Overview
Work History
Education
Skills
Websites
Timeline
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Nikol Vacheva

Digital Marketing Specialist
Sofia

Overview

6
6
years of professional experience
2
2
Languages

Work History

Digital Marketing Specialist

COCOSOLIS
03.2023 - Current
  • Developing, implementing, and optimizing PPC campaigns.
  • Monitoring and analyzing campaign performance metrics regularly.
  • Collaborating with other marketing team members to ensure consistency across all campaigns.
  • Generating creative analysis for better campaign performance.
  • Analyzing different audiences and developing strategies to reach new ones.
  • High-budget campaign management.

Digital Marketing Manager

Pulse Management
05.2022 - 03.2023
  • Coordinated marketing activities for upcoming campaigns.
  • Managing the social media accounts and creating a social media posting plan.
  • Budgeting and the creation of advertising campaigns in Meta.
  • Creates and develops an SEO optimization strategy.
  • Leading a team of graphic designers, marketers, and copywriters.

Digital Marketing and Advertising Specialist

Pulse Management
08.2021 - 04.2022
  • Collaborated with the influencer marketing team to create quality, brand-appropriate content.
  • Participation in the creation of graphic content for social media and outdoor advertising.
  • Coordinated printed material requirements for operational departments, promotions, special events, and private parties.
  • Creation and editing of short videos for social media and external advertisers.
  • Planning and strategy of email marketing.

Sales and Marketing Intern

Kaufland Bulgaria
05.2018 - 08.2018
  • Collaborated with the sales team, contributing to a significant increase in revenue
  • Managed customer expectations and helped navigate sales processes.
  • Developed strong product knowledge, enabling effective communication of features and benefits to potential customers

Education

Bachelor of Economics - Economics of Trade

University of National And World Economy
Sofia, Bulgaria
04.2001 -

High School Diploma -

Vocational School of Economics And Management
Pazardzhik, Bulgaria
04.2001 -

Skills

Performance Marketing

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Websites

Timeline

Digital Marketing Specialist

COCOSOLIS
03.2023 - Current

Digital Marketing Manager

Pulse Management
05.2022 - 03.2023

Digital Marketing and Advertising Specialist

Pulse Management
08.2021 - 04.2022

Sales and Marketing Intern

Kaufland Bulgaria
05.2018 - 08.2018

Bachelor of Economics - Economics of Trade

University of National And World Economy
04.2001 -

High School Diploma -

Vocational School of Economics And Management
04.2001 -

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Nikol VachevaDigital Marketing Specialist