Summary
Overview
Work History
Education
Skills
Languages
Certification
Accomplishments
Leadership And Team Development
Timeline
6b
Albena Stoyanova

Albena Stoyanova

Sofia,Bulgaria

Summary

Dynamic and results-oriented business leader with a proven track record of transforming struggling companies into thriving, high-performing businesses. Skilled in strategic growth, regulatory compliance (AML & GDPR), and digital transformation, with expertise in scaling operations, enhancing profitability, and leading organizations to industry-leading KPIs. Adept at process automation, financial oversight, and leadership development, with a strong ability to drive client and employee satisfaction.

Overview

29
29
years of professional experience
1
1
Certification

Work History

Country Manager

Leinonen Bulgaria EOOD
Sofia
12.2014 - 11.2024

Company Overview:

Leinonen is an international accounting, payroll, and advisory company with offices in 12 countries

  • Turned around a struggling company from deep losses and only 2 employees into a thriving business with €650,000 annual revenue, 170 clients, and 16 employees in 2024
  • Led Leinonen Bulgaria to the No.1 position among 12 countries in all KPIs: Client satisfaction, Employee engagement, Sales & EBIT growth
  • Regulatory Compliance Leadership: Built AML & GDPR frameworks from scratch, serving as the Certified AML & GDPR Officer, Implemented KYC and AML due diligence processes, ensuring compliance and risk management, Introduced a specialized AML application and provided regular employee training, Designed GDPR policies and advised clients on data protection compliance
  • Process Automation & Efficiency Gains: Optimized invoice and bank booking automation using AI-powered integrations, improving efficiency by 10% and profitability by 15%, Digitized payroll processes, introducing an electronic employee file system for clients

General Manager

Termoflex Trading
Sofia
01.2011 - 11.2013

Company Overview: Termoflex is a producer of construction materials

  • Launched Termoflex as a new brand to penetrate the Sofia construction market
  • Developed the business strategy, team, and distribution channels from scratch
  • Secured contracts with major DIY chains and won multiple public building renovation tenders
  • Achieved a 1 million BGN turnover in just three years

Country Manager

Addinol – Branch Bulgaria
Sofia
01.2008 - 01.2011

Company Overview: Addinol is an independent producer of industrial and automotive oils

  • Established Addinol Bulgaria, developing the local distribution network and business operations
  • Led business expansion and drove significant revenue growth and profitability

Sales Manager

Saint-Gobain Construction Products (Isover)
Sofia
01.2008 - 01.2009
  • Developed and implemented a sales forecasting model, optimizing revenue prediction and resource allocation
  • Maintained market share stability during the global debt crisis

Sales Manager – Bulgaria

GEALAN Fenster-Systeme GmbH
Sofia
01.2005 - 01.2008
  • Led market penetration efforts for window and door systems in Bulgaria

Area Sales Manager

Alumil Bulgaria EOOD
Sofia
01.2004 - 01.2005
  • Strengthened key client relationships, driving significant revenue growth

Key Account Manager

Orgachim
Sofia
01.2000 - 01.2004
  • Developed Zn-based cold galvanizing coating for metal surfaces, securing a major government power grid maintenance company as a key client

Sales Representative

NCH Corporation
Sofia
01.1996 - 01.2000
  • Executed lead generation and B2B sales strategies, increasing market reach

Education

M.D. - Engineering & Management

Technical University
Sofia
06-1990

Skills

  • Business Growth & Market Expansion
  • Leadership & Team Development
  • Financial Oversight & Profitability Improvement
  • Regulatory Compliance (AML & GDPR)
  • Digital Transformation & Process Automation
  • Sales Strategy & Key Account Management
  • Strategic Planning & Change Management
  • Client & Employee Satisfaction

Languages

English:     Advanced

Russian:     Intermediate

Certification

Certified AML & GDPR Officer

Accomplishments

  • Business Turnaround & Leadership Excellence: Transformed Leinonen Bulgaria from a struggling company into a high-performing business with €650,000 revenue, 170+ clients, and 16 employees, ranking #1 across 12 countries in all key performance indicators.
  • Client Satisfaction Leader: Ranked No.1 in the EU TRI*M Index for B2B services for five consecutive years (Survey by Kantar).
  • Successful Market Entry & Expansion:
  • Grew Leinonen to €650,000 revenue & 170+ clients.
  • Launched Termoflex, reaching 1M BGN in three years.
  • Developed a new industrial coating at Orgachim, securing a government client.
  • Process Automation & Profitability:
  • Implemented AI-driven accounting automation, increasing efficiency by 10% and profitability by 15%.
  • Introduced digital payroll solutions, enhancing client services.

Leadership And Team Development

  • Adaptive Leadership Across Industries:
  • In Isover, Termoflex, and Addinol, led sales-focused teams, emphasizing client satisfaction and revenue growth.
  • In Leinonen, applied a visionary leadership approach, fostering innovation and adaptability in response to changing regulations and market trends.
  • Sales Team Development & Coaching:
  • Trained teams in sales techniques, time management, and relationship-building.
  • Created a motivational and results-driven culture, balancing autonomy with strategic direction.
  • Driving Organizational Change:
  • Successfully led major transformations by implementing new processes, digital tools, and efficiency improvements.
  • Earned employee trust and increased engagement by fostering an open and innovation-driven workplace.

Timeline

Country Manager

Leinonen Bulgaria EOOD
12.2014 - 11.2024

General Manager

Termoflex Trading
01.2011 - 11.2013

Country Manager

Addinol – Branch Bulgaria
01.2008 - 01.2011

Sales Manager

Saint-Gobain Construction Products (Isover)
01.2008 - 01.2009

Sales Manager – Bulgaria

GEALAN Fenster-Systeme GmbH
01.2005 - 01.2008

Area Sales Manager

Alumil Bulgaria EOOD
01.2004 - 01.2005

Key Account Manager

Orgachim
01.2000 - 01.2004

Sales Representative

NCH Corporation
01.1996 - 01.2000

M.D. - Engineering & Management

Technical University
Albena Stoyanova