Summary
Overview
Work History
Education
Skills
Timeline
Viktoria Kalaydzhieva

Viktoria Kalaydzhieva

Sales Operations Manager
Sofia

Summary

Sales Operations Manager with 8+ years of experience leading multilingual sales teams, optimizing performance metrics and enhancing client engagement strategies. Proven ability to drive revenue growth, streamline operational flows, and collaborate across departments in fast-paced environments. Seeking to leverage this experience in a global-facing account management role.

Overview

9
9
years of professional experience
6
6
years of post-secondary education
1
1
Language

Work History

Sales Operations Manager

Lead 2Lid
09.2022 - Current
  • Took over sales operations during a departmental restructuring, ensuring continuity and performance;
  • Recruited and onboarded 20+ sales agents across multiple teams;
  • Led onboarding, performance evaluations and created internal reporting processes across the department;
  • Managed several sales teams, maintaining consistent performance through coaching and support;
  • Implemented monthly performance targets and KPI tracking systems;
  • Oversaw bonus calculations and payroll inputs for 40–50 agents monthly;
  • Communicated directly with trading platform support regarding payment issues and resolutions;
  • Enhanced customer experience by resolving service issues efficiently and professionally;
  • Facilitated team-building activities that strengthened collaboration and morale;
  • Analyzed sales metrics to identify performance gaps and optimize the operations strategy;
  • Led transition to new sales platform, minimizing downtime and ensuring smooth adoption process for sales team;
  • Increased lead-to-sale conversion rate by 20% through targeted sales scripts and coaching initiatives;
  • Improved agent productivity KPIs by 25% via onboarding redesign and performance tracking;
  • Standardized internal workflows and documentation practices, improving cross-team collaboration and reducing onboarding time for new employees.

Operations and Marketing Manager

Queste Ltd
09.2018 - 09.2022
  • Led operational management for more than five multilingual teams and their leaders, ensuring consistent performance and full alignment with company goals;
  • Engaged stakeholders and executed strategic initiatives across departments;
  • Managed a core sub-team of 3–5 specialists and led all system-related technical and procedural escalations;
  • Optimized auto dialer systems, enhancing efficiency, compliance, and conversion rates;
  • Ensured seamless coordination between systems, teams, and business goals;
  • Created and maintained websites via WordPress and other CMS tools to uphold brand and lead generation consistency.

Pre-Sales Team Leader and Trainer

Queste Ltd
10.2016 - 09.2018
  • Onboarded, coached, and monitored the performance of 15+ pre-sales agents multilingual teams;
  • Identified and nurtured top-performing talent, many of whom were promoted internally;
  • Developed onboarding processes, call scripts, and productivity routines;
  • Designed training flows to enable agents' skills growth and internal career progression.

Education

Master of Arts - Web Design

New Bulgarian University

Bachelor of Science - Public Administration

Sofia University

Skills

Leadership

Timeline

Sales Operations Manager - Lead 2Lid
09.2022 - Current
Operations and Marketing Manager - Queste Ltd
09.2018 - 09.2022
Pre-Sales Team Leader and Trainer - Queste Ltd
10.2016 - 09.2018
Sofia University - Bachelor of Science, Public Administration
New Bulgarian University - Master of Arts, Web Design
Viktoria KalaydzhievaSales Operations Manager