Teodora Lapshova
Sofia
Summary
Dynamic Public Relations Manager with a proven track record at Radioplay Media, excelling in strategic communications and media relations. Successfully spearheaded Bulgaria's major music award ceremony, attracting over 10,000 attendees. Award-winning storyteller and collaborative leader, adept at enhancing brand visibility and driving engagement through innovative campaigns.
Overview
12
12
years of professional experience
Work History
Public Relations Manager
Radioplay Media
05.2023 - Current
- Directed internal, external, and crisis communications to maintain brand integrity.
- Spearheaded marketing and PR strategy for Bulgaria's major music award ceremony, attracting over 10,000 attendees.
- Acted as liaison between management and external partners to facilitate collaboration.
- Drafted and distributed press materials while coordinating comprehensive media outreach.
- Secured consistent media coverage to enhance brand visibility and reputation.
- Managed sponsorships alongside influencer campaigns to maximize engagement.
Author and Screenwriter of 'Inovativno'
Bulgarian National Television
10.2019 - 05.2023
- Created TV content focused on innovation, science, and eco-conscious technologies.
- Increased awareness of EU environmental programs through weekly segments, engaging over 200,000 viewers.
- Received 'Impact on Society and the Public' award from Young Energy Europe in 2022.
- Conducted interviews, crafted scripts, and managed storytelling across various platforms.
Producer of the Morning Show STARTER
BG Radio Part of Radioplay Media
09.2019 - 09.2021
- Managed daily production and content planning for show operations.
- Cultivated strong relationships with celebrities, public relations, and managers in entertainment industry.
- Developed a social media campaign that increased Facebook follower engagement by over 30%.
Editor and Reporter
Bulgarian National Television
10.2014 - 07.2019
- Reported on economic topics, enhancing clarity and public understanding.
- Produced and edited up to 10 pieces daily for timely dissemination.
- Facilitated collaboration among production teams to maintain high-quality standards.
Producer
TV 7 and NEWS 7
09.2013 - 07.2014
- Crafted economic and political TV content to engage diverse audiences.
- Coordinated guest appearances with economists and government officials for insightful discussions.
Education
Master degree - Journalism and Media
Sofia University "St. Kliment Ohridski"
Sofia, BulgariaMaster degree - International Business and Management
D. A. Tsenov Academy of Economics
Svishtov, BulgariaBachelor degree - International Economic Relations
D. A. Tsenov Academy of Economics
Svishtov, BulgariaSkills
- Communication skills
- Corporate communications
- Strategic communications
- Media relations
- Press releases
- Public relations
- Editing
- Collaboration
- Storytelling and video-making
- Change management
- Achievement drive
- Writing
Personal Information
Accomplishments
- Special prize 'Impact on society and the public,' Young Energy Europe, Berlin, June 2022
- Advanced Agile Project Management badge
Languages
Bulgarian
First Language
English
Proficient (C2)
C2
French
Elementary (A2)
A2
Japanese
Beginner
A1
Timeline
Public Relations Manager
Radioplay Media
05.2023 - Current
Author and Screenwriter of 'Inovativno'
Bulgarian National Television
10.2019 - 05.2023
Producer of the Morning Show STARTER
BG Radio Part of Radioplay Media
09.2019 - 09.2021
Editor and Reporter
Bulgarian National Television
10.2014 - 07.2019
Producer
TV 7 and NEWS 7
09.2013 - 07.2014
Master degree - Journalism and Media
Sofia University "St. Kliment Ohridski"
Master degree - International Business and Management
D. A. Tsenov Academy of Economics
Bachelor degree - International Economic Relations
D. A. Tsenov Academy of Economics
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