Results-driven professional with over 5 years of experience in marketing consultancy and customer service, currently specializing as a B2B Success Manager for marketing retention software. I have managed 50+ diverse marketing projects and now oversee 20+ high-revenue clients, leveraging my marketing expertise to enhance client retention and optimize software use. My role includes training clients on software functionalities, conducting product demos, and delivering strategic insights for maximum value. Adept at blending analytical skills with a customer-focused approach, I am committed to fostering positive client relationships and driving organizational success.
Hi, I’m
Mariana Dorileo
Retention Marketing And Customer Success
Summary
Overview
8
years of professional experience
Work History
Smartico.ai
B2B Success Manager
8 2023 - Current
Job overview
- Manage a portfolio of over 20 high-revenue B2B clients, concentrating on retention strategies and customized marketing campaigns to enhance client satisfaction and growth
- Develop and execute targeted marketing strategies to address specific client needs, boosting engagement and ensuring long-term client retention
- Conduct product demonstrations for the sales team, showcasing the company's solutions and effectively communicating value propositions to prospective clients
- Train and support clients in using Smartico.ai's software, ensuring they are fully equipped to leverage its features and maximize their operational efficiency
- Represent Smartico.ai at major iGaming conferences in England, Brazil, and the Philippines, increasing brand visibility and establishing valuable industry connections
- Collaborate closely with clients to understand their business objectives, providing strategic insights and solutions to optimize their return on investment and achieve sustained success.
Dino Gueno Consulting and Advertising
Freelance Marketing Consultant
11.2018 - 12.2023
Job overview
- Delivered strategic marketing consulting services to a broad range of retail clients across Brazil, spanning industries such as food, fashion, pet supplies, and tools
- Conducted comprehensive market research and competitive analysis to develop tailored marketing strategies for each client
- Designed and implemented effective marketing campaigns, including digital marketing, social media strategies, and content creation, to address specific industry needs and target audiences
- Provided detailed performance reports and actionable insights to clients, ensuring data-driven adjustments and optimization of marketing efforts
- Cultivated and managed client relationships, maintaining high satisfaction through personalized solutions and ongoing communication.
Thermo Fisher
Marketing Ops. Associate
06.2022 - 08.2023
Job overview
- Segmentation of our Database according to campaign criteria; maintenance of marketing database regarding opt-outs and consents
- Deployment of weekly email and SMