Ahrefs
Mario Stoyanov
Vidin
Summary
Dynamic SEO Specialist with a proven track record, excelling in technical SEO and content strategy. Expert in driving organic growth through comprehensive keyword research and effective link-building campaigns. Strong project management skills complemented by a commitment to enhancing client relationships and boosting local search visibility.
Overview
4
4
years of professional experience
Work History
SEO Specialist
Max1 Cloud
01.2025 - 10.2025
- Planned and implemented complete SEO strategies covering technical, on-page, and off-page optimization for hosting, web development, and marketing service pages.
- Conducted in-depth keyword research and competitor analysis to identify growth opportunities and align content with business goals.
- Collaborated closely with the web development team to ensure that all new websites and client projects were SEO-friendly and technically optimized (Core Web Vitals, structured data, mobile performance, crawlability).
- Assisted in local SEO, brand visibility, and reputation management efforts to boost conversions and inbound leads.
- Led link-building and digital PR campaigns to increase authority and organic reach across multiple niches.
SEO Specialist
Ultimate Consultancy
01.2023 - 12.2024
- Implemented day-to-day SEO tasks including content optimization, internal linking improvements, and technical issue resolution across multiple websites.
- Assisted in the creation and optimization of SEO-driven landing pages for hosting, development, and marketing services to support lead generation campaigns.
- Coordinated with content creators, paid media, and social media teams to align messaging, share keyword insights, and improve cross-channel visibility.
- Prepared performance reports and keyword tracking dashboards, identifying growth patterns and presenting findings to the SEO Team Lead.
- Conducted crawl diagnostics and page indexing checks to maintain healthy site performance and prevent ranking drops.
- Contributed to ongoing content planning and topic clustering based on keyword intent and search trends.
Local SEO Specialist
Whitespark
06.2021 - 12.2022
- Managed citation building & listings cleanup to ensure consistency of NAP (Name, Address, Phone) data across directories, improving local search visibility and map pack rankings.
- Identified, audited, and fixed duplicate or inconsistent business listings and data aggregator issues, leading to improved trust signals and fewer mis-indexed listings.
- Optimized and maintained Google Business Profiles for multiple clients via bulk edits and regular updates, including photos, attributes, categories, and Q&A, contributing to enhanced local engagement.
- Executed reputation management tactics: review monitoring, solicitation, and response strategy to boost average ratings and improve local consumer trust.
- Contributed to customer relationship management, ensuring consistent follow-ups, progress reports, and strategic updates that strengthened long-term partnerships and client retention.
Education
Certificate - SEO Advanced
SoftUni Digital
Sofia12-2025
Certificate - SEO And AI
SoftUni Digital
Sofia11-2025
Certificate - Technical SEO
SoftUni Digital
Sofia10-2025
Certificate - Digital PR
SoftUni Digital
Sofia05-2025
Certificate - Content Management
SoftUni Digital
Sofia01-2025
Certificate - Copywriting
SoftUni Digital
Sofia11-2024
Certificate - Google Analytics
SoftUni Digital
Sofia, Bulgaria09-2024
Certificate - Google Ads
SoftUni Digital
Sofia, Bulgaria08-2024
Certificate - Facebook Marketing
SoftUni Digital
Sofia, Bulgaria06-2024
Certificate - SEO
SoftUni Digital
Sofia, Bulgaria04-2024
Certificate - Content Marketing
SoftUni Digital
Sofia, Bulgaria03-2024
Certificate - Email Marketing
SoftUni Digital
Sofia, Bulgaria01-2024
Certificate - Marketing Basics
SoftUni Digital
Sofia, Bulgaria11-2023
Bachelor of Science - Security And Administration
SWU Neofit Rilski
Blagoevgrad, Bulgaria02-2021
Skills
- Technical SEO
- Keyword Research & Mapping
- On-page Optimization
- Off-page Optimization
- Content Strategy
- SEO Audits & Reporting
- Google Search Console & GA4
- Link Building & Digital PR
- Core Web Vitals Optimization
- Project Management
Software
Semrush
GA4
GSC
Ubersuggest
Screaming Frog
Google Tag Manager
Lookers Studio
Google Keyword Planner
Moz
Yoast SEO
Majestic
PageSpeed Insights
ChatGPT
Languages
English
Native or Bilingual
German
Limited Working
Russian
Elementary
Timeline
SEO Specialist
Max1 Cloud
01.2025 - 10.2025
SEO Specialist
Ultimate Consultancy
01.2023 - 12.2024
Local SEO Specialist
Whitespark
06.2021 - 12.2022
Certificate - SEO Advanced
SoftUni Digital
Certificate - SEO And AI
SoftUni Digital
Certificate - Technical SEO
SoftUni Digital
Certificate - Digital PR
SoftUni Digital
Certificate - Content Management
SoftUni Digital
Certificate - Copywriting
SoftUni Digital
Certificate - Google Analytics
SoftUni Digital
Certificate - Google Ads
SoftUni Digital
Certificate - Facebook Marketing
SoftUni Digital
Certificate - SEO
SoftUni Digital
Certificate - Content Marketing
SoftUni Digital
Certificate - Email Marketing
SoftUni Digital
Certificate - Marketing Basics
SoftUni Digital
Bachelor of Science - Security And Administration
SWU Neofit Rilski