Summary
Overview
Work History
Education
Skills
Websites
Languages
Affiliations
Personal Information
Hobbies and Interests
Timeline
Hi, I’m

Veneta Pissarska – Behar

Sofia
Veneta Pissarska – Behar

Summary

Accomplished Country Manager offering 10 years of experience developing and maximizing the company performance and reputation, financial results and stability, people management, B2B and B2C sales.

Results oriented person with expert team leadership and organizational skills built during successful career.

Successful record of expanding network connections through persuasive brand imaging.

Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture.


Overview

31
years of professional experience

Work History

Lesaffre Bulgaria Ltd.

Country manager
2014.01 - Current (10 years & 8 months)

Job overview

  • Commerce and distribution of yeast, sourdough, leavens and fermentation goods for breadmaking
  • Yearly revenue: 8M EUR, 14 employees, company restructuring and business development project
  • Developed and executed strategic plans for market expansion, resulting in increased market share and brand visibility.
  • Evaluated competitive landscape and devised innovative strategies to outperform competitors in the marketplace.
  • Oversaw employee recruitment, training, and development initiatives to build a high-performance team capable of driving business growth.
  • Established key partnerships with external stakeholders, leading to mutually beneficial outcomes for all parties involved.

Lesaffre International

From Executive Assistant to Project Manager
2002.01 - 2014.01 (12 years)

Job overview

  • Internal evolution from assistant of the OCEA Region CEO to Project manager
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Fostered a culture of innovation and creativity within the project team, leading to improved problem-solving capabilities and enhanced outcomes.
  • Developed and implemented strategic project plans to meet business objectives.

Potential Investors Interested in Bulgaria

Consultant
1998.01 - 2000.01 (2 years)

Job overview

  • Consulting experience focusing on introduction of potential French and Belgian investors to Bulgaria (construction, banking, production)

International Transport Companies

Export coordinator
1994.01 - 1997.01 (3 years)

Job overview

  • International transport and logistics – export coordinator for Belgian exports to Russia and Central Europe Area countries (Organization and coordination of deliveries, sales support, administrative work)
  • Established a strong rapport with customs officers and government agencies, fostering positive relationships that facilitated smooth export transactions.
  • Followed up with customers to resolve inquiries.
  • Collaborated closely with sales teams to establish strong relationships with key clients, driving repeat business for the company.

Education

Institut Léon Lesaffre Lille, FR

from Organizational Leadership
01.2023

University Overview

The Power MBA & Harvard Executive Online Courses Online

MBA from Business Administration And Management
01.2022

University Overview

Dale Carnegie Center, Sofia (BG) Sofia, BG

from Communication And Leadership
01.2014

University Overview

EDHEC, Lille (FR) Lille, FR

MBA from Business Management
01.2008

University Overview

University For National And International Economy, Sofia (BG)

Accounting and financial control from Accounting And Business Management
01.1994

University Overview

Skills

  • Operations Management
  • Team Leadership
  • Performance Management and evaluations
  • Trend Analysis
  • Sales management
  • Strategic Planning
  • P&L management and Budget control
  • Market development

Languages

French - Bulgarian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Dutch - Spanish
Elementary (A2)
Russian
Upper intermediate (B2)

Affiliations

Affiliations
  • 2021, present, Chamber of Commerce and Industry France-Bulgaria, Member of the Management board, CSR, Soupe de Coeur event, Kids nutrition educational project launching
  • 2014, present, Active mentor in several programs, Ladies Forum, Mentor the Young
  • 2023, present, Marshall Goldsmith certification program, Leadership and team coaching
  • 2020, present, Sofia accueuil, French literature reading club "Apéro - Biblio"

Personal Information

Personal Information
  • Date of Birth: 10/03/72
  • Nationality: Belgian and Bulgarian
  • Married to Maxim Behar
  • One daughter, Delia-Victorine Neerman, 24 y.o.

Hobbies and Interests

Hobbies and Interests
  • Reading
  • Travelling
  • Cooking
  • Aerial yoga
  • Arts and music
  • Translator and writer

Timeline

Country manager
Lesaffre Bulgaria Ltd.
2014.01 - Current (10 years & 8 months)
From Executive Assistant to Project Manager
Lesaffre International
2002.01 - 2014.01 (12 years)
Consultant
Potential Investors Interested in Bulgaria
1998.01 - 2000.01 (2 years)
Export coordinator
International Transport Companies
1994.01 - 1997.01 (3 years)
Institut Léon Lesaffre
from Organizational Leadership
The Power MBA & Harvard Executive Online Courses
MBA from Business Administration And Management
Dale Carnegie Center, Sofia (BG)
from Communication And Leadership
EDHEC, Lille (FR)
MBA from Business Management
University For National And International Economy, Sofia (BG)
Accounting and financial control from Accounting And Business Management
Veneta Pissarska – Behar