Milena Toneva

Taking part in a different teams over the years I have designed all the wines of the company – from the taste of the wine to the brand names and packaging design. By practicing this job, I have deepened in the process of production and building the style and the image of our wines.
Planned, implemented and tracked sales and marketing strategies to promote brand products.

• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
• Prepared and administered annual budget.
• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
• Motivated team members to continuous improvement in promoting and selling target products.
• Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
• Consulted with product development teams to enhance products based on customer interest data.
• Developed innovative marketing campaigns based on key objectives.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Organized and delivered training sessions for new product content and technological advancements.

The work I performed included entirely both product management and building of the brand strategy of the product.

SiS Industries is one of the biggest companies in Bulgaria, producing wine and spirits. I have been creating and managing one of the most successful wine brands in Bulgaria for over 12 years, such as CYCLE, Le Photographe, Minkov Brothers, ETHNO e.c. (www.minkovbrothers.bg, www.ethnowine.bg )

• Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
• Managed, prepared and manipulated extensive databases.
• Recruited and scheduled research participants.
• Verified accuracy and validity of data entered in databases to correct errors.
• Completed research, compiled data and assisted in timely reporting.
• Prepared tables, graphs and fact sheets to summarize research results.
• Assisted with preparing project-related reports, presentations and manuscripts.
• Participated in team-building activities to enhance working relationships.
• Improved operations through consistent hard work and dedication.

• Control activity on 50% of the goods of plant origin that entered and left Bulgaria from port of Varna.
• Control of large ships and warehouses for storage of import and export goods.
  I processed statistical data on movement of goods in country and .
• Analyzing and reporting quality of goods after import or before export.
• Delivered services to customer locations within specific timeframes.
• Improved operations through consistent hard work and dedication.
• Exceeded goals through 100 %effective task prioritization and great work ethic.
• Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
• Developed team communications and information for meetings.
• Led projects and analyzed data to identify opportunities for improvement.
• Collaborated with team members to achieve target results.