Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Petya Karaboycheva

Marketing Manager
Varna, Sofia,Bulgaria
Petya Karaboycheva

Summary

I’ve had the privilege of working with renowned companies in Bulgaria, as well as international clients on a freelance basis. My experience includes setting up and managing marketing departments, crafting personalized marketing strategies, and leading creative teams to success.

I believe in a hands-on approach, treating each project with the care and creativity it deserves. My goal is to help businesses not just meet their marketing objectives, but to exceed them by delivering innovative and effective solutions.

Overview

10
years of professional experience

Work History

Own Business
Bulgaria, Varna

Marketing Manager
12.2019 - Current

Job overview

Building a marketing strategy from scratch. Creating a digital presence, unique content, and low-budget ads with optimal results. Attracting customers and establishing a unique presence on social media. Achieving first place on Google Place, daily reviews, event organization, and more.

Creation of content for websites, social media, and online stores. Product photography, informational texts, and international advertising.

Education

New Bulgarian University
Sifia

Master’s Degree from Marketing And Management
10.2012

University Overview

Varna University of Management
Varna

Bachelor from Marketing And Management of Hospitality And Touris
06.2010

University Overview

Skills

Digital Marketing Specialist Content Creator Social Media Strategist

With over a decade of experience in the marketing industry, I specialize in creating impactful digital strategies that drive engagement, increase brand awareness, and generate measurable results My expertise spans across a wide range of digital marketing disciplines, including content creation, social media management, graphic design, and paid advertising

Key Strengths:

Digital Marketing: Proficient in developing and executing comprehensive digital marketing strategies tailored to specific business goals I excel in leveraging multiple channels, including SEO, SEM, email marketing, and social media to maximize ROI

Content Creation: Passionate about creating unique, engaging, and high-quality content that resonates with target audiences My background in graphic design and copywriting allows me to craft visually appealing and persuasive marketing materials

Social Media Strategy: Experienced in managing social media accounts for both established brands and startups I focus on building strong online communities, fostering engagement, and driving brand loyalty through innovative campaigns

Brand Development: Skilled in developing brand identities and messaging that differentiate businesses in competitive markets I bring a creative and innovative approach to every project, ensuring each brand I work with stands out

Analytics & Optimization: Data-driven and results-oriented, I continuously monitor and analyze campaign performance to identify areas of improvement and optimize strategies for better outcomes

Timeline

Marketing Manager
Own Business
12.2019 - Current
New Bulgarian University
Master’s Degree from Marketing And Management
Varna University of Management
Bachelor from Marketing And Management of Hospitality And Touris
Petya KaraboychevaMarketing Manager