Maya Petrova
Sofia
Summary
Results-driven digital marketing specialist with a proven track record in proposal writing and bid management. Recognized for adaptability, proactive approach, and innovative problem-solving skills that consistently deliver impactful results.
A strong passion for technology and AI fuels a commitment to excellence in fast-paced environments, ensuring effective navigation of challenges and seizing of opportunities.
Dedicated to leveraging expertise to drive growth in competitive markets.
Overview
21
21
years of professional experience
Work History
Marketing Intelligence and Sales Specialist
Sofema Aviation Services
03.2025 - 09.2025
- Drove growth in B2B and B2C markets, boosting adoption of 400+ aviation training courses.
- Optimised LinkedIn campaigns, email, and landing pages to increase leads and enrolments.
- Used CRM and data insights to refine campaigns and meet revenue targets.
Sales Support Specialist
Foundever
04.2023 - 12.2024
- RPP, RFQ and RFQ - Developed tailored, high-quality technical and functional content, collaborating with subject matter experts to craft compelling sales documentation.
- Bid Library and specialised tools - Contributed to bidding strategies, identified win themes, and maintained a centralized response library to improve future bid efficiency. Proficiency using Responsive Platform.
- Utilized AI tools to enhance productivity and consistency across all tasks.
Senior Ads Specialist
Foundever
10.2022 - 04.2023
- Google Ads: Managed and optimised Google Ads campaigns to drive traffic, conversions, and ROI.
- Meta Ads: Created and executed targeted Meta Ads campaigns to enhance brand visibility and engagement.
- Presenting: Delivered compelling presentations to stakeholders, showcasing campaign performance and strategic insights.
- InstaPage: Designed and optimised landing pages using InstaPage to improve conversion rates and user experience.
Marketing Manager
Dr. Biomaster
05.2022 - 10.2022
- Managed paid marketing activities for company websites
- Created and optimised Google Ads and Facebook campaigns
- Conducted keyword and competitor research
Marketing Manager
Smart Agro Bulgaria
08.2020 - 02.2022
- Developed marketing strategies and implemented ad campaigns
- Maintained the company site, created catalogues and brochures
- Organised events and collaborated with designers
Marketing Specialist
Geo Nutrition
01.2020 - 08.2020
- Managed marketing activities for the website and social media
- Planned and scheduled ad campaigns
- Created email campaigns and performance reports
- Worked with agencies and freelancers
Marketing Specialist
IdeaMax
02.2017 - 01.2020
- Built marketing strategies and implemented PPC advertising campaigns
- SEO semantic research and analysis
- Created reports and participated in clients meetings
Editor
StandartNews
01.2015 - 02.2017
- Edited and created content for the Standart news webpage
Editor
Intermedia
10.2004 - 01.2015
- Create content for websites and newspaper.
Education
Bachelor - Business Administration and Management
University of Plovdiv "Paisii Hilendarski"
09.2007
Skills
- Communication
- Ability to meet deadlines
- Bid preparation
- Managing multiple stakeholders
- Data analytics
- Email marketing campaigns
- Digital marketing
- Copywriting and editing
- Google Analytics understanding
- Optimizing ROI
- Proposal writing
- Teamwork and collaboration
- Analytical thinking
- Effective communication
- Document library development
- Relationship selling
Websites
LANGUAGES
English Highly proficient
Spanish A2
Bulgarian Native speaker
Timeline
Marketing Intelligence and Sales Specialist
Sofema Aviation Services
03.2025 - 09.2025
Sales Support Specialist
Foundever
04.2023 - 12.2024
Senior Ads Specialist
Foundever
10.2022 - 04.2023
Marketing Manager
Dr. Biomaster
05.2022 - 10.2022
Marketing Manager
Smart Agro Bulgaria
08.2020 - 02.2022
Marketing Specialist
Geo Nutrition
01.2020 - 08.2020
Marketing Specialist
IdeaMax
02.2017 - 01.2020
Editor
StandartNews
01.2015 - 02.2017
Editor
Intermedia
10.2004 - 01.2015
Bachelor - Business Administration and Management
University of Plovdiv "Paisii Hilendarski"
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