Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Personal Information
Hobbies
Timeline
Generic
Pavleta Cakleva

Pavleta Cakleva

Sofia

Summary

Results-driven Senior Product Manager with over 10 years of experience in FinTech, Telco, and Insurance industries. Passionate about driving innovation and delivering customer-centric products. Expertise in Digital Wallets, Payments and Risk Management. Adept at leading cross-functional teams, streamlining processes, and ensuring timely and successful product launches. Proven ability to translate complex business needs into actionable initiatives.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Senior Product Manager

Kuady
06.2024 - Current
  • Lead digital wallet expansion in LATAM market, ensuring compliance with regional regulations in 9 countries
  • Contribute to product strategy and roadmap suggesting market relevant initiatives
  • Responsible for the implementation and post implementation support of payment flows from both mobile app and backend functionality perspective
  • Closely monitor user experience to pinpoint customer issues with mobile app usability
  • Drive performance improvements through conversion rate analysis and optimizing payment flows
  • Collaborate with internal teams and external partners to add more payment methods increasing customer satisfaction
  • Define KPIs to measure product performance and align with business objectives
  • Participate in PROD tests and customer interviews to understand better customer satisfaction

Senior Product Manager

Paysafe
07.2020 - 06.2024
  • Take leading role in the launch of Paysafe Embedded Wallet in multiple markets.
  • Contribute to product roadmap planning sessions by suggesting initiatives due Regulations/partners requirement/other system dependencies or other business stakeholders.
  • Collaborate with internal stakeholders in addressing and prioritizing incoming product initiatives - both product and new merchant related
  • Communicate transparently product roadmap and delivery status to internal and external stakeholders
  • Lead end-to-end analysis and integration of new payment options in US and EU markets - both card and bank processing requiring new functionalities in internal systems to support necessary operation flows.
  • Participate in meetings with merchants and prospect to advise on product capabilities
  • Collaborate with cross-functional teams and stakeholders to ensure seamless merchant product launch.
  • Define KPIs to track performance and success of Embedded wallet usage.
  • Create comprehensive product documentation and training materials for internal and external stakeholders

Product Manager

Paysafe
01.2017 - 06.2020
  • Support Paysafe Finance and Reconciliation department, gaining in-depth knowledge of financial operations and accounting in the FinTech area.
  • Lead Banking Integration team covering partners across EU, UK, and US markets.
  • Manage Finance & Banking area roadmap to support both automated banking and reconciliation flows
  • Oversea regulatory compliance and banking partners system upgrades and new features.
  • Monitor market trends and upcoming regulatory changes that may impact the integrations
  • Collaborated with stakeholders to ensure seamless financial workflows and regulatory adherence.

Project Manager & Process Improvement Consultant

CSC Bulgaria (DXC Technology)
01.2011 - 12.2016
  • Consultant in Process Improvement Program in Insurance and Financial Services
  • Asses, document and optimized processes ensuring compliance with insurance regulatory requirements
  • Lead process transformation projects in the Testing domain
  • Provide stakeholder management and reporting, tracking key metrics for process improvements

IT Project Manager

VIVACOM
03.2008 - 02.2011
  • Led the development of VIVACOM Front-End Sales System with seamless IT ecosystem integration
  • Successfully deployed a Credit Check System to enhance risk assessment processes
  • Managed software development projects and integration of new platforms

Education

Master of Business Administration (MBA) -

Sofia University "Kliment Ohridski"
01.2009

Bachelor of Telecommunications - Specialization in Radio Planning

Technical University
Sofia
01.2006

Skills

  • Product Management & Strategy
  • Payments & Digital Wallets
  • Stakeholder Management & Communication
  • Customer-Centric design
  • Root Cause Analysis
  • Conversion rate optimization
  • API integrations
  • Problem-solving
  • Teamwork and collaboration
  • Adaptability and flexibility

Certification

  • ICAgile Product Management Certificate, 2023-06-01
  • PMP Certification, 2017-05-01
  • Certified Scrum Product Owner, 2017-01-01
  • ISTQB Certified Tester, 2012-03-01

Accomplishments

  • In depth knowledge of Fintech area and Payments processing
  • Delivered an Automated Reconciliation Flow covering Bank, APM and Cards
  • Led integration of Banking partners & 3rd party systems within from all markets - USA, UK, EU.
  • Launched and supported new products launched - Embedded Wallet Product and new Digital Wallet for Latam market

Languages

English
Proficient
C2
French
Beginner
A1
Spanish
Beginner
A1

Personal Information

  • Date of birth: 1983-05-16
  • Nationality: Bulgarian
  • Linkedin Profile - https://www.linkedin.com/in/pavleta-cakleva

Hobbies

  • Astrology
  • Art
  • Mountain hiking
  • Photography

Timeline

Senior Product Manager

Kuady
06.2024 - Current

Senior Product Manager

Paysafe
07.2020 - 06.2024

Product Manager

Paysafe
01.2017 - 06.2020

Project Manager & Process Improvement Consultant

CSC Bulgaria (DXC Technology)
01.2011 - 12.2016

IT Project Manager

VIVACOM
03.2008 - 02.2011

Bachelor of Telecommunications - Specialization in Radio Planning

Technical University

Master of Business Administration (MBA) -

Sofia University "Kliment Ohridski"

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Pavleta Cakleva