As a Marketing Executive for LinkedIn at Concentrix, I have brought years of expertise in sales and digital marketing, leveraging tools like Sales Navigator and Salesforce CRM to manage sales motions, engage prospects, and transition qualified leads to onboarding teams. My role involves adhering to sales service-level agreements (SLAs) and pipeline management to ensure seamless customer experiences across multiple outreach channels, including phone, email, and social media. Prior roles in the Banking sector, including as a Senior Business Development Executive in the FinTech industry, have honed my ability to identify opportunities and contribute to revenue growth. Certified in LinkedIn Marketing Solutions, I am passionate about empowering businesses with targeted advertising strategies and innovative solutions that drive measurable results.
Hi, I’m
RAPHAEL DELLA ROCCA
Sales Solution/Marketing Executive/Fin-Tech & Financial Markets Expert
Haskovo,Bulgaria
Summary
Overview
30
years of professional experience
1
Certification
Work History
Concentrix
Sales Solutions/Marketing Executive for LinkedIn
10.2023 - Current
Job overview
- Management of sales motions with regular customer contact across all stages of the sales funnel via phone, email, video and social media outreach. Ability to identify relevant alternative points of contact as appropriate to outreach strategy through tools such as Sales Navigator as well as all forms of desk targets.
- Adherence to all response-time SLA’s as well as use of mandatory sales cadences always.
- Actively manage sales pipeline with a focus on moving all prospects through the sales funnel.
- Document all relevant prospects and customer interactions on CRM (Salesforce).
- Transition qualified leads from pipeline to onboarding team to further the customer journey and buying process. Review and report daily, monthly and quarterly metrics to help achieve sales goals.
- Advertising Specialist, Digital Marketing: Full remote/ Home office
SquaredFinancial Limited
Senior Business Development Manager - EMEA
03.2023 - 07.2023
Job overview
- Responsible for building business in online forex market through gaining new customers, Affiliates and IB’s through social media/LinkedIn/other.
- Meeting potential Partners re-assuring them of the company product and offers plus closing deals.
- Meet sales targets.
- Establishing and maintaining business relationships with all clients for their retention and prospects.
- Providing management with feedback on monthly basis.
- Identifying and networking with prospective clients, generating business for existing accounts and achieving profitability and increased sales growth.
- Analyzing marketing trends and tracking competitors, activities and providing valuable inputs for fine tuning operation & marketing strategies.
FinPros-FinQuotes Limited
Regional Business Development Manager EMEA
07.2022 - 02.2023
Job overview
- Responsible for building business in online forex market through gaining new customers and accounts through social media/LinkedIn/other.
- Meeting clients reassured them of the company product.
- Meet sales targets.
- Establishing and maintaining business relationships with all clients for their retention and prospects.
- Providing management with market feedback.
- Identifying and networking with prospective clients, generating business for existing accounts and achieving profitability and increased sales growth.
- Analyzing marketing trends and tracking competitors, activities and providing valuable input for fine tuning operation & marketing strategies.
IronFX Global Ltd
Senior Client Account Manager/Global Retention
01.2021 - 06.2022
Job overview
- Building and maintaining excellent communications with new and current clients.
- Ensuring qualifying and understand the client’s needs, providing the Company’s products and services.
- Train new clients or beginners to use the MT4 platform with 1on1 sessions.
- Regular phone calls to top VIP clients and new clients with updates on the financial markets.
- Responding to client’s queries, technical problems together with trading issues related issues
- Knowledge of MT4 Manager, technical indicators, providing trading sessions to clients in return for an investment, and building a long-lasting professional relationship with them.
- Daily regular business emails providing TRADING charts, trading ideas, my own analysis and possible scenarios, plus fundamental news introduction and how to use the strategy.
- Informing clients of the risks involved in trading CFD, explaining how to follow a proper Risk management, and providing trainings. Follow ups, pitching through the Company’s Trading tools for upselling purposes.
BDSwiss Holding PLC
Senior VIP Account Manager/ Global Retention
11.2018 - 12.2020
Job overview
- Building and maintaining excellent communications with new and current clients.
- Ensure to qualify and understand the client’s needs, providing the Company’s products and services.
- Train new clients or beginners to use the MT4 platform with 1on1 sessions.
- Regular phone calls to top VIP clients and new clients with updates on the financial markets.
