Summary
Overview
Work History
Education
Skills
Training
Timeline
Generic
VELIZAR NENOV

VELIZAR NENOV

Sales And Media Buying Manager
Sofia

Summary

Senior goal-driven manager with 15 years of experience in Sales, Media buying, Financial planning and forecasting, Strategy marketing and Account management.

Overview

17
17
years of professional experience
2
2
Languages

Work History

Product and Regional Marketing Manager Adria

TESY
01.2023 - 10.2024
  • Strategic Marketing Oversight– Lead the development and execution of the marketing plan and budget for the Adria region, aiming to enhance TESY brand penetration and market influence.
  • Client Partnership and Strategy Development– Collaborate closely with clients to comprehend their business objectives and develop tailored strategies and activities to achieve their goals.
  • Comprehensive Contract Management– Oversee the negotiation, execution, and administration of client contracts, ensuring effective communication and collaboration across teams.
  • Global Product Marketing Leadership– Lead the execution of global EWH product marketing projects, ensuring timely delivery of all marketing assets in accordance with company standards for design and content.
  • Market Analysis and In-Store Image Enhancement– Conduct market visits and prepare comprehensive analyses post-visit to plan and execute benchmark analyses or projects aimed at improving the in-store image of the TESY brand in partner stores.
  • Product Portfolio Analysis and Development– Evaluate the EWH product portfolio to identify opportunities for adding new products and phasing out/delisting obsolete or non-performing items. Collaborate closely with the Product Manager and Category Manager, adhering to the established RAM matrix.
  • Global Project Management– Lead the global initiative to improve cardboard nomenclature and implement new box design within the EWH category, ensuring alignment with project objectives and design standards.
  • Product Launch Involvement and Marketing Asset Delivery– Participate in all phases of product launches within the EWH category, with direct responsibility for delivering all related marketing assets.

Head of Sales

Studio Moderna Bulgaria
06.2010 - 12.2022
  • Strategic Commercial Leadership– Oversee the creation and execution of the company's commercial strategy, driving sales growth across TV, Digital, and Retail channels.
  • Exclusive Negotiation Leadership– Direct and manage high-stakes contract negotiations with key C-level partners, ensuring effective contract management and alignment with strategic objectives.
  • Strategic Media Buying and Planning - Execute and manage comprehensive media buying and planning strategies to maximize reach and impact, optimizing advertising spend for better ROI.
  • Digital Media Campaign Strategy– Develop and implement comprehensive digital media campaigns to enhance brand visibility, engagement, and overall marketing effectiveness.
  • Team Leadership and Management– Lead and mentor a dynamic team of five members, fostering a collaborative environment and driving high performance.
  • Cross-Functional Collaboration– Engage in close collaboration with finance and marketing teams to achieve and exceed business and financial objectives.
  • Sales and Financial Reporting– Prepare and present regular sales and financial reports to the Managing Director, Regional Director, and HQ teams, leveraging comprehensive data analysis to inform strategic decision-making.
  • Financial Planning and Forecasting– Assume full budget responsibility by managing and overseeing the annual budget of over 2 million EUR, ensuring accurate financial planning and forecasting.
  • Demand Planning– Strategically manage inventory to maintain optimal stock levels of key products, ensuring alignment with business needs and market demands.

Media planner and Business data Analyst

Studio Moderna Bulgaria
10.2007 - 06.2010
  • Sales Analysis and Forecasting– Track and analyze sales data to prepare comprehensive short-term and long-term forecasts and reports, providing actionable insights to inform business strategies.
  • Media Campaign Development and Sales Simulations– Design and execute media campaigns while preparing comprehensive sales simulations to optimize marketing strategies and achieve business goals.
  • Strategic Media Buying and Planning– Execute and manage comprehensive media buying and planning strategies to maximize reach and impact, optimizing advertising spend for better ROI.
  • Demand Forecasting and Inventory Management– Plan and forecast demand to maintain optimal inventory levels, ensuring business continuity and market responsiveness.

Education

Master's degree - Marketing

Unwe
01.2007 - 1 2008

Bachelor - Marketing

University of Economics
01.2003 - 1 2007

Skills

  • Ambitious and strategic mindset
  • Team management
  • CRM experienced with strong Excel knowledge
  • Project management - Jira experienced
  • Accountable and data-driven person
  • Proven management skills with focus on Situational Leadership
  • Proven negotiation skills
  • Media buying
  • Broad knowledge of traditional and digital media

Training

  • Project Manager Professional - PMP Preparation Course, ITCE, 2022
  • Management development training - Managing emotional intelligence and team efficiency, HR Support, 2019
  • Internal SM Leadership Academy - How to develop full potential of your employees, Studio Moderna, 2018
  • German Language course - B2 Level, Goethe Institute Sofia, 2017
  • Business Development Strategies, Online business course by Coursera, 2017

Timeline

Product and Regional Marketing Manager Adria

TESY
01.2023 - 10.2024

Head of Sales

Studio Moderna Bulgaria
06.2010 - 12.2022

Media planner and Business data Analyst

Studio Moderna Bulgaria
10.2007 - 06.2010

Master's degree - Marketing

Unwe
01.2007 - 1 2008

Bachelor - Marketing

University of Economics
01.2003 - 1 2007

Similar Profiles

CREATE PROFILE
VELIZAR NENOVSales And Media Buying Manager