Yordan Koshlukov

Leading a team of 8 Area Sales Managers and 51 Sales Representatives + 7 seasonal SRs.

Overseeing a dynamic team of Area Sales Managers and Sales Representatives to drive sales performance in both summer and winter seasonal markets. Focus is placed on enhancing the skills of the team through on-the-job coaching, ensuring strategic alignment with company standards. Relationships with key wholesalers and regional customers are nurtured to foster business growth. Responsible for the region's profit and loss management and the development of annual operational plans. Strategic KPIs are monitored to maintain market execution and achieve sales targets.

Lead a regional sales team of 6 Area Sales Managers and 43 Sales representatives, focusing on strategic management and customer partnerships.

Driving key capabilities through effective coaching. Handled the profit and loss statements and annual operation plans, ensuring alignment with company standards. Managed the complete portfolio of strategic KPIs, enhancing market execution and internal business planning processes.

• Lead a team of 6 Team Leaders and 48 Business Developers
• Managing the wholesalers business and key customers partnership in the region
• Managing the P&L of the South - West region
• Managing the whole portfolio of strategic KPIs in the region

• Prepare and deliver training sessions for sales representatives and Team Leaders
• Conduct on-the-job training and coaching for the field force.
• Provide specific and constructive feedback to team managers (team leaders) that encourage improved performance in their role.
• Participate in new or ad-hoc development projects for the field force in order to increase work efficiency.
• Participate when required to the recruitment of the sales representatives and team managers, making sure that the profile of the selected candidates meets the company standards and values.
• Observes provides constructive feedback and follow up of the coaching process.
• Delivers and updates Induction program to new Sales Team members.
• Ensures high quality support to Field Sales for business results achievement through the effective training and development of Sales force critical commercial capabilities.

• Managing a team of sales representatives /HoReCa channel in Plovdiv city/
• Implementing Company commercial strategy based on understanding and interpretation of financial and market information
• Constant use of market opportunities to deliver best results in terms of sales and market execution
• Permanent people development
• Recruit, coach and support team members
• Target setting for team
• Customers and distributors relationships
• Long term investment and negotiations with key HoReCa customers