- Responding to clients’ queries, technical problems together with trading issues related to issues
- Knowledge of MT4 Manager, technical indicators, providing trading sessions to clients in return for an investment, and building a long-lasting professional relationship with them.
- Daily regular business emails providing TRADING charts, trading ideas, my own analysis and possible scenarios, plus fundamental news introduction and how to use the strategy.
- Informing clients of the risks involved in trading CFD, explaining how to follow a proper Risk management, and providing trainings.
- Following up clients on a regular basis, a phone call for any updates or any feedback from clients, account upgrades, upselling with our few trading tools, Auto chartist and MT4 Auto chartist plugin.
- Inviting clients to join our special LIVE webinars during major events such as NFP, Interest rate decisions from Central Banks
- I use third party related financial sites to keep up to date with the market news and updates
VPR Safe Financial Group Ltd
Client Specialist Officer
05.2018 - 09.2018
Job overview
- Build and maintain relationships with new and existing clients
- Ensure the timely and successful delivery of our solutions according to customer needs
- Provide customers with product and service information
- Promoting the company's products and services in an effective manner
- Assisting clients with queries
- Achieving objectives set by the company
- Responded to customer requests via telephone and email.
HSBC Bank
Market Analyst Of Business And Development Management
04.1996 - 05.2016
Job overview
- Selected investments based on quantitative analysis of stock performance, detailed analysis data.
- Organized financial analysis, market research and due diligence filing materials for potential investors.
- Used investment instruments in complex option hedging strategies and trading scenarios, including fixed income
- Develop and maintain knowledge of the company's new and existing products to provide the best services to new and existing clients.
- Contact new/existing clients regularly to keep/build long-lasting relations and ensure high levels of satisfaction among clients.
- Presentation and introduction on a selection of Wealth Management Plans.
- Determined customer needs by asking relevant questions and listening actively to the responses according to the Compliance regulations required by Law.
- Outbound calls to potential investors, promoting the Company's services and offers
- Led monthly meetings with directors to analyze spending and provide financial recommendations, meeting regularly with Investors to discuss potential opportunity in the financial market with mid to long term plans.
- Trading Dept, Risk dept and Wealth Management.
- Different roles over the years, as Junior Market Analyst, Wealth management specialist and also Senior investment consultant.
Education
Kingston University London, Kingston Hill CampusEngland, United Kingdom
BSc Bachelor of Science (Hons) from Financial Economics: Finance
01-1993
University Overview
Westminster Kingsway College, Victoria CentreEngland, United Kingdom
GCSE and A levels from Secondary Education
01-1985
University Overview
Skills
- Excellent interpersonal skills
- Strong problem-solving capabilities
- Expert in financial markets
- Expert in Digital Marketing
- Multilingual in English and Italian
- Basic German/conversional
- Strong Communication skills
- Account Management specialist
- Exceptionally organized
- LinkedIn Campaigns Manager
- Advertising Expert
- Target Focused
Accomplishments
Accomplishments
- Consistently commended by upper management for spearheading and leading effective marketing campaigns.
Certification
- CM - Certified Manager Certification
ADDITIONAL INFORMATION
ADDITIONAL INFORMATION
- Nationality: Italian and British
- Full European Driving License and EU passport
- Fluent in English, Italian with intermediate German and Spanish
Languages
Italian
Native or Bilingual
English
Full Professional
German
Limited Working
Timeline
Sales Solutions/Marketing Executive for LinkedIn
Concentrix
10.2023 - Current
Senior Business Development Manager - EMEA
SquaredFinancial Limited
03.2023 - 07.2023
Regional Business Development Manager EMEA
FinPros-FinQuotes Limited
07.2022 - 02.2023
Senior Client Account Manager/Global Retention
IronFX Global Ltd
01.2021 - 06.2022
Senior VIP Account Manager/ Global Retention
BDSwiss Holding PLC
11.2018 - 12.2020
Client Specialist Officer
VPR Safe Financial Group Ltd
05.2018 - 09.2018
Market Analyst Of Business And Development Management
HSBC Bank
04.1996 - 05.2016
Westminster Kingsway College, Victoria Centre
GCSE and A levels from Secondary Education
Kingston University London, Kingston Hill Campus
BSc Bachelor of Science (Hons) from Financial Economics: Finance