Daniela Genovska
Finance Manager
Sofia
Summary
Finance professional with 10+ years of experience in multinational environment with proven skills set in Finance controlling, closing planning, analysis, modeling, business partnering and advisory. Core expertise lies in translating complex financial data into actionable insights to equip business leaders with the information needed to make strategic decisions that drive growth and success. Recognized by the stakeholders as reliable business partner with innovative and critical thinking, driving improvement and excellence.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Finance Manager
VMware Bulgaria (now Broadcom)
Sofia
4 2021 - 6 2024
- Drive P&L management for VMware's Global GTM functions - perform GL closing and controlling activities, forecasting, budgeting, cost optimization and reporting process.
- Act as finance advisor for Finance Director and Global business leaders.
- Work cross functionally with business operations team on budget management, campaigns ROI analysis, setting targets, ensure appropriate measures are taken to mitigate risks.
- Build, set, automate, present and adapt to changing business conditions financial models that are easily transformed in actionable proposals for decision making.
- P&L consolidation and communication with VMware's Corporate Finance team in HQ. Aligning division performance, annual, quarterly, and long-range planning,with Company's Financial strategy and processes.
- Shape and mentor team of highly motivated and engaged professionals, provide guidance and supporting regular skills development.
Senior Finance Analyst
VMware Bulgaria
09.2018 - 03.2021
- Performed month/quarter end activities - Accruals, cross charges, prepaid expenses review and submission, revenue reconciliation.
- Managed OPEX and HC planning in Hyperion in accordance with Corporate Planning and close calendar.
- Increased financial efficiency and accuracy by implementing streamlined budgeting and forecasting processes.
- Enhanced overall profitability with cost reduction strategies and expense management techniques.
- Presented complex financial data to non-finance stakeholders in an easily understandable format, encouraging informed decision-making across the organization.
- Finance point of contact in a project related to implementation of Marketing campaign planning tool that is helping the team measure their spend and performance by different dimensions and ROI.
Team Leader: Logistics Finance; Inventory & CAPEX
Coca-Cola HBC
06.2016 - 09.2018
- Leading Logistics, Inventory & CAPEX analysis team in Finance function.
- Collaborated with cross-functional teams for strategic business planning and growth initiatives.
- Facilitated effective financial decision-making by presenting complex data in simple visualizations.
- Reviewed and approved capital expenditure requests, aligning with corporate objectives.
- Working capital management - planning, analysis, reporting and improvement of results
- Participation in annual audits.
Supply Chain Finance Analyst
Coca-Cola HBC
04.2010 - 06.2016
- Provide finance support for cross functional projects.
- Assist in budgeting process and build variance analysis and KPI reports.
- Act as Key SAP and Business warehouse user for planning purposes.
- Identified and resolved problems through root cause analysis and research. Validated results and performed quality assurance to assess accuracy of data.
- Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
Accountant
Coca-Cola HBC
01.2009 - 04.2010
- Handled day-to-day accounting processes to drive financial accuracy.
- Documented cash, credit, fixed assets, accrued expenses, and line of credit transactions.
- Collaborated with external auditors during the annual audit process to provide necessary documentation and address any concerns or findings promptly.
Education
Master of Financial management -
D. A. Tsenov Academy Of Economics
09.2009 - 05.2010
Bachelor of International economic relations - undefined
University of National and world economy
09.2004 - 05.2008
Skills
Professional skills: Financial analysis, forecasting and reporting; Financial Consolidation; Business Partnering; Stakeholder management; Performance Reviews; Financial Statements Management; Strategic Planning ; Cash Flow Management; Financial Modeling
Management and leadership skills: Senior management support in decision-making with data-driven insights; Establishment of operational processes; Finance process improvement; Forecast accuracy management; Junior finance professionals’ mentorship; Creation and delivery finance training for non-finance professionals
Interpersonal: Reliable business partner; Self-starter; Ability to challenge the status quo; Remote and diverse environment collaboration; Problem-solving; Forward thinking; Dealing with ambiguity
Digital skills: Excel proficiency; Financial Modelling tools; BI tools; Microsoft PowerPoint; SAP(FICO); BW reporting; Oracle - planning and reporting cubes; Coupa; Concur
Accomplishments
- Improved forecast accuracy from 92% to 98%, while managing a 15% budget increase.
- Cost-effectiveness, and key performance indicators improvement (KPIs).
- Created finance policies and processes training programs and regularly presented to business partners.
- Increased operational efficiency through process optimization and workload management.
- Effectively influencing the Senior Management team in decision-making processes by combining different data sets and building exclusive finance models.
- Enhance confidence in the Bulgarian finance function on a Global Company level by delivering value-added services that influence and support optimal business decisions.
Languages
Bulgarian
Native language
English
Proficient
C2
French
Intermediate
B1
Timeline
Senior Finance Analyst
VMware Bulgaria
09.2018 - 03.2021
Team Leader: Logistics Finance; Inventory & CAPEX
Coca-Cola HBC
06.2016 - 09.2018
Supply Chain Finance Analyst
Coca-Cola HBC
04.2010 - 06.2016
Master of Financial management -
D. A. Tsenov Academy Of Economics
09.2009 - 05.2010
Accountant
Coca-Cola HBC
01.2009 - 04.2010
Bachelor of International economic relations - undefined
University of National and world economy
09.2004 - 05.2008
Finance Manager
VMware Bulgaria (now Broadcom)
4 2021 - 6 2024
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