Evelina Mitseva
Sofia
Summary
With over 18 years of professional experience, establishing myself as a proficient strategic procurement expert and manager, specializing in various categories. Main expertise is in ATL and BTL marketing and assets. Expertise spans across leading strategic and international negotiations, steering significant worldwide projects, and orchestrating substantial results. Thriving as a key point of contact for group specific projects and exhibit a strong commitment to excellence and team success.
Overview
24
24
years of professional experience
Work History
Category Lead Commerce
Zagorka AD, part of Heineken Group
06.2019 - Current
- Leading procurement of Commerce Category; ATL (media, creative and design agencies, CMI Nielsen, etc.), BTL (production, agencies, gifts, etc.), car fleet, assets (fridges, parasols, draught beer equipment) including warehouse rent and transportation, repair services, fleet services' equipment and refurbishment of assets.
- Author of Procurement policy and establishing General Terms and conditions for Zagorka suppliers.
- Strong involvement in idea generation process and decision making.
- Preparation of market research, market analysis, sourcing strategies, negotiation and E2E contract management. Preparation of spend analysis, development, and execution of category management strategy.
- Key vendor management and negotiation.
- Stakeholder management across Sales, Finance, Legal, Marketing and Trade marketing, Accounting.
- Steering Heineken Global projects and initiatives.
- Preparation of saving plans.
Strategic Procurement Category Manager
A1 Bulgaria
01.2015 - 04.2019
- Strategic negotiations of Marketing Goods and Services (e.g. media, agencies services, market researches, outdoor and indoor advertising, TV content, giveaways, print materials, etc.), tradable goods for end customers (SIM cards, vouchers, handsets, laptops, TV, devices etc.).
- Leading negotiations for strategic purchases and thorough experience in international negotiating.
- Steering topics, influencing Telecom Austria Group and cross Telecom Austria Group (TAG) projects.
- Projects: Ivalua, SAP Ariba, SOX compliance, etc.
- Preparation of yearly budget saving plans, definition of targets and preparation of negotiation roadmap.
- E2E contract management including approvals.
Head of Marketing, Terminals and SIM Sector
Mobiltel
01.2008 - 01.2015
- Smart procurement of Marketing Goods and Services (e.g agencies services, market researches, outdoor and indoor advertising, TV content, giveaways, etc.), tradable goods for end customers (SIM cards, vouchers, handsets, laptops, TV, devices, etc.).
- Involvement in idea generation process.
- Leading negotiations for strategic topics, including international negotiating.
- Steering and influencing Telecom Austria Group and cross Telecom Austria Group projects.
- Nomination for Telecom Austria Group “saving star” contest among other participants group wide.
- Preparation of yearly budget saving plans and definition of targets.
Head of Terminals and SIM Sector
Mobiltel
01.2007 - 01.2008
- Smart procurement of tradable goods and services.
- Strategic negotiations of tradable goods (SIM cards, vouchers, handsets, laptops, TVs, etc.) for end customers.
- Working in very close cooperation with Telecom Austria Group for projects influencing the Group.
Purchasing Specialist
Mobiltel
01.2003 - 01.2007
- Responsible for procurement and Logistics of Marketing Goods and Services.
- Organization of huge marketing campaigns and events with high complexity and great volumes.
- Harmonization projects with Telecom Austria Group(TAG) for centralized procurement of SIM cards and vouchers group wide.
- Part of Telecom Austria Group SIM Council and Voucher committee on group level (team of 5 people).
- Nomination of Telecom Austria Group Key Employee.
Operator in Call Centre
Mobiltel
01.2002 - 01.2003
- Handling Customer service for all customer segments.
Front Desk Officer
Hotel Rila
01.2000 - 01.2002
- Front office customer service. Responsible for booking, accommodation, events and payments. Managing daily activities with different departments; Cleaning, Security, Events, etc.Reporting directly to hotel manager.
Education
Master - Political Management
Sofia University “St. Kliment Ohridski”
Sofia12.2007
Bachelor - International Economic Relations
Academy “D.A Tsenov, Svishtov”
Svishtov12.2004
High School Diploma -
Second English Language School "Thomas Jefferson"
Sofia05.2000
Skills
- Leadership
- Management skills-effective manager (excellent yearly results over 110%)
- Communication skills
- Intercultural negotiations skills
- Conflict management
- In-depth thinking
- Sense of team belonging
- Devoted to tasks
- Ethical behavior
- Self-management
- Self-motivating
- Committed to excellence
- Top performer and Key employee nominations
Technical skills:
- Microsoft office
- SAP R/3
- Zycus
Additional Information
References available on Request
Languages
Bulgarian
Native language
English
Proficient
C2
German
Elementary
A2
Trainings And Qualifications
- Innovative business models and entrepreneurship - The Business institute
- Managing the brand strategy - The Business institute
- Planning and organization of workflow with vendors - Arthur Adams
- Communication skills - Hridaya
- Negotiation with tough vendors - Arthur Adams
- Procurement Negotiations - Arthur Adams
- Effective Manager - Achieve Global Bulgaria
- Successful Sales Training - EU Project - Eagle Flight Bulgaria
- Negotiation and conflict management - In your hands
- Motivating others - Leadership Academy - City Colleague, University of Sheffield
- Talent League - Talent Development House - Mobiltel internal
- Formulating the Business Strategy & Decision Making - City Colleague, University of Sheffield
- Conflict management - For team consult
- Talents League - Change Management 1 Module - City Colleague, University of Sheffield
- Leadership 1st module - City Colleague, University of Sheffield
- Leading the change 2nd module - City Colleague, University of Sheffield
- Leadership 2nd module - City Colleague, University of Sheffield
- Leadership webinar 2nd module - City Colleague, University of Sheffield
- Negotiation skills Talent programme - City Colleague, University of Sheffield
- Management and career development - Talent programme - City Colleague, University of Sheffield
- Finance Academy 2012 - Module I - Bocconi University
- Finance Academy 2012/2013 -II - Bocconi University
Important projects
- Part of McKinsey team for investigation of saving potentials
- Mobiltel Rebranding project in 2012 (part of core team of 10 people companywide)
- Lead of key Telekom Austria Group projects (Lighthouse):
1) Alignment of SIM packaging among the Group
2) Alignment of printing materials, printing materials catalogue
3) Pricing methodology for TV production, accepted among the Group
4) Media GMP tool
- Telecom Austria Group wide program contest “Saving star” for exceptional achievement
- Implementation of Procurement tool
- Implementation of media tool GMP
- Vodafone partnership project
- Apple and Blackberry launch project in Bulgaria
Annexes
Diplomas and training certificates available on request
Personal Information
- Date of Birth: 04/16/1982
- Nationality: Bulgarian
- Driving License: Driving license, category B
Timeline
Category Lead Commerce
Zagorka AD, part of Heineken Group
06.2019 - Current
Strategic Procurement Category Manager
A1 Bulgaria
01.2015 - 04.2019
Head of Marketing, Terminals and SIM Sector
Mobiltel
01.2008 - 01.2015
Head of Terminals and SIM Sector
Mobiltel
01.2007 - 01.2008
Purchasing Specialist
Mobiltel
01.2003 - 01.2007
Operator in Call Centre
Mobiltel
01.2002 - 01.2003
Front Desk Officer
Hotel Rila
01.2000 - 01.2002
Master - Political Management
Sofia University “St. Kliment Ohridski”
Bachelor - International Economic Relations
Academy “D.A Tsenov, Svishtov”
High School Diploma -
Second English Language School "Thomas Jefferson"
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