Zeshma Mughni
Paris
Summary
I am a young professional with excellent experiences of 5 years in Marketing, E-commerce, social media marketing, digital marketing, and Supply Chain & Procurement Management. Experienced in handling Operations Management, logistics management, supplier relationships, and procurement. Strongly focused and committed to my tasks which I have been appointed for in all my previous organizations.
Overview
5
5
years of professional experience
Work History
Assistant Ecommerce & Marketing Manager
NPirePvt Ltd
10.2022 - 07.2024
- Developed marketing campaigns to increase brand awareness and customer acquisition
- Developed creative concepts and designs for a variety of projects, including websites, shoots, and digital marketing campaigns
- Developed a custom e-Commerce platform for a client that included features such as product filtering and user reviews
- Generated new leads and opportunities through networking, email marketing, and other sales & marketing techniques
- Developed and implemented PR & influencer marketing campaigns along with performance-related insights
- Managed marketing activities of the brand and also worked on branding by developing new packaging material and promotional material design
- Planned, Implemented, and Handled shoots and creatives for the website and social media grid
- Monitored website analytics
Assistant Marketing & Ecommerce Manager
Miniso Pakistan
01.2022 - 10.2022
- Analysed marketing data to identify trends and develop insights that informed future marketing decisions
- Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives
- Handling website from product uploading to product marketing campaign
- Updating themes banners and thumbs Created navigation, collection, and links for the website
- Applying sale discounts on the website, creating discount codes for the website designing coupons for marketing too
- Managed sponsored events for the organization
- Managing and tracking inventory through Shopify
- Analyzing results obtained through Facebook and Google ads
- Running ads on Facebook and Google
- Co-coordinating with the CSR team for KPI achievements in order to process and deliver a best user experience
- Managing Live show campaigns
Senior Operations & customer care Executive
Derma Shine
05.2020 - 12.2021
- Evaluating Potential Insights Related to E-commerce Deliveries
- Hands-on experience with Shopify
- Managing complete operations, supply chain, & vendor management
- Constantly keeping track of orders and managing them
- Analyzing Operations and negotiating with vendors for the best rates with excellent service
- Coordinates with the Sales team and customer support team
- SYNC WITH ALL LOGISTIC PARTNERS FOR SYSTEMS API'S INTEGRATION, NEGOTIATING ON THEIR SERVICE CHARGES, CLAIM & RECOVER DAMAGES
Social Media Executive
Derma Shine
08.2019 - 04.2020
- Responded to customer inquiries and complaints quickly and effectively, resulting in improved customer satisfaction ratings
- Created a social media calendar that increased the efficiency of content creation and scheduling
- Handled and planned and implemented new events for ATL& BTL marketing
- Organized content posting on social media pages
- SEO (on-page and off-page)
- Maintained the social media grid of brand
Marketing intern
Finca microfinance bank
02.2019 - 04.2019
- Worked in the marketing & procurement department
Education
Master Of International Marketing - Marketing
Ascencia Business School College De Paris
Paris, FranceBS hons - Marketing, Public Administration
Institute of Administrative Sciences University of the Punjab
Lahore01.2020
Skills
- Customer Service
- Microsoft Office
- Leadership Skills
- Social Media
- Marketing and Branding
- E-commerce
- Shopify
- Critical thinking
- Business Operations
- Communication Skills
Languages
English
Urdu
Timeline
Assistant Ecommerce & Marketing Manager
NPirePvt Ltd
10.2022 - 07.2024
Assistant Marketing & Ecommerce Manager
Miniso Pakistan
01.2022 - 10.2022
Senior Operations & customer care Executive
Derma Shine
05.2020 - 12.2021
Social Media Executive
Derma Shine
08.2019 - 04.2020
Marketing intern
Finca microfinance bank
02.2019 - 04.2019
BS hons - Marketing, Public Administration
Institute of Administrative Sciences University of the Punjab
Master Of International Marketing - Marketing
Ascencia Business School College De Paris
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