RAYNA KOSTADINOVA-NIKOLOVA
SOFIA,BULGARIA
Summary
Accomplished Buyer skilled in product selection according to customer trends. Purpose-driven in negotiations, builds positive supplier relationships to achieve low prices and maximise profit. Collaborates well with wider teams. Expert in maintaining in-depth knowledge of product trends and current market pricing.
Overview
21
21
years of professional experience
7
7
years of post-secondary education
Work History
Wine Buyer
Kaufland
SOFIA, Bulgaria
04.2017 - 08.2023
- Contributed to annual budget-building.
- Monthly and weekly report for turnover and profit.
- Maintained regular contact with suppliers, providing updates on sales chain developments to guarantee excellent relationships and generate repeat business opportunities.
- Liaised between suppliers and Kaufland's customers for accomplishing purchases and releasing new products.
- Compiled supplier performance data for qualification and contract renewals.
- Successfully negotiated 26 contracts with suppliers for 2023, increasing yearly turnover.
- Contacted suppliers to resolve price, quality and delivery issues.
- Following market trends, competitor strategies and wine innovations.
- Built and managed supplier contact and maintained lasting relationships.
- Selection of items for weekly leaflet based on assortment, turnover and profit.
Wine Group Brand Manager
VP Brands International
SOFIA, Bulgaria
01.2012 - 03.2017
- Making and control of wine portfolio for 2 wineries.
- Preparation of wine strategy.
- Design and redesign of products.
- Preparation and control in the year of marketing budget.
- Creating of a brand plan for each brand.
- Business plan for development of wineries.
- Participation in the shooting of TV commercials.
- Close working with manufacturing and warehousing.
- Work with agencies.
- Organization and participation in wine fairs at home and abroad.
- Training of sales staff.
- Monitoring and market analysis.
- Implementation of 3 new website.
- Developed powerful marketing campaigns to achieve key objectives.
- Planned and delivered launch activities to engage target consumers.
Trade Manager
CASAVINO Wine Distribution
SOFIA, Bulgaria
08.2008 - 07.2012
- Making a marketing plan to develop the brand CASAVINO.
- Organizing activities in 8 shops of CASAVINO.
- Direct management of staff.
- Preparation of budget of stores and annual calendar of activities in stores and other activities.
- Organization of tastings in stores, restaurants and during wine fairs.
- Negotiations with landlords - hire shops, repair and equipping of shops, negotiating and renegotiating the rent.
- Planograms and layouts in stores.
- Budgeting of the Department of direct sales to special clients - sales plan and bonus system.
- Organization of trainings to improve business skills and wine culture of the staff.
- Work with suppliers - ideas for improving sales of their items, organizing joint events, proposals to update their portfolio.
- Monitoring payments to counterparties, signing on-line payments
- Signing all documents related to the company activities, being a procurator of "Wine distribution" LTD
- Analysis of market and competitive chains.
- Work with PR agency, appearances in life TV shows.
Manager Direct Sales
Bibendum Ltd
SOFIA, Bulgaria
04.2007 - 08.2008
- Management of corporate and special customers - correspondence, preparation of individual offers.
- Organizing deliveries to customers.
- Development of corporate procurement - wines with individual labels.
- Maintain corporate website - updating of information, preparation of newsletters, updating of products.
- Conduct tastings and wine dinners in Sofia and the country.
- Conducted market research to identify key customer segments and target audiences.
- Created engaging marketing materials, driving campaign and brand awareness.
- Monitored market trends to remain ahead of competitors, consistently meeting client demands.
Sales Manager Assistant
Bibendum Ltd
SOFIA, Bulgaria
04.2004 - 04.2007
- Organizing activities of sales representatives in Sofia and the country.
- Analysis of expenses, sales On Trade and Off Trade.
- Organization of trainings, teambuilding and company meetings.
- Organizing deliveries to customers.
- Organization of trips abroad to visit suppliers.
- Keeping up a correspondence with suppliers in Bulgaria and abroad.
- Managed and motivated the sale team over the years.
- Maximised sales by training staff to use consistent and current sales methodologies.
Brand Manager
Evrimeks Group Ltd
SOFIA, Bulgaria
12.2002 - 03.2004
- Development, coordination and direct monitoring of the implementation of the sales plan of customers.
- Analysis of cost optimization lay out, control of supplies.
- Planning marketing activities to increase sales and controlling their execution.
- Maintaining optimum stock of product, preparation of orders to suppliers.
- Monitoring and analysis of the market, a proposal for export to external markets, promotion of new products.
- Keeping up a correspondence with suppliers in Bulgaria and abroad.
- Developed and implemented favourable pricing strategies, balancing firm objectives with consumer trends.
- Accurately forecasted sales by analysing market and customer data.
Education
Bachelor - Social activities
Sofia University „St. Kliment Ohridski"
Bulgaria 10.1998 - 05.2002
English and Literature
High school "Vasil Levski", Jambol
Bulgaria 09.1994 - 05.1998
Skills
- Dependable and Responsible
- Honest and sociable
- Team player
- Problem-Solving
- Positive supplier relations
- Good in negotiation
PERSONAL SKILLS
SOCIAL SKILLS
- Coordination and administration of people, projects and budgets
- Competitor analysis
- Teambuilding
- MS OFFICE, ERP, SRM, ONLINE STORE, NIELSEN, IWSR, SAP, DWH
ORGANISATIONAL SKILLS
TECHNICAL SKILLS
Interests
Yoga, sports, traveling, organizing trips for friends and family, reading, theater, cinema.
Languages
English
Advanced
Russian
Intermediate
Timeline
Wine Buyer
Kaufland
04.2017 - 08.2023
Wine Group Brand Manager
VP Brands International
01.2012 - 03.2017
Trade Manager
CASAVINO Wine Distribution
08.2008 - 07.2012
Manager Direct Sales
Bibendum Ltd
04.2007 - 08.2008
Sales Manager Assistant
Bibendum Ltd
04.2004 - 04.2007
Brand Manager
Evrimeks Group Ltd
12.2002 - 03.2004
Bachelor - Social activities
Sofia University „St. Kliment Ohridski"
10.1998 - 05.2002
English and Literature
High school "Vasil Levski", Jambol
09.1994 - 05.1998
Similar Profiles
Vedant ParasharVedant Parashar
Verkäufer at KauflandVerkäufer at Kaufland
Oleksandra IvaniukOleksandra Ivaniuk
Administrative Assistant at KauflandAdministrative Assistant at Kaufland
Olya ZhelevaOlya Zheleva
Video Content Producer at KauflandVideo Content Producer at Kaufland