Veneta Pissarska – Behar
Sofia
Summary
Accomplished Country Manager of international business with solid track record in driving market growth and operational excellence and proven ability to lead diverse teams, adapt to changing environments, and foster collaboration to achieve strategic goals.
Results oriented person and collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture.
Successful record of expanding network connections through persuasive brand imaging. Skilled in market analysis, strategic planning, and relationship management, ensuring impactful results and sustained success.
Overview
31
31
years of professional experience
Work History
Country manager
Lesaffre Bulgaria Ltd.
01.2014 - Current
- Commerce and distribution of yeast, sourdough, leavens and fermentation goods for breadmaking
- Yearly revenue: 8M EUR, 14 employees, company restructuring and business development project
- Developed and executed strategic plans for market expansion, resulting in increased market share and brand visibility.
- Evaluated competitive landscape and devised innovative strategies to outperform competitors in the marketplace.
- Oversaw employee recruitment, training, and development initiatives to build a high-performance team capable of driving business growth.
- Established key partnerships with external stakeholders, leading to mutually beneficial outcomes for all parties involved.
From Executive Assistant to Project Manager
Lesaffre International
Lille (France) - Central Europe
01.2002 - 01.2014
- Internal evolution from assistant of the OCEA Region CEO to Project manager
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Fostered a culture of innovation and creativity within the project team, leading to improved problem-solving capabilities and enhanced outcomes.
- Developed and implemented strategic project plans to meet business objectives.
Consultant
Potential Investors Interested in Bulgaria
01.1998 - 01.2000
- Consulting experience focusing on introduction of potential French and Belgian investors to Bulgaria (construction, banking, production)
Export coordinator
International Transport Companies
01.1994 - 01.1997
- International transport and logistics – export coordinator for Belgian exports to Russia and Central Europe Area countries (Organization and coordination of deliveries, sales support, administrative work)
- Established a strong rapport with customs officers and government agencies, fostering positive relationships that facilitated smooth export transactions.
- Followed up with customers to resolve inquiries.
- Collaborated closely with sales teams to establish strong relationships with key clients, driving repeat business for the company.
Education
Organizational Leadership
01.2023
MBA - Business Administration And Management
01.2022
Communication And Leadership
01.2014
MBA - Business Management
01.2008
Accounting and financial control - Accounting And Business Management
01.1994
Skills
- Operations Management
- Team Leadership
- Performance Management and evaluations
- Trend Analysis
- Sales management
- Strategic Planning
- P&L management and Budget control
- Market development
Languages
French - Bulgarian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Dutch - Spanish
Elementary (A2)
Russian
Upper intermediate (B2)
Affiliations
- 2021, present, Chamber of Commerce and Industry France-Bulgaria, Member of the Management board, CSR, Soupe de Coeur event, Kids nutrition educational project launching
- 2014, present, Active mentor in several programs, Ladies Forum, Mentor the Young
- 2023, present, Marshall Goldsmith certification program, Leadership and team coaching
- 2020, present, Sofia accueuil, French literature reading club "Apéro - Biblio"
Personal Information
- Date of Birth: 10/03/72
- Nationality: Belgian and Bulgarian
- Married to Maxim Behar
- One daughter, Delia-Victorine Neerman, 24 y.o.
Hobbies and Interests
- Reading
- Travelling
- Cooking
- Aerial yoga
- Arts and music
- Translator and writer
Timeline
Country manager - Lesaffre Bulgaria Ltd.
01.2014 - Current
From Executive Assistant to Project Manager - Lesaffre International
01.2002 - 01.2014
Consultant - Potential Investors Interested in Bulgaria
01.1998 - 01.2000
Export coordinator - International Transport Companies
01.1994 - 01.1997
Institut Léon Lesaffre - , Organizational Leadership
The Power MBA & Harvard Executive Online Courses - MBA, Business Administration And Management
Dale Carnegie Center, Sofia (BG) - , Communication And Leadership
EDHEC, Lille (FR) - MBA, Business Management
University For National And International Economy, Sofia (BG) - Accounting and financial control, Accounting And Business Management
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