Nikol Vacheva
Digital Marketing Specialist
Sofia
Overview
6
6
years of professional experience
2
2
Languages
Work History
Digital Marketing Specialist
COCOSOLIS
2023.03 - Current
- Developing, implementing, and optimizing PPC campaigns.
- Monitoring and analyzing campaign performance metrics regularly.
- Collaborating with other marketing team members to ensure consistency across all campaigns.
- Generating creative analysis for better campaign performance.
- Analyzing different audiences and developing strategies to reach new ones.
- High-budget campaign management.
Digital Marketing Manager
Pulse Management
2022.05 - 2023.03
- Coordinated marketing activities for upcoming campaigns.
- Managing the social media accounts and creating a social media posting plan.
- Budgeting and the creation of advertising campaigns in Meta.
- Creates and develops an SEO optimization strategy.
- Leading a team of graphic designers, marketers, and copywriters.
Digital Marketing and Advertising Specialist
Pulse Management
2021.08 - 2022.04
- Collaborated with the influencer marketing team to create quality, brand-appropriate content.
- Participation in the creation of graphic content for social media and outdoor advertising.
- Coordinated printed material requirements for operational departments, promotions, special events, and private parties.
- Creation and editing of short videos for social media and external advertisers.
- Planning and strategy of email marketing.
Sales and Marketing Intern
Kaufland Bulgaria
2018.05 - 2018.08
- Collaborated with the sales team, contributing to a significant increase in revenue
- Managed customer expectations and helped navigate sales processes.
- Developed strong product knowledge, enabling effective communication of features and benefits to potential customers
Education
Bachelor of Economics - Economics of Trade
University of National And World Economy
Sofia, Bulgaria 2001.04 -
High School Diploma -
Vocational School of Economics And Management
Pazardzhik, Bulgaria 2001.04 -
Skills
Performance Marketing
Email Marketing
Meta Ads
KPI Analysis
SEO
Adobe Photoshop
Adobe Illustrator
Websites
Timeline
Digital Marketing Specialist
COCOSOLIS
2023.03 - Current
Digital Marketing Manager
Pulse Management
2022.05 - 2023.03
Digital Marketing and Advertising Specialist
Pulse Management
2021.08 - 2022.04
Sales and Marketing Intern
Kaufland Bulgaria
2018.05 - 2018.08
Bachelor of Economics - Economics of Trade
University of National And World Economy
2001.04 -
High School Diploma -
Vocational School of Economics And Management
2001.04 -