Vesela Ruseva-Zafirova
Sales Executive
Sofia
Summary
Experienced and self-motivated Sales Executive with over 10 years of B2B and B2C sales experience overseeing sales figures and new business development. Bringing forth a proven track record of working collaboratively with sales teams to achieve goals, increase revenue gains, and advance the sales cycle of the company. A strong leader with the ability to increase sales and develop strategies to retain customers. Solid project management experience in different directions: sourcing of products and materials, launching new product lines and channels of sales (online and offline). Extensive experience in importing and exporting different products and materials from the EU and third countries.
Overview
14
14
years of professional experience
2
2
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Executive Director
CAMA MIA JSC | TEXTILE | HoReCa | Retail
Sofia
2017.10 - Current
- Developing and directing organizational strategy.
- Creating effective business plans to achieve organization's short- and long-term goals.
- Overseeing efficient and effective day-to-day operation of organization.
- Reporting on revenue and expenditure.
- Overseeing financial accounts and responsible for fund raising.
- Informing the board of directors of new ideas and latest commercial activities.
- Controlling marketing and PR initiatives.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Evaluating contracts for services and materials.
- Working closely with and managing production sub-contractors.
- Finding new suppliers and managing all imports of materials from Asia, India and Israel.
- Negotiating with Key Suppliers, overseeing procurement and production according to industry seasonality.
- Developing HoReCa product line, designed in 3 different groups of products according to property's categorization and standards.
- Bringing Key Accounts such as Albena AD, Raddisson Blue, FPI Hotels, InterContinental Hotel Sofia, Tracian Hoteliers, Grifid Hotels, Este SPA, hospitals and professional laundries.
- Managing over 50 key accounts in the HoReCa sector.
- Penetrating into FMCG stores such as Fantastiko and 345 store.
- Penetrating into leading furniture stores such as AIKO, COMO and Yavor.
- Developing pricing strategies according to customers' turnover and organization's goals.
- Forging and maintaining relations of trust with shareholders, partners and external authorities.
- Managing, engaging and developing the team to their best results.
- Analyzed industry trends and tracked competitor activities to inform decision making.
Sales Executive/ Proxy to the Executive Director
RBSF JSC | Minene Bulgaria | Baby Clothing
Sofia
2012.01 - 2017.01
- Analyzing data from internal systems and external sources to identify opportunities to improve sales performance.
- Conducting market research to identify selling possibilities and evaluate customer needs.
- Developing strategies to increase market share by identifying new opportunities in existing markets or developing new markets.
- Managing existing sales team (8 people), providing ongoing coaching and feedback to help them increase their performance.
- Responsible and accountable for Key Accounts sales - managing more than 30 key accounts (retail baby stores) and more than 10 online stores.
- Bringing Key Accounts such as Aiko, Como and Carrefour.
- Penetrating in the biggest 10 Hyper Markets of Carrefour Bulgaria with custom-made collection.
- Establishing business with VIVRE and Emag.
- Responsible fo opening 2 company stores in Paradise Mall and Mall of Sofia in 1 year.
- Managing 3 company stores and online shop - inventory, new products, promotions, loyalty campaigns, personnel.
- Responsible for sales forecast and inventory.
- Responsible for importing ready- goods and materials for retail and production in accordance with sales forecast.
- Negotiating contracts and managing relationships with vendors, suppliers, partners, and other external parties to ensure compliance with legal requirements.
- Managed pipeline efficiently, prioritizing tasks according to urgency/importance while maintaining focus on long-term objectives.
- Communicating regularly with Board of Directors about projects' status and issues that could impact performance.
Sales Manager
RBSF JSC | Minene Bulgaria | Baby Clothing
Sofia
2010.01 - 2012.08
- Responsible for brand development and market penetration in Bulgaria.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Working closely with most maternity hospitals in Sofia through different channels- schools for new parents, nursing schools and early pediatric care.
- Building a solid base of wholesale customers -more than 30 shops and more than 10 online stores.
- Responsible for opening pilot brand store and website.
- Managing company store - inventory, new products, promotions, loyalty campaigns, personnel.
- Responsible for procurement of all goods needed for retail and wholesale division, working closely with Minene Headquarters in Israel.
Education
Master's Degree - Finance and Financial Management Services
New Bulgarian University
Sofia 2022.01 - Current
Bachelor's degree - Business Administration and Management, International Business
Saint Louis University - Madrid Campus
Madrid 2005.01 - 2009.04
High School -
Foreign Language School Romain Rolland
Stara Zagora 2000.01 - 2005.04
Skills
Customer Relationship Management (CRM)
undefinedCertification
CERTIFICATE OF ATTENDANCE, PMP/CAMP EXAM PREPARATION COURSE - Fulbright Bulgaria, No 210/03-2022
Awards
Magna cum Laude - Saint Louis University - Madrid Campus
Timeline
Master's Degree - Finance and Financial Management Services
New Bulgarian University
2022.01 - Current
Executive Director
CAMA MIA JSC | TEXTILE | HoReCa | Retail
2017.10 - Current
Sales Executive/ Proxy to the Executive Director
RBSF JSC | Minene Bulgaria | Baby Clothing
2012.01 - 2017.01
Sales Manager
RBSF JSC | Minene Bulgaria | Baby Clothing
2010.01 - 2012.08
Bachelor's degree - Business Administration and Management, International Business
Saint Louis University - Madrid Campus
2005.01 - 2009.04
High School -
Foreign Language School Romain Rolland
2000.01 - 2005.04
CERTIFICATE OF ATTENDANCE, PMP/CAMP EXAM PREPARATION COURSE - Fulbright Bulgaria, No 210/03-2022
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