Ognyan Bekyarov
Marketing And Communications Strategist
Sofia
Summary
Professional marketing strategist with solid track record in driving impactful campaigns and elevating brand presence. Strong emphasis on team collaboration, adaptability, and delivering measurable results. Skilled in digital marketing, market analysis, and strategic planning. Known for reliability and effective communication in fast-paced environments.
Overview
21
21
years of professional experience
2
2
Languages
Work History
Strategic Marketing Manager
MEmotion
2024.02 - 2025.01
- Developed and executed strategic marketing initiatives to enhance brand positioning and market penetration
- Established a consistent brand identity across all platforms, creating a cohesive message that resonated with target audiences.
- Developed successful marketing strategies for product launches, resulting in higher sales and customer satisfaction.
- Streamlined internal communication processes, enhancing collaboration among departments and improving overall efficiency.
- Implemented social media strategies that fostered greater engagement with followers, resulting in increased brand loyalty and advocacy.
Head of Marketing Strategy
NEXT BASKET
2023.04 - 2023.11
- Led the development and implementation of comprehensive marketing strategies aimed at business growth and customer acquisition
- Managed marketing campaigns focused on content marketing, SEM, and brand awareness to strengthen market presence
- Conducted in-depth market analysis to identify opportunities for demand generation and product positioning
Head of Marketing
SoCyber
2022.06 - 2022.11
- Directed marketing efforts across B2B channels, increasing lead generation and market share through innovative digital strategies
- Implemented integrated marketing campaigns combining email, social media, and SEM strategies to drive business results
- Strengthened brand visibility through targeted communication plans and strategic partnerships
Managing Partner
Remark Consulting
2012.01 - 2022.07
- Established and led the strategic direction of the consultancy, managing a wide portfolio of clients across various industries
- Directed business development initiatives, fostering key strategic partnerships and expanding client base
- Oversaw financial management, workflow optimisation, and strategic planning to drive business growth and profitability
- Drove innovation initiatives that resulted in unique service offerings for clients while differentiating our firm from competitors in the industry.
- Negotiated high-value contracts with clients, securing profitable partnerships for the company.
- Mentored junior staff members, resulting in a more cohesive team and increased overall performance.
Lecturer
M3 College
2015.03 - 2017.06
- Delivered lectures on marketing and business strategy, sharing practical insights and fostering knowledge development
- Created and designed quizzes, tests and projects to assess student knowledge.
- Mentored and advised students to explore career pathways based and amplify knowledge, skills and strengths.
Client Service Director
Bright & Right
2011.01 - 2011.12
- Served as the key liaison between clients and internal teams, contributing to the overall marketing strategy and account management
- Built and maintained strong client relationships, ensuring the delivery of high-quality, results-driven marketing campaigns
Strategic Planner
Havas
2008.02 - 2009.10
- Developed and implemented marketing strategies that aligned with client objectives and market conditions
- Conducted competitive market analysis and provided strategic insights to guide branding and communication efforts
Account Manager/ Group Account Manager/ Account Director
DDB Sofia
2003.11 - 2008.02
- Led account teams in managing client relationships and delivering marketing campaigns aligned with business goals
- Provided strategic marketing consultancy, contributing to client marketing strategies and brand positioning efforts
Education
Bachelor of Science - Mass Media and Communication
2002-10
Skills
Marketing Campaigns & Strategy
Content Marketing
Brand Strategy & Management
Digital Marketing & Demand Generation
B2C and B2B Marketing & Digital Strategy
Strategic Communications & Partnerships
Project Management & Analytical Skills
Creative Strategy
Market Research and Analysis
Brand Management
Brand Positioning and Brand Development
Product Marketing
Social Media Marketing
Team Leadership
Social media strategy
Creative direction
Professional Development
M3 College, Lecturer, 03/01/15, 06/30/17, Delivered lectures on marketing and business strategy, sharing practical insights and fostering knowledge development.
Timeline
Strategic Marketing Manager - MEmotion
2024.02 - 2025.01
Head of Marketing Strategy - NEXT BASKET
2023.04 - 2023.11
Head of Marketing - SoCyber
2022.06 - 2022.11
Lecturer - M3 College
2015.03 - 2017.06
Managing Partner - Remark Consulting
2012.01 - 2022.07
Client Service Director - Bright & Right
2011.01 - 2011.12
Strategic Planner - Havas
2008.02 - 2009.10
Account Manager/ Group Account Manager/ Account Director - DDB Sofia
2003.11 - 2008.02
National And Kapodistrian University of Athens - Bachelor of Science, Mass Media and Communication