Music Producer & Singer
RUI MIGUEL
Marketing Director
London
Summary
Dedicated professional with a decade of experience in marketing and branding, specializing in cultivating meaningful relationships, problem-solving, and effective communication. Known for the ability to create impactful campaigns across various social media platforms, while consistently prioritizing attention to detail and content creation. Proficient in devising tailored strategies to generate fresh and engaging leads for businesses. Possesses a comprehensive grasp of web development and design, contributing to enhanced conversion rates and sales. Adept at staying current with the latest technology trends, optimizing search engine rankings. A dynamic, creative, and knowledge-driven individual, committed to continuous learning and contributing innovative ideas. Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
6
6
years of professional experience
9
9
years of post-secondary education
1
1
Language
Work History
Digital Marketing Manager
Pure Gym
London
01.2023 - Current
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within marketing department.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Established strong relationships with media outlets through regular outreach efforts, securing valuable press coverage for company news and events.
- Resolved problems, improved operations and provided exceptional service.
Marketing Director
Ionos - Telecommunications
Work From Home
03.2020 - 01.2023
- Managed budget allocation and resource utilization to maximize marketing ROI
- Strengthened communication skills through regular interactions with others
- Excellent communication skills, both verbal and written
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Boosted product sales with innovative promotional strategies and attractive packaging designs
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging
- Developed comprehensive marketing plans in alignment with overall business goals and objectives
- Created and managed marketing budget, ensuring maximized ROI
- Conducted market research to identify customer needs and preferences
- Collaborated with cross-functional teams to develop innovative product launches and promotions
- Launched successful digital marketing campaigns that achieved goals for increased website traffic
- Built strong relationships with industry professionals and influencers.
- Directed 3 marketing managers and performed performance evaluations
- Generated 12% attendance rate for national executive seminar series for lead generation program
Marketing Manager
Rostrum Records
01.2018 - 03.2020
- Executed highly effective Lead Generation Campaigns utilizing Facebook Ads & Google Ads, with an outstanding Warm Leads Click-Through Rate (CTR) of 20%.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Gained strong leadership skills by managing projects from start to finish.
- Oversaw budget and worked with artist to drive fiscal responsibility and profitability.
- Assisted artists in developing their unique voice, enhancing their ability to connect with audiences on a deeper level.
- Mentored emerging talents through career development guidance and tailored growth plans.
- Negotiated with managers, promoters and union officials regarding client contractual rights and obligations.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Oversaw diverse aspects of talent representation and bookings, confirming efficient operations.
- Managed portfolio of developing and established accounts to provide clients with strategic guidance.
Education
Master's Degree in Marketing -
Middlesex University
London 04.2013 - 04.2016
Bachelor of Arts in Music -
Kingston School of Art
London 03.2010 - 03.2016
Skills
Social Media Campaigns
Websites
Awards
Purely, 2024, Generated a monthly net turnover of £50,000 through lead generation efforts, showcasing a keen ability to identify and nurture highly interested prospects.
Interests
Python Script
Painting
Gym Sports
Timeline
Digital Marketing Manager
Pure Gym
01.2023 - Current
Marketing Director
Ionos - Telecommunications
03.2020 - 01.2023
Marketing Manager
Rostrum Records
01.2018 - 03.2020
Master's Degree in Marketing -
Middlesex University
04.2013 - 04.2016
Bachelor of Arts in Music -
Kingston School of Art
03.2010 - 03.2016
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