Summary

Overview

Work History

Education

Skills

Professional Development

Timeline

Ognyan Bekyarov

Marketing And Communications Strategist

Sofia

Summary

Professional marketing strategist with solid track record in driving impactful campaigns and elevating brand presence. Strong emphasis on team collaboration, adaptability, and delivering measurable results. Skilled in digital marketing, market analysis, and strategic planning. Known for reliability and effective communication in fast-paced environments.

Overview

21

21

years of professional experience

2

2

Languages

Work History

Strategic Marketing Manager

MEmotion

02.2024 - 01.2025

Developed and executed strategic marketing initiatives to enhance brand positioning and market penetration
Established a consistent brand identity across all platforms, creating a cohesive message that resonated with target audiences.
Developed successful marketing strategies for product launches, resulting in higher sales and customer satisfaction.
Streamlined internal communication processes, enhancing collaboration among departments and improving overall efficiency.
Implemented social media strategies that fostered greater engagement with followers, resulting in increased brand loyalty and advocacy.

Head of Marketing Strategy

NEXT BASKET

04.2023 - 11.2023

Led the development and implementation of comprehensive marketing strategies aimed at business growth and customer acquisition
Managed marketing campaigns focused on content marketing, SEM, and brand awareness to strengthen market presence
Conducted in-depth market analysis to identify opportunities for demand generation and product positioning

Head of Marketing

SoCyber

06.2022 - 11.2022

Directed marketing efforts across B2B channels, increasing lead generation and market share through innovative digital strategies
Implemented integrated marketing campaigns combining email, social media, and SEM strategies to drive business results
Strengthened brand visibility through targeted communication plans and strategic partnerships

Managing Partner

Remark Consulting

01.2012 - 07.2022

Established and led the strategic direction of the consultancy, managing a wide portfolio of clients across various industries
Directed business development initiatives, fostering key strategic partnerships and expanding client base
Oversaw financial management, workflow optimisation, and strategic planning to drive business growth and profitability
Drove innovation initiatives that resulted in unique service offerings for clients while differentiating our firm from competitors in the industry.
Negotiated high-value contracts with clients, securing profitable partnerships for the company.
Mentored junior staff members, resulting in a more cohesive team and increased overall performance.

Lecturer

M3 College

03.2015 - 06.2017

Delivered lectures on marketing and business strategy, sharing practical insights and fostering knowledge development
Created and designed quizzes, tests and projects to assess student knowledge.
Mentored and advised students to explore career pathways based and amplify knowledge, skills and strengths.

Client Service Director

Bright & Right

01.2011 - 12.2011

Served as the key liaison between clients and internal teams, contributing to the overall marketing strategy and account management
Built and maintained strong client relationships, ensuring the delivery of high-quality, results-driven marketing campaigns

Strategic Planner

Havas

02.2008 - 10.2009

Developed and implemented marketing strategies that aligned with client objectives and market conditions
Conducted competitive market analysis and provided strategic insights to guide branding and communication efforts

Account Manager/ Group Account Manager/ Account Director

DDB Sofia

11.2003 - 02.2008

Led account teams in managing client relationships and delivering marketing campaigns aligned with business goals
Provided strategic marketing consultancy, contributing to client marketing strategies and brand positioning efforts

Education

Bachelor of Science - Mass Media and Communication

National And Kapodistrian University of Athens, Athens, Greece

10-2002

Skills

Marketing Campaigns & Strategy

Professional Development

M3 College, Lecturer, 03/01/15, 06/30/17, Delivered lectures on marketing and business strategy, sharing practical insights and fostering knowledge development.

Timeline

Strategic Marketing Manager - MEmotion

02.2024 - 01.2025

Head of Marketing Strategy - NEXT BASKET

04.2023 - 11.2023

Head of Marketing - SoCyber

06.2022 - 11.2022

Lecturer - M3 College

03.2015 - 06.2017

Managing Partner - Remark Consulting

01.2012 - 07.2022

Client Service Director - Bright & Right

01.2011 - 12.2011

Strategic Planner - Havas

02.2008 - 10.2009

Account Manager/ Group Account Manager/ Account Director - DDB Sofia

11.2003 - 02.2008

National And Kapodistrian University of Athens - Bachelor of Science, Mass Media and Communication