PLAMENA DACHEVA
Gorna Oryahovitsa
Summary
A dedicated SEO Manager with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
7
7
years of professional experience
1
1
Certification
Work History
SEO Manager
Ogooga
09.2020 - Current
- Owned end‑to‑end SEO roadmap for multiple international sites (BG, IE, CA); aligned strategy with business goals and market specifics.
- Launched the Bulgarian market site and grew it to ~43K organic clicks/month by Year 2 through keyword clustering, content hubs, and systematic internal linking.
- Led algorithm‑update recovery across multiple properties; restored pre‑update traffic in ~4 months via technical fixes, content pruning, IA and internal‑linking updates.
- Ran monthly technical audits (indexation, crawl waste, Core Web Vitals, schema) and prioritized dev tickets; reduced performance blockers and improved template quality.
- Built SEO SOPs, editorial guidelines, and QA checklists adopted across teams; trained writers and junior SEOs to prevent recurring issues.
- Implemented weekly internal‑linking upkeep and orphan‑page cleanup; improved crawl depth to priority pages.
- Introduced AI‑assisted and lightweight automation workflows (Apps Script, basic Python) to speed keyword review and content QA, cutting feedback loops by >90%.
SEO Content Specialist
Georock Design Ltd
10.2018 - 10.2020
- Wrote and edited SEO‑optimized content in Bulgarian and English for cosmetic and medical niches; created blogs, product descriptions, and educational resources.
- Conducted research for certified professionals; optimized structure and keyword integration to meet SEO performance goals; used Yoast/Surfer for on‑page checks.
High‑Level English Content Writer
GoSuperb
03.2020 - 09.2020
- Produced high‑quality English content across formats (blogs, landing pages, web copy) with consistent tone, clarity, and adherence to briefs; applied on‑page SEO fundamentals to improve publish quality.
Education
M.A. - English Philology — British & Irish Studies
St. Cyril And St. Methodius University of Veliko Tarnovo
Veliko Tarnovo, 0401.2013
B.A. - English Philology (Translation & Interpretation)
St. Cyril And St. Methodius University of Veliko Tarnovo
Veliko Tarnovo, 0401.2012
Skills
- Search Engine Optimization
- Technical Audits
- Site Architecture
- Internal Linking
- Crawl Depth
- Core Web Vitals
- Indexation & Coverage
- Schema/Structured Data
- International SEO
- On-Page Optimization
- Topical Mapping
- Competitor & SERP Analysis
- KPI Definition & Reporting
- SEO QA & Governance
- Training & Onboarding
- SOPs
- Google Search Console
- Google Analytics 4
- Ahrefs
- Screaming Frog
- Google Keyword Planner
- PageSpeed Insights
- WordPress
- Google Apps Script
- Python (basic)
- AI Tools
- SEO reporting
- Backlink analysis
Accomplishments
- Market launch growth: ~43K organic clicks/month by Year 2 on a new BG site.
- Update recovery: Restored multi-site traffic to baseline in ~4 months after a major core update.
- Process & training: Company-wide SEO SOPs, onboarding, and QA materials that improved quality and reduced rework.
- Efficiency: Internal tooling and AI-assisted checks that shortened SEO-to-content feedback cycles by >90%.
Certification
- SEO Specialization — University of California, Davis (Coursera)
- Digital Marketing Strategy & Planning — Digital Marketing Institute (Coursera)
- Leading People & Teams — University of Michigan (Coursera)
- Digital Channel Planning & E‑Commerce Strategy — DMI (Coursera)
- Generative AI for Keyword Research — Coursera Instructor Network
- Human Factors in AI — Duke University
- Doing More with Google Sheets — Google Cloud
Languages
Bulgarian
Native or Bilingual
English
Native or Bilingual
Timeline
SEO Manager
Ogooga
09.2020 - Current
High‑Level English Content Writer
GoSuperb
03.2020 - 09.2020
SEO Content Specialist
Georock Design Ltd
10.2018 - 10.2020
M.A. - English Philology — British & Irish Studies
St. Cyril And St. Methodius University of Veliko Tarnovo
B.A. - English Philology (Translation & Interpretation)
St. Cyril And St. Methodius University of Veliko Tarnovo
Personal Information
- Nationality: Bulgarian
- Work Permit: Eligible to work across EU
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