Zhulieta Ivanova

Conducting comprehensive market research to identify emerging trends and competitive insights for informed decision making. Supporting the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives. Enhancing customer relationships by providing ongoing support, addressing concerns, and promptly resolving issues with a team of 2 people. Helping develop opportunities of seasonal programs and trade marketing programs to achieve retail needs and maximize sell-through. Collaborating closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.

Accelerating company growth and profitability across the NARTD portfolio by identifying and implementing innovative marketing strategies. Managing the biggest budget in the company through a team of 10 people. Leading the pack architecture of the brands. In charge of recruiting new customers and consumers through optimizing pricing structure and balancing profitability with customer value perception. Guiding and implementing the commercial policy

Guiding the short and long-term OTM strategy and implementation of carbonated brands (Coca-Cola, Fanta, Sprite and Kinley). Leading a team that is governing the day-to-day BTL activities. Aligning with a cross functional team on the 360 plans and execution - resolving conflicts and negotiating mutually beneficial agreements between parties. Guarding all brand and execution KBIs.

Evolving key customer relationships in line with the organization's strategy and long-term vision in all categories. Shaping and delivering the specific business plan with focus on mutual growth and profitability through trade terms, portfolio management and yearly trade activation plan. Coordinating with internal teams to deliver creative solutions that meet clients' needs. Analyzing, forecasting, and managing account KBIs.

Managing the brand portfolio and identifying business growth opportunities through innovations. Developing the concept, targets, production, execution plan and follow up of innovations in the carbonated and non-carbonated portfolio of the company. Budget governing and key stakeholder relationship.

Developing the strategy of the carbonated drinks brands (Coca-Cola, Fanta, Sprite and Schweppes) in mid to long term on the local market. Preparing the annual business plans and translating them into a strong activity calendar. Aligning and negotiating with all stakeholders. Guarding all brand KBIs. Managing the brand portfolio and identifying business growth opportunities and consumer insights which ensure sustainable market leadership. Governing and administrating brand P&Ls.

Managing all food brands in the trade channels (key accounts, sub-distributors, wholesalers). Negotiating trade terms, listings, in-store placements and promotional activities with retailers directly and through distributors. Inspecting the qualitative and quantitative indicators of product coverage in the region. Preparing the yearly sales, visibility and distribution plans and quarterly targets, backed up by the relevant trade and channel activities. Maintaining the budget throughout the year. Proactively tracking and analyzing business/promotional results; taking next steps and corrective measures. Managing basic logistic processes.

Execution of sales targets by creating and developing integrated marketing plans, aligned with the global marketing strategy. Delivering on brand and marketing objectives by leading and managing the yearly plan for each country. Analyzing and evaluating the results, adapting and improving the strategy according to current results. Coordinating with internal and external teams, agencies and distributors. Training of distributors' sales team on product benefits and merchandising standards.

Developing and growing the sales of spirits and wine brands in the Middle East, Africa and Far East. Analyzing B2C communication strategies and best practices in the potential markets. Planning and activating ATL and BTL campaigns in the counties of interest according to company policies and targets. Budget owner for said countries. Strategizing B2B campaigns and corporate identity communication. Developing and marketing new products for foreign markets. Direct line of communication with export, production and quality control.

Developing and managing brands of medical devices and home diagnostic tests. Activating advertising and communication strategies for top of mind positioning and sales generation. Evaluating the business environment for marketing positioning and enforcement of products on local and foreign markets. Implementing brand extension and new market entry. Presenting products at industry exhibitions.

Making market surveys and assortment analyses, promotion planning and layout preparation, controlling, executing control on the sales and stock, preparing, organizing and leading negotiations with suppliers, inquiring and comparing offers; speaker of category assistants, web shop coordinator.

Work in the Operational program “Development of the competitiveness of the Bulgarian economy” - on project “Promotion of the internationalization of the Bulgarian enterprises” of the European fund for regional development
Organizing companies' participation in exhibitions, fairs and trade shows, trainings, providing informational services to business enterprises.

Contacting corporate clients and recruiting new clients,
preparing marketing plans and analyzing company's market access.

Performed administrative duties, prepared Power Point presentations and communicated with clients.