Nikoleta Dimitrova Bancheva
Sofia,Bulgaria
Summary
Accomplished Marketing Leader with extensive experience in crafting and implementing country-level marketing strategies across diverse industries. Proven expertise in brand management, performance marketing, and integrated campaigns spanning digital, offline, and PR channels. Proficient in optimizing budgets through data-driven insights and elevating brand equity via impactful local initiatives. Recognized for exceptional cross-functional collaboration, stakeholder engagement, and aligning global marketing strategies with local market dynamics to drive customer growth and loyalty.
Overview
26
26
years of professional experience
12
12
years of post-secondary education
Work history
Marketing & Communication Manager
Scania Bulgaria EOOD
Sofia, Bulgaria
11.2018 - 09.2025
- Managed all company communications, ensuring brand integrity and message consistency.
- Developed integrated marketing communications strategy to enhance sales and brand perception.
- Executed communication plans to boost awareness of Scania brand and services.
- Oversaw annual marketing budget, monitoring revenue percentage and channel distribution.
- Collaborated with HR to position Scania as attractive employer.
- Established effective internal communication processes for wholesale and retail networks.
- Championed digital communication innovation and content strategy across online platforms.
- Promoted Scania's leadership in sustainable transport solutions through strategic stakeholder mapping.
Supply Chain and Logistic Manager
Scania Bulgaria EOOD
Sofia, Bulgaria
01.2007 - 11.2018
- Orchestrated quality and management of sales administration and logistics activities.
- Directed operations and budget planning for logistics department, enhancing operational efficacy.
- Monitored order, production, storage, and delivery processes for new vehicles.
- Established KPIs to track performance and drive improvements in logistics.
- Coordinated financial flow across all stages of sales.
- Oversaw cost management, inventory control, and distribution costs within logistics division.
- Implemented standard procedures and indicators to streamline logistics operations.
- Managed contractor activities, developing specifications and serving as organisational liaison.
PR & Marketing Communication
Scania Bulgaria EOOD
Sofia
01.2008 - 01.2008
- Company Overview: Automotive industry
- Supporting the business by maximizing brand development and sales through integrated marketing and communications.
- Managing the creation and execution of all communication campaigns;
- Managing relations with the external suppliers (advertising agencies, production companies);
Sales Administration and Logistic Manager
Cefin Bulgaria EOOD
Sofia, Bulgaria
01.2001 - 01.2007
- Managed quality and operations of sales administration activities.
- Oversaw ordering, production, and delivery processes for new vehicles.
- Facilitated communication regarding sales status, forecasts, and client issues.
- Allocated targets to sales administration team and evaluated performance metrics.
- Prepared weekly and monthly reports on sales, stock, and client portfolios.
- Coached new team members to enhance onboarding experience.
HR Consultant
Rubicon-21 EOOD
Sofia
01.2001 - 01.2001
- Company Overview: Recruitment Agency
- Responsible for selection and hiring applicant for Bulgaria and abroad
Public Relations and Translations (part-time)
New Bulgarian University, School of Management - Open University, OUBS, UK
Sofia, Sofia-Capital
01.2000 - 01.2001
Education
Diploma for professional qualification - SEO & SEM
SoftUni Digital
Sofia, Sofia-Capital 01.2020 - 01.2022
Professional Diploma - Managing Development and Change, Managing Resources for the Market
The Open University UK-Distance Education; School of Management
Sofia, Sofia-Capital 01.2003 - 01.2004
Professional Certificate - The Effective Manager, Accounting for Managers, Managing Customers and Quality
The Open University UK-Distance Education; School of Management
Sofia, Sofia-Capital 01.2003 - 01.2003
Diploma Specialist Post University - Environmental Management and Renewable Resources
Mediterranean Agronomic Institute of Chania, Crete, Greece
Chania, Crete 01.1999 - 01.2000
Internship - Assistant Ecologist
Ministry of Environments and Waters, Sofia, Bulgaria
Sofia, Sofia-Capital 01.1998 - 01.1999
Diploma for professional qualification - Performance Marketing Expert
SoftUni Digital
Sofia, Sofia-Capital /2020 - /2022
Master of science - Ecology and Environmental protection
SU “St. Kliment Ohridski”, Faculty of Biology, Sofia, Bulgaria
Sofia, Sofia-Capital 09.1993 - 07.2000
Skills
- Strategic Planning & Execution
- Team Leadership & Coordination
- Project Management
- Intercultural & Stakeholder Communication
- Negotiation & Partnership Building
- Key Account & Customer Relationship Management
- Problem-Solving & Decision-Making
Personal skills and competences
Mother tongue: Bulgarian
Beginner
English Language
Proficient (C2)
Italian Language
Elementary
Publications
- Publications
- Ecological characteristics of Topolnitza River
- Journal Title
- Acta zoologica bulgarica ISSN 0324-0770 CODEN AZBUD7
- Source
- 2002, vol. 54, n3, pp. 83-108 [26 page(s) (article)]
Timeline
Diploma for professional qualification - SEO & SEM
SoftUni Digital
01.2020 - 01.2022
Marketing & Communication Manager
Scania Bulgaria EOOD
11.2018 - 09.2025
PR & Marketing Communication
Scania Bulgaria EOOD
01.2008 - 01.2008
Supply Chain and Logistic Manager
Scania Bulgaria EOOD
01.2007 - 11.2018
Professional Diploma - Managing Development and Change, Managing Resources for the Market
The Open University UK-Distance Education; School of Management
01.2003 - 01.2004
Professional Certificate - The Effective Manager, Accounting for Managers, Managing Customers and Quality
The Open University UK-Distance Education; School of Management
01.2003 - 01.2003
Sales Administration and Logistic Manager
Cefin Bulgaria EOOD
01.2001 - 01.2007
HR Consultant
Rubicon-21 EOOD
01.2001 - 01.2001
Public Relations and Translations (part-time)
New Bulgarian University, School of Management - Open University, OUBS, UK
01.2000 - 01.2001
Diploma Specialist Post University - Environmental Management and Renewable Resources
Mediterranean Agronomic Institute of Chania, Crete, Greece
01.1999 - 01.2000
Internship - Assistant Ecologist
Ministry of Environments and Waters, Sofia, Bulgaria
01.1998 - 01.1999
Master of science - Ecology and Environmental protection
SU “St. Kliment Ohridski”, Faculty of Biology, Sofia, Bulgaria
09.1993 - 07.2000
Diploma for professional qualification - Performance Marketing Expert
SoftUni Digital
/2020 - /2022
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