Snezha Zlateva-Markova

1. Retail & Shopper Insight - Understand shopper behaviour and differences in retail channels.

2. Execution Excellence - Ensure visibility, availability, pricing, and promotion meet perfect store standards.

3. Project & Team Leadership - Lead in-store campaigns; align cross-functional teams and field staff.

4. Data-Driven Approach - Analyze performance, ROI, and improve future activations.

5. Digital Integration - Combine in-store with digital touchpoints (QR codes, social campaigns).

6. Innovation & Brand Passion - Bring creative ideas and represent the Coca-Cola brand in-store.

1. Customer Relationship Management - Build strong partnerships with national key accounts to drive long-term value.

2. Negotiation & Commercial Skills - Lead annual agreements, pricing, trade terms, and promotional planning.

3. Strategic Account Planning - Develop and execute joint business plans aligned with customer and company goals.

4. Data & Insight-Driven Sales - Use market data (Nielsen, internal sales, etc.) to identify growth opportunities.

5. Cross-Functional Collaboration - Work closely with marketing, supply chain, and finance to deliver tailored solutions.

6. Execution Monitoring - Track in-store execution, promo ROI, and adjust plans for better results.

1. Territory & Client Management - Build strong relationships with customers in your area to drive sales and loyalty.

2. Sales Execution Excellence - Ensure product availability, visibility, pricing, and promotions meet company standards.

3. Target-Driven Mindset - Achieve sales, distribution, and activation targets consistently.

4. Market Insight & Opportunity Spotting - Identify new business opportunities and suggest tailored solutions.

5. Collaboration with Merchandising Teams - Work closely with field teams to ensure flawless in-store execution.

6. Proactive Problem Solving - Address client issues quickly and professionally to maintain trust.