Rayna (Reni) Rizova
Marketing Communications And Brand Management
Sofia
Summary
Communication expert with a robust background in strategic planning and execution of brand, marketing, and PR initiatives across diverse industries. Proven track record in the IT sector, complemented by substantial expertise in Fintech and insurance, showcasing a comprehensive understanding of technological landscapes. Renowned for natural problem-solving abilities and a deep commitment to fostering engagement and collaboration. Passionate about driving impactful results through efficient strategies and effective communication.
Overview
1
1
Language
15
15
years of professional experience
Work History
Employer Brand Development Manager
Fantastico Group Ltd
Sofia, Sofia-Capital
10.2025 - 06.2026
- Development, implementation, and execution of the brand strategy and all activities related to employer brand development, both internally and externally.
- Initiation and execution of internal and external research, as well as gathering employee insights, to refine employer brand positioning and messaging.
- Conducting competitive analysis to identify opportunities for differentiation.
- Planning and execution of digital campaigns.
- Content creation and editing for internal and external channels.
- Planning and execution of internal training sessions and employee engagement events.
- Collaboration with the internal creative team to develop key visuals and ad campaigns.
- Annual budget planning, execution, and reporting.
- Monitoring and reporting on all activities to the Board of Directors, the President, and the Vice President of the company.
Brand Manager
Insurance company ZK LEV INS AD
07.2023 - 10.2025
- Development and execution of marketing and brand strategies for both the LEV INS brand (lev-ins.com) and the company's CSR campaign, "Safe Internet for Children" (pazideteto.com).
- Complete rebranding of the LEV INS brand for its 30th anniversary, including a visual identity update, rebranding initiatives, and a new website and content direction.
- Analysis of consumer insights and market trends to inform product positioning and promotional initiatives.
- Upgrading the "Safe Internet for Children" brand with a new 5-year strategy for greater social impact and results.
- Daily coordination and support for PR specialists to manage the public image and presence of the company.
- Management and coordination of external contractors for website development, digital marketing (PPC, SEO, and content creation), production of TV and radio ads, printing, production, media planning, and media buying.
- Content creation and editing for both internal and external channels.
- Daily collaboration with the internal creative team to develop key visuals, marketing materials, and ad campaigns.
- Annual budget planning and execution.
- Reporting to the company's CEOs and Board of Directors (BoD) regarding strategic planning, campaign results, media appearances, and other activities.
Co-founder and Head of Strategic Communications
Communication Agency Outmark Ltd
Sofia, Sofia-Capital
12.2018 - 06.2023
- Development, budgeting, and execution of integrated communication strategies for various local and international clients, utilizing the most effective mix of PR, marketing, and advertising tools to achieve business goals.
- Brand management and development across diverse industry sectors.
- Strategic development of innovative marketing campaigns tailored to client needs.
- Planning, budgeting, and executing multiple communication campaigns as part of broader strategic initiatives.
- Execution of co-branded campaigns with major technology vendors, including Cisco, HP, HPE, F5, and Symantec.
- Oversaw project management processes, ensuring timely delivery and high-quality outcomes.
- Event planning and management for a wide range of corporate and public events.
- Content creation and copywriting for websites, ad campaigns, and PR initiatives, including interviews, articles, and press releases.
- Collaboration with the creative department to design and develop visual identities and visual campaigns for client brands.
- Collaboration with the web development team on various digital projects.
- Media relations management, including media planning and buying.
- Internal communications and employer branding campaigns.
- Development and execution of Corporate Social Responsibility (CSR) initiatives for clients.
Employer Branding and Internal Communications Manager
myPOS
Varna, Varna
11.2021 - 03.2023
- Development, budgeting and execution of the Employer Branding and Internal Communications Strategy of the company.
- Collaboration with the management team regarding internal communications and enhancement of the processes.
- Implementation of internal communication strategy to enhance employee engagement and information flow.
- Creating content for Employer Branding campaigns for various communication channels such as career website, social media, job platforms, digital media and event presentations.
- Creating content for internal activities.
- Planning and execution of different internal events.
- Collaboration with the creative team for the design and execution of Employer Branding campaigns.
- Managing relationships with media.
Head of Communications
Communication Agency ALTER COLLECTIVE Ltd
07.2015 - 12.2021
- Development, budgeting and execution of local and international communication strategies for various clients, mostly in the IT area;
- Planning, budgeting and executing marketing strategies and advertising campaigns (digital marketing, content marketing, radio, television, press, outdoor, BTL);
- Responsible for co-branded digital campaigns with different vendors;
- Event management (planning and execution);
- Working with a team of graphic designers;
- Media Relations;
- Media planning and buying;
- Internal communications;
- CSR activities.
Marketing Specialist
AVV Advertising Ltd
Sofia, Sofia-Capital
04.2014 - 07.2016
- Development and execution of advertising campaigns for various brands;
- Specialized in digital marketing and OOH.
Communication Manager
EDNO Magazine
Sofia, Sofia-Capital
10.2011 - 04.2014
- Assigned the responsibilities of developing and executing marketing and communication strategies of four annual, international festivals: Sofia Design Week, Sofia Dance Week, Sofia Architecture Week and Sofia Contemporary.
- Planning and execution of marketing and communication campaigns for all of the festivals.
- Building partnerships with national media (digital, radio, TV, magazines, newspapers).
- Collaboration with the graphic design teams for developing visual identities and marketing materials for the festivals.
- Planning and execution of special events such as press conferences, briefings etc.
- Content creation for festivals' websites and PR materials for the media.
Education
Public Relations
New Bulgarian University
SofiaSkills
Strategic marketing
Brand Management
Crisis management
Public relations management
Digital Marketing
Media campaign management
Internal Communications
Event Management
Interests
Tennis
Timeline
Employer Brand Development Manager
Fantastico Group Ltd
10.2025 - 06.2026
Brand Manager
Insurance company ZK LEV INS AD
07.2023 - 10.2025
Employer Branding and Internal Communications Manager
myPOS
11.2021 - 03.2023
Co-founder and Head of Strategic Communications
Communication Agency Outmark Ltd
12.2018 - 06.2023
Head of Communications
Communication Agency ALTER COLLECTIVE Ltd
07.2015 - 12.2021
Marketing Specialist
AVV Advertising Ltd
04.2014 - 07.2016
Communication Manager
EDNO Magazine
10.2011 - 04.2014
Public Relations
New Bulgarian University
Links
LinkedIn