Experienced Commercial and Marketing Director with expertise across Operations, HR and Expansion field.
Successfully managed and united teams to achieve aggressive goals and produce results. Keen insight into development, marketing campaigns, planning, and business growth.
I was leading Sales, Operations, Marketing, HR and Expansion team in Mania for Bulgaria and Greece.
As Sales Director I was responsible for retail budgets, results and strategic sales and growth plan in short, medium and long term. Directly manage a sales and marketing team.
As operations head I plan and monitor the day-to-day activities of business to ensure smooth process. I was preparing all the procedures for shop and staff operations.
I was responsible for product management, pricing, and new product portfolio development. As part of the product management I developed and implement new sales models and innovations in the stores.
I was responsible for expansion and during my time I re-brand all 45 stores in Bulgaria.
I was managing and coordinating the marketing team and prepare marketing strategy, budges and posting plan. Creating, develop and executing the marketing strategy. Organize and participate in marketing campaigns.
I was responsible for Store managers in Sofia and Southwest part ot Bulgaria. I ensured smooth running of operations and sales and was responsible for achieve all monthly targets.
Strategic Planning