Stanislav Yordanov

• Manage and deliver multiple work streams for various types of digital projects within account (e.g. website development, social media campaigns, banner advertising, email marketing campaigns, etc.) to agreed scope, timings, budget, and quality.
• Led creative team of five people, including graphic designer, copywriter, social media specialist, and developer, overseeing development and execution of innovative marketing campaigns and projects.
• Work with internal teams to help define project scope, resource requirements, and project cost estimates.
• Being hub of communication for various projects – in regular contact with internal and external partners engaged in delivering our product.
• Encourage and facilitate collaboration. Set up projects to give you complete visibility and empower team to collaborate independently.
• Work with client's third-party agencies and suppliers to jointly scope, manage, and deliver campaigns when appropriate.
• Be on top of projects and know status of timings, key milestones, budgets, and resourcing, etc. at all times.
• Assess time and financial impact of changes and communicate to clients as appropriate.
• Understand workings and needs of account you are partnered with; have good understanding of brands you work on – their definitions, their core characteristics, and how they should and should not behave.
• Appointed design consultants and encouraged performance pursuant to deed and scope of service
• Chaired design team meetings and issued action items
• Provided cost-effective technical solutions
• Partnered with senior leaders to drive change by evaluating methodologies, tools and templates at enterprise level
• Spearheaded design process to align with client specifications and budget

• Successfully established and created BDSA as organization for e-commerce education, live workshops training, and online courses. This includes developing brand and creating logo, as well as building and managing organization's website and social media presence. Led creation and development of educational materials, including online courses and workshop content, and have built partnerships with industry experts to further enhance organization's offerings. BDSA has become respected and trusted resource for e-commerce education and professional development.
  
• Experienced in coaching and mentoring, with focus on helping individuals develop e-commerce skills. This includes providing one-on-one guidance, as well as leading group training sessions.
  
• Experience in lead generation strategies, including use of Google Ads and email marketing campaigns. Successfully designed and implemented targeted campaigns to attract new customers and drive sales, using variety of tactics including search engine advertising, email list segmentation, and A/B testing to optimize campaign performance.
  
• Proven ability in cross-selling and upselling techniques, resulting in increased sales and customer loyalty. This includes identifying and understanding customer needs and presenting complementary products or services that meet those needs.
  
• Proficiency in development of sales funnels and e-commerce strategies to drive online sales and revenue growth. This includes creating compelling landing pages, designing user flows to optimize customer journey, and implementing effective email marketing automation to nurture leads and convert them into paying customers.
  
• Expertise in social media marketing, including creating and implementing social media campaigns to drive brand awareness.
  
• Proficiency in website administration, including use of WordPress and other content management systems.

Skills:

Social Media · Cross-Selling · Upselling · Website Building · Website Administration · Coaching & Mentoring · Branding & Identity · YouTube · Brand Awareness · Presentation Skills · Sales Presentations · Lead Generation · WordPress Design · Google Ads · Email Marketing · Email Marketing Software · Sales Funnels · Content Development · E-Commerce

• Responsible for developing and managing budgets for marketing campaigns, as well as tracking and analyzing their performance to optimize ROI. My strong analytical skills and attention to detail allowed me to effectively measure the effectiveness of our marketing efforts and make informed decisions about how to allocate resources for maximum return on investment.
  
• Developed and maintained relationships with key media outlets and industry partners to increase brand visibility and reach
  
• Wrote and edited marketing materials, including press releases, website copy, and email campaigns
  
• Collaborating on a daily basis with other key departments – trade marketing, sales, purchasing, production, legal, and export.
  
  SUMMARY:
• Building and maintaining strong relationships with media outlets and industry partners in order to increase the company's brand visibility and reach. Through my efforts, I was able to establish and nurture these relationships, which ultimately helped to enhance the company's overall visibility in the market. My ability to effectively communicate and collaborate with these key stakeholders was a valuable asset to the company and contributed to the success of our marketing efforts.

• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Responsible for portfolio development, NPD strategy, and launch of new products.
• Created printed marketing materials designed to drive campaigns.
• Managed budgets and resources effectively to achieve desired results within set time frames and budgets.
• Developed insights on marketing campaigns to assess performance against goals.
• Collaborated with cross-functional teams including sales, research and development, and operations to ensure alignment with overall business goals.
• Analyzed market trends and consumer insights to inform brand strategy and product development.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.

Important Achievements:

• Successfully launched new product categories including Grill products, new sausages, and new VPD products, resulting in increased sales and market share.
• Executed and controlled two marketing campaigns, resulting in improved brand awareness and customer loyalty.

Developed Skills:

• Strong project management skills, including the ability to prioritize tasks, meet deadlines, and work effectively under pressure.
• Excellent communication and presentation skills, with the ability to convey complex information in a clear and concise manner.
• Ability to build and maintain relationships with internal and external stakeholders at all levels.
• Proficient in market research and data analysis, with the ability to translate insights into actionable strategies.

• Led development and execution of comprehensive marketing plans, including brand strategy, advertising, and promotions, to achieve business objectives and increase market share.
  
• Conducted market research to identify target audiences and analyze market trends, resulting in successful launch of several new product lines.
  
• Managed and trained team of marketing professionals, overseeing development of promotional materials and campaigns.
  
• Developed and maintained strong relationships with media and industry partners, resulting in increased visibility and brand recognition.
  
• Collaborated with cross-functional teams, including sales, product development, and customer service, to ensure consistent messaging and seamless execution of marketing initiatives.
  
• Implemented successful digital marketing campaigns, including email marketing and social media advertising, to reach target audiences and drive business growth.
  
• Led creation and execution of TV advertisements, resulting in increased brand awareness and sales.
  
• Planned and organized promotional events and campaigns, including trade shows, product launches, and consumer events, to increase brand visibility and drive sales.
  
  Important Achievements:
  
• Worked on development of new brand identity for TESY LTD, including creation of new logo and visual style guide.
  
• Led creation of new TESY website, including design and development of site.
  
  Additional Marketing Experience:
  
• Contributed to development and execution of campaigns for Kenwood and Delonghi brands, including creation and adaptation of TV advertisements, implementation of social media advertising strategies, development of new brand websites, and planning and execution of BTL activations such as in-store promotions.
  
• Collaborated with cross-functional teams, to ensure successful delivery of marketing initiatives and alignment of brand messaging across all channels.

Skills: Social Media · Corporate Branding · Below the Line Advertising · Commercials · YouTube · Communication · Presentation Skills · Brand Management · Brand Development