Rakan Rashed

Duties and responsibilities:

• SEO Strategy Development: Developed and executed Acronis' SEO strategy to enhance visibility in search engine results pages.
• Content Planing: Worked with content writers and product marketing managers to create new product and blog pages and optimizing old ones improving Acronis targeted keywords rankings.
• Technical SEO Support: Provided technical SEO guidance to ensure best practices were implemented across given projects.
• Global SEO Management: Took part in managing external SEO vendors for content creation, language optimization and localization, aligning global SEO strategy across all language versions.
• Leverage tools and analytics: Monitor website traffic and performance, identifying trends and implementing data-driven strategies.

Key Achievements:

• Increased organic search traffic and achieved all-time highs in top 3 rankings for my main project Acronis True Image.
• Improved blog section readability and added new elements and functionalities to achieve best user experience and engagement.
• Successfully led the PR migration process, ensuring seamless integration of SEO technical requirements.

Duties and Responsibilities:

• Regional Content Strategy Management: Developed and executed tailored content strategies for the Middle East, Africa, Asia, and LATAM regions, ensuring alignment with organizational goals.
• Cross-Departmental Coordination: Coordinated with different department and projects within the company and reported to senior management.
• Problem Solving and Strategic Decision Making: Identified and resolved project-related challenges with effective solutions that minimized risks and maximized outcomes.
• Technical SEO Implementation: Applied technical SEO best practices to optimize website performance.
• Competitor Analysis and Market Research: Identified emerging trends, untapped opportunities, and areas for improvement across regions through research and analysis.
  

Key Achievements:

• Established and refined work procedures to ensure seamless operations across projects while adhering to marketing and SEO campaign objectives and budget constraints.
• Positioned the Arabic locale as the number one performer in lead generation (1600 leads a month), surpassing other regions in both volume and quality of leads. Also Implemented strategies that significantly improved engagement and conversion rates for the other managed regions.
  
  

Duties and responsibilities:

• Search Engine Optimization (SEO) Specialist: Conducted in-depth research, analysis, and implementation of content strategies to maximize organic traffic and improve search engine rankings.
• User Experience (UX) and Conversion Optimization: Enhanced on-page user experience and streamlined conversion paths, boosting overall engagement and profitability.
• Financial Writer and Content Creator: Produced high-quality educational material on trading, market trends, and hot topics, catering to both novice and advanced audiences.
• Social Media Manager: Managed and grew social media accounts, effectively increasing the company's brand visibility, audience engagement, and reach across multiple platforms.

Key Achievements:

• Website Localization to Arabic: Successfully localized the company's website into Arabic, ensuring cultural and linguistic relevance for target audiences.
• Driving Conversion Excellence: Established the Arabic locale from the ground up, transforming it into the highest-converting locale by the end of tenure (1600 lead a month), setting a benchmark for other regions.

Duties and Responsibilities:

• Growing Organic Traffic: Implemented effective SEO strategies to drive sustainable growth in organic traffic.
• Audience Targeting: Identified and targeted the right audience across various traffic channels, enhancing user engagement and conversions.
• On-Page and Technical Optimization: Conducted on-page SEO improvements and applied technical SEO best practices to boost website performance and search engine rankings.
• UX Enhancements: Regularly updated the website to improve user experience, navigation, and overall functionality.
• Content Creation: Created high-quality, audience-specific content in both English and Arabic, catering to user interests and driving engagement.
• Competitor Analysis and Opportunity Research: Analyzed competitors to uncover market opportunities and devised strategies to gain a competitive advantage.
• PPC Management: Managed and monitored PPC campaigns to ensure optimal performance.
  

Key Achievements:

• From Zero to Hero: Ranked the website for high-value, industry-specific keywords, significantly increasing visibility from 100 keywords to 22,000 keywords driving qualified traffic and sales after only depending on PPC traffic for sales.
• Website Localization: Successfully localized the website into Arabic, enabling the company to convert Arabic-speaking audiences.
• Blog Section Creation: Established the blog section, producing regular content that attracted and retained users.

Duties and Responsibilities:

• Business Development: Managed and developed business opportunities with telecom carriers, established direct routes, and promoted international voice terminations using innovative approaches.
• Client and Vendor Relations: Built and maintained strong relationships with customers and vendors, handled daily interactions, and ensured seamless communication and satisfaction.
• Sales Execution: Conducted sales activities across various channels, adjusted presentations to client needs, and leveraged social media strategies to drive growth.
• Market Insights and Reporting: Provided regular updates on account activities, analyzed market trends, and made strategic recommendations to align sales efforts with business goals.
• Professional Development: Maintained industry expertise by attending workshops, networking, and participating in conferences to stay updated on trends and best practices.
• Payment Management: Monitored and followed up on partner payments to ensure timely and accurate processing.

Key Achievements:

• Developed partnership with PrimeTel, a main telecom operator in Cyprus.

• Helped with business development with Umniah, a main telecom operator in Jordan.

• Added a new target market and potential to the company portfolio.

• Refreshed and developed business with 40+ inactive partners of the company.

Duties and responsibilities:

• Independently researched and updated personal knowledge of all products

• Illustrating communication and problem -solving abilities

• Answering questions about products or the company

• Successfully provided legendary service through the use of integrity, product knowledge, and upbeat energy

• Handled day to day customer contact via chat and emails

• Resolved all customer issues towards full customer satisfaction focus

• Demonstrated strong marketing skills in advertising a diverse range of current promotions

• Recommended all new products, services, and all needed information about the instrument supported by the company

Achievements:

• Achieved a proven customer average satisfaction rate of 85+% • 100% complying rate with all QA standards and policies

Duties and responsibilities:

• Handled day to day customer contact via phones, faxes, and emails.

• Processed payments through the use of accounts payable, credit cards and western union.

• Customizing services to meet the different clients needs.

• Maintained professional customer relationship management.

• Achieved company's goals and objectives as a team member and as an individual.

• Entered and updated customer information in the CRM.

• Built a personal connection with each customer to maintain their loyalty to the company.

• Recommended all new products, services, and all needed information about the financial instrument supported by the company.

Duties and responsibilities:

• Targeting the right audiences across various platforms to maximize exposure and engagement.
• Managed client relationships, collaborated with external media vendors, and ensured timely delivery of campaigns aligned with client goals.
• Monitored, analyzed, and optimized media campaigns to improve performance, providing regular insights and reports to clients and senior management.

Duties and Responsibilities:

• Contacted potential and existing customers to promote products and services, utilizing scripted communications for consistency and effectiveness.
• Managed payments through accounts payable, credit cards, and Western Union to ensure seamless transactions.
• Provided customers with detailed information about new products, services, and financial instruments supported by the company.
  

Key Achievements:

• Top Sales Performer: Recognized as a top performer within the sales team, achieving the highest deal ratios during the assigned period ($85,000). Awarded "King of the week" multiple times for generating the highest sales volume among peers.
• Leadership Recognition: Replaced the team leader in his absence and travels, guiding the team toward success.
  
  

Duties and responsibilities:

• Performing and monitoring sales duties

• Building and retaining relationships with our clients

• Monitoring the business sales structure and improving the methods used.

• Keeping the agents motivated to close sales.

• setting weekly, monthly, and annual goals for the agents to work towards, and track these goals by meeting with agents on a regular basis

• Contributing in the marketing and advertising plans and strategies set for the office.

• Meet with clients who need specialized attention or who are experiencing a difficult situation. also assisting sales agents who need guidance with client meetings and communication.

Achievements

• Experienced different stages of work, and actively contributed to sales, marketing, advertising, and management for the business development.