Summary
Overview
Work history
Timeline
Generic

Sofiya Mihaylova

Sofia

Summary

Loyal employee with solid understanding of training and mentoring employees. Dedicated team player, proactive and hands-on in task completion.

Overview

9
9
years of professional experience

Work history

Product manager Obesity

Novo Nordisk
Sofia
07.2021 - Current
  • Increasing brand visibility with implementation of innovative marketing campaigns using MCE.
  • Collaboration with sales and medical team to improve product product positioning in the market.
  • Customization of promotional strategies to meet needs of different stakeholders-doctors- cardio, endo, gastro... and pharmacists.
  • Collaborated with external and internal stakeholders for excellent implementation of projects and marketing campaigns.
  • Delivering training sessions to sales teams to increased understanding of product features and benefits.
  • Always looking for new opportunities and ideas to create and implement in brand strategy.

Production manager- hematology

Roche
Sofia
01.2020 - 07.2021
  • Lunch readiness for Polivy's entrance and marketing strategies and implementation for Gazyvaro & Mabthera.

Product manager neurology -Ocrevus

Roche
Sofia
11.2018 - 12.2019
  • Conduct market research and commercial advisory board to understand the details in Bulgarian multiple sclerosis market.
  • Prepare and defend brand plan, budgets, P&L.
  • Implement new sprint methodology together with all team to create new, out of box ideas for successful Ocrevus implementation in the market.
  • KOL management, develop Ocrevus champions.
  • Organize national and regional symposia for Ocrevus.
  • Organize Roche events- local meetings, regional meetings, launch event.
  • Create digital promo materials & education for Sales reps.
  • Working in agile cross functional team to provide excellent marketing strategies for Ocrevus in RRMS & PPMS.
  • Organize commercial PSP to support pts in their treatment.
  • Work in close collaboration with Global team, participating in Global trainings, Ocrevus global launch. Work at a Roche-booth as a volunteer during European neurology congress, gaining ideas for implementation in BG.


Product manager- Esbriet

Roche
Sofia
01.2016 - 10.2018
  • Understand the IPF market in Bulgaria
  • Establish the base for Esbriet entry
  • Prepare and defend brand plan, budget, P&L
  • Work closely with medical and market access managers- in order to reimburse Esbriet in BG market
  • KOL management
  • Create and implement marketing strategies for Esbriet
  • Work in close collaboration with Global team
  • Organize Roche national , regional and local events and symposia
  • Prepare Roche MD web Portal.

Timeline

Product manager Obesity

Novo Nordisk
07.2021 - Current

Production manager- hematology

Roche
01.2020 - 07.2021

Product manager neurology -Ocrevus

Roche
11.2018 - 12.2019

Product manager- Esbriet

Roche
01.2016 - 10.2018

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Sofiya Mihaylova