Yana Marinova

Work in the field of the very competitive casino industry.

• As SEO Expert, I managed and optimized casino brand websites, SEO affiliate websites and small satelite websites on different markets.
• Conducted comprehensive site audits to identify areas of improvement and recommended actionable solutions.
• Partnered with web development teams to implement all technical requests needed for proper SEO optimization.
• Streamlined technical aspects of websites, such as reducing page load times, improving mobile responsiveness, and addressing 404 errors.
• Implemented international SEO strategies to target global audiences across multiple languages and regions.
• Optimized website architecture for improved user experience and crawlability by search engines.
• Collaborated with content marketing teams to develop SEO-friendly content that increased organic search traffic.
• Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
• Improved website traffic by implementing effective SEO strategies and keyword optimization.
• Developed comprehensive keyword tracking dashboards for ongoing monitoring of ranking fluctuations.
• Spearheaded outreach initiatives to secure high-quality backlinks from reputable industry sources.
• Trained internal teams on best practices in SEO and provided guidance on the implementation of new tactics.
• Increased client leads through data-driven keyword research and competitor analysis.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
• Researched and analyzed competitor website and advertising links to gain insight into new strategies.
• Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
• Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
• Boosted search engine rankings with targeted link-building campaigns and strategic guest posting opportunities.
• Monitored search algorithm updates and adjusted SEO strategies accordingly to maintain high rankings.

• Managed SEO campaign expenses and reconciled discrepancies to maximize the budget
• Created plans and communicated deadlines between internal departments and project managers to complete tasks on time
• Used Google Docs / Sheets and other software tools to create documents, technical tasks, data reports, and other communications
• Managed and supervised a team of 3-5 Junior SEO Specialists
• Collaborated with team members to achieve target results
• Identified issues, analyzed information, and provided solutions
• Recommended website architecture, content, and linking changes to improve SEO positions for target keywords
• Performed keyword discovery, expansion, and optimization to increase organic search footprint and drive relevant site traffic
• Used Google Tag Manager to implement events and tags
• Collaborated with team to investigate critical SEO-related issues and provided impactful solutions
• Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing
• Tracked, reported and analyzed website analytics to drive strategy and improve user experience
• Specific Experience: Enterprise-level experience with some of the biggest websites in Bulgaria
• Generated business ideas for improving the client's business (not limited to SEO)
• Worked exclusively on sensitive websites - Adult, Escort, Casinos, Credits
• Working on the following projects and more: Ozone.bg - one of the biggest eCommerce websites in Bulgaria that is the main competitor of Emag
• Ardes.bg - one of the biggest IT eCommerce businesses in Bulgaria
• Bazar.bg - the second biggest website for ads (the first is OLX)
• Fakti.bg - one of the biggest news websites in Bulgaria
• Mobile.bg - the biggest auto ads website
• Ikea.bg - one of the biggest eCommerce for furniture
• Cashcredit.bg - one of the biggest websites for fast money loans
• Many more.

• SEO Optimization for small website and Local business
• Managing Facebook, Instagram, Website and Google My Business profiles
• Taking care of the online presence and brand awareness

• Responsible for Google My Business optimizations of Australian and USA businesses
• Keyword research for website content
• Rank-tracking, competitive analysis
• Technical auditing and improvements
• SEO content strategies and researches
• Troubleshooting organic traffic anomalies
• Experience with off and on page optimization
• Experience using Google Analytics, Google Search Console, ahrefs, SEMrush, Screaming Frog
• Website developing skills (Wordpress)
• Working with HTML and CSS

• Developing, implementing and managing marketing campaigns, searching, and communicating with partners of the company, promoting the company, and its products

• Helping children (1st - 5th grade) to improve their language skills

• Introduction to the main normative documents and internal regulations of the Ministry of Foreign Affairs
• The process of preparation of the basic documents
• Systematization of incoming correspondence and submission for review by the Director and employees
• Preparation of references on diplomatic relations with certain countries, trade exchange, tourism, investments, cooperation in the field of education and science