Nataliya Nesheva

• Manage credit card product within one of Bulgaria's largest banks, focusing on product development and enhancements in PB Personal finance division.
• Collaborate with cross-functional teams to optimize product features and drive user engagement.
• Fostered collaboration with Marketing, IT, and Compliance departments to ensure alignment on product initiatives.
• Managed a high-performing team of card experts, promoting innovation and efficiency.
• Continuously monitored competitor activities in order to stay ahead of current trends.
• Identify new growth opportunities while maintaining high levels of customer satisfaction.
• Participate in different projects related to migration of processes and systems.

• Led the development and improvement of credit card products, focusing on segmentation, direct marketing communication, and performance metrics.
• Fostered collaboration with Marketing, IT, and Risk departments to ensure alignment on product initiatives.
• Monitored industry trends, adapting product strategies to maintain a competitive edge in the market.
• Managed a high-performing team of card experts, promoting innovation and efficiency.
• Successfully launched a new credit card product in 2021, enhancing the user experience across existing offerings through Agile project methodologies.
• Successfully launched new card segmentation and communication strategy
• Maintained positive vendor relations to build strong partnerships.

• Drove sales and efficiency KPIs across CEE region entities, focusing on consumer lending.
• Facilitated working groups with local teams to identify improvement areas and implement corrective actions, enhancing overall performance.
• Managed cross-border collaboration across Bulgaria, Hungary, Czech Republic, Slovakia, and Romania.

• Established key partnerships to support long-term strategic goals and market expansion.
• Collaborated with various stakeholders to align market strategies and improve customer outreach.

• Led a team of over 30 professionals, focusing on achieving departmental business goals and regional performance metrics.
• Collaborated with various departments, including Marketing and IT, to implement new projects and sales techniques.

• Oversaw customer service and portfolio development through B2C Remote Sales, optimizing processes for enhanced productivity.
• Managed a team of 25, focusing on training and developing commercial capabilities.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Built relationships with customers and community to establish long-term business growth.

Ensured the achievement of branch business goals while maintaining compliance with company policies.

• Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
• Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
• Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.

Provided expert advice on credit products, contributing significantly to customer satisfaction and loyalty.