Ryan Castel

• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
• Changing reactive Customer Care set up into more commercial proactive Customer Success set up.
• Creating retention strategy that helps to bring down churn to below1%
• Responsible for our outsourcing projects in Lead Generation, Account Management Sales and Customer Support
• Cost reductions restructuring project opened office in Bulgaria 60HC
• 3rdline Manager with people across Europe and USA and PL responsibility.
• Led cross-functional teams to achieve company-wide goals, fostering a culture of collaboration and innovation

• Part of the Senior European Leadership team focusing on turning the company strategy of organic growth and operational excellence into daily routine and mindset, to achieve account growth, sales targets and business objectives.
• Continually identifying business development opportunities across Lead and Demand Generation program for pipeline creation that can be penetrated over both the short and long-term.
• Directing the preparation of customer pitches, formulating presentations, and showcasing new product lines to encourage an active business growth.
• Driving business transformation initiatives, identifying, and exploiting opportunities to deliver efficiencies and increased performance across all customer touch points.
• Creating a positive harmonious culture to breed success for the strategic goals of the sales teams in line with company objectives
• Scrutinising current sales, and business development processes and sales plans, looking for ways to streamline, transform and implement effective new methodologies that support the business with achieving its business goals.
• Reviewing the current market, analysing trends, and detailed market intelligence to successfully identify and exploit new opportunities.
• Conducting portfolio performance reviews, remedying underperformance through additional client interfacing/meetings.

Achievements

• Launched the Sales/ Business Development (SDR/BDR) organisation across Europe in 8 different countries leading a team of 65 FTE.
• Brought down on-boarding time sales force from 9 to 5 months through action-based learning on-boarding program implementation.
• Improved sales results with 30% introducing a client centered Account Management Excellence program
• Received recognition for the “exceptional delivery of revenue objectives through strong team leadership, well thought out strategy, and the tactical ability to adapt to changing conditions.

• Increased Mid-Market Benelux Quarterly Revenue from 3M to 7M Euro
• Implemented daily reporting for Sales
• Moved from a European single hub set up into a regional Benelux set up
• Marketing initiatives
• Remodeled the inside sales organisation into hybrid organization to improve sales and customer satisfaction
• Established and oversaw collaborative relationships with independent sales representatives and market-specific dealers.
• Mentored junior sales representatives on best practices for closing deals effectively while maintaining client satisfaction levels.

• Established a hyper growth inside Channel sales team for Benelux
• Achieved YoY growth of 400%
• Created KPI´s, yearly growth plan, coaching and training programs to track the sales teams progress and performance
• Responsible for the sales marketing, organising quarterly BP events.
• Created an organization that allows for a good cooperation between ISR, F2F, Sales and Marketing
• Followed business plan assigned targets to reach acquired growth.

• Worked as an inside sales Account Manager addressing Mid-Market clients and prospects
• Nurtured accounts which led to a sales increase from 100k to >1M euro
• Changed from pull into push model
• Increased customer retention by 56% with a customer first strategy
• Reached an Avg. of 120% target attainment
• Collaborated with cross-functional teams to devise strategic plans for maximizing sales opportunities within assigned territory.

• Led regular stakeholder meetings to review progress against goals, address challenges, and celebrate successes, fostering strong partnerships with key accounts.
• Sold CRM SaaS sales to 40 top companies in Netherlands and achieved average quarterly target score of 115%
• Monitored industry trends to maintain a deep understanding of client businesses and provide actionable insights for strategic decision making.
• Aligned sales strategies with corporate objectives to consistently achieve assigned quotas in highly competitive market environment.

Launched a brand new outbound Inside Sales Centre for Google in Poland Krakow targeting Germany, Poland, Russia, Ukraine, and Czech Republic. Hired and managed over 50 Sales Agents, Managers, QA’s, and an Onsite Trainer.

• Poland, Czech, Ukrainian, and Russian team have been among 6 world’s best performing teams.
• Kept attrition below 8% threshold, consistently achieving below 5% by daily motivating, training and coaching staff
• Reached revenue targets by 130%
• Quarterly revenue generated for our client Google of over $10 million with a set target of 7 million.
• Renewed and extended contract with Google for Teletech to 80 Sales agents