Tanya Petrova
Sofia
Summary
Creative, result-driven professional with 7+ years of experience in recruitment, brand positioning, digital marketing, and team leadership. I combine expertise in social media growth, META Ads campaigns, influencer partnerships, and content creation with strong foundations in business development and recruitment management.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Tech Talent Recruitment Manager
Talent Factor
01.2025 - Current
- Partnering with exclusive clients on senior-level and niche IT positions across EMEA.
- Managing end-to-end recruitment for software development, DevOps, and IT operations roles.
- Advising business partners on market trends, workforce planning, and recruitment strategy.
- Delivering top talent pipelines for hard-to-fill positions under strict deadlines.
Content Creator
Self Employed Web
01.2024 - Current
- Managed multi-channel presence across Instagram, LinkedIn, and YouTube.
- Ran META Ads campaigns to boost branded content visibility and partnerships.
- Grew Instagram community from 7K → 11K+ followers in 12 months.
- Grew LinkedIn professional network to 21K+ followers and 4,500 newsletter subscribers.
- Launched YouTube channel in early 2025, achieving 350+ organic subscribers with travel, lifestyle, and brand review content.
- Collaborated with lifestyle, travel, hospitality, and skincare brands — handling end-to-end partnerships (negotiation, content creation, sample coordination, results tracking).
- Using CapCut, LightRoom and Google Ads manager
Technical Recruitment Manager
HRS Bulgaria
01.2022 - 01.2024
- Built and led IT recruitment team from 2 → 12 people, covering end-to-end delivery for 50+ active clients.
- Managed team performance, onboarding, training, and mentoring, boosting retention and productivity.
- Designed and delivered sales, negotiation, and recruitment training programs for team members.
- Implemented new sourcing methods, increasing candidate pipeline by 30% YoY.
- Led C-level & management IT recruitment projects across EMEA.
- Developed brand content strategy:
- Published articles and insights in a LinkedIn newsletter with 4,500+ subscribers
- Conducted workshops for writing creative posts for LinkedIn for attracting more candidates
- Increased applications for hard-to-fill IT roles by 30% through engaging content.
- Represented company as a brand ambassador at career fairs, IT & innovation events.
- Designed and executed employer branding strategies for exclusive clients (BoneX, PeopleSpheres, EGT Digital, Nexo) and internally for HRS Germany.
- Actively managed employer perception, addressing candidate objections for companies with mixed or challenging reputations.
- Advised clients on workforce planning, salary benchmarking, and best hiring practices.
- Business development: attracted and retained 10+ exclusive long-term IT partners, contributing directly to revenue growth.
IT Recruitment Team Lead
HRS Bulgaria
01.2021 - 01.2022
- Managed daily workflow of IT recruiters, ensuring operational excellence.
- Delivered onboarding and coaching for new hires, boosting their performance in the first 3 months.
- Contributed to new recruitment policies and process improvements, reducing time-to-hire by 20%.
Pre-selection → Junior→ Regular Consultant
HRS Bulgaria
01.2019 - 2021
- Progressed rapidly through roles based on performance.
- Closed 50+ IT roles annually (developers, DevOps, infrastructure, IT support).
- Developed talent pipelines for clients in e-banking, fintech, and software development.
Customer Support Advisor
William Hill
01.2018 - 12.2018
- Delivered high-quality customer support to English-speaking clients.
- Trained in responsible gambling practices and assisted at-risk clients.
- Resolved escalations under pressure, ensuring high satisfaction levels.
- Collaborated to streamline support processes and improve client experience.
VIP Lounge Services Agent (Seasonal)
Fraport Twin Star Airport
01.2016 - 01.2017
- Ensured personalized VIP services including check-in, flight support, and lounge assistance.
- Coordinated with departments for special requests and last-minute changes.
- Maintained hospitality standards in a high-pressure, fast-paced environment.
Sales Manager
Decalogue Fashion
01.2015 - 05.2016
- Managed online sales and support for Bulgarian and Russian markets.
- Maintained e-commerce shop: product listings, inventory, and orders.
- Analyzed feedback to optimize campaigns and increase revenue.
- Collaborated with marketing team on targeted promotions.
Education
MSc - Advertising & Brand Management
New Bulgarian University
Sofia, Bulgaria01.2021
Bachelor’s - Economics of Tourism
UNWE
Sofia01.2017
Erasmus Semester -
FH Joanneum
Graz, Austria01.2017
Skills
- Social Media Marketing & META Ads
- Influencer & UGC Partnerships
- Content Strategy & Storytelling
- KPI Tracking & Budget Management
- Business Development & Negotiations
- Recruitment Leadership & Training
- Event & Brand Representation
Accomplishments
- Instagram: scaled from 6K → 11K+ in 1 year through a mix of organic strategy & META Ads.
- LinkedIn: built a professional audience of 21K followers and 4,500 newsletter subscribers.
- YouTube: launched in 2025, growing to 350+ subscribers in less than a year.
- Recruitment Leadership: built a team from 2 → 12 recruiters at HRS Bulgaria, generating 6-figure annual revenue in IT placements.
- Brand Content & Events: created campaigns that increased IT candidate applications by 30%, represented brands at career fairs & innovation events.
- Brand ambassador for HRS Tech Recruitment: represented the team at recruitment & tech events; conducted public training at Career Show: “How to Be a LinkedIn Influencer”.
- Experienced in influencer collaborations, KPI tracking, budget-conscious campaign execution, and branding partnerships.
Certification
- AI for Recruiters MNKnowledge Issued Jul 2023
- Time management Training Academy Feb 2021
- Brainstorming and using creative techniques for solving business issues New Bulgarian University Issued Jun 2019
- IT Recruitment MNKnowledge Issued Jan 2019
- Intercultural skills certificate FH Joanneum Issued Jan 2017
- Cambridge Advanced in English (CAE) University of Cambridge Issued Jan 2012
Languages
Bulgarian: Native
English: Proficient
Russian, Italian, Serbian/Croatian: Conversational
Timeline
Tech Talent Recruitment Manager
Talent Factor
01.2025 - Current
Content Creator
Self Employed Web
01.2024 - Current
Technical Recruitment Manager
HRS Bulgaria
01.2022 - 01.2024
IT Recruitment Team Lead
HRS Bulgaria
01.2021 - 01.2022
Pre-selection → Junior→ Regular Consultant
HRS Bulgaria
01.2019 - 2021
Customer Support Advisor
William Hill
01.2018 - 12.2018
VIP Lounge Services Agent (Seasonal)
Fraport Twin Star Airport
01.2016 - 01.2017
Sales Manager
Decalogue Fashion
01.2015 - 05.2016
MSc - Advertising & Brand Management
New Bulgarian University
Bachelor’s - Economics of Tourism
UNWE
Erasmus Semester -
FH Joanneum
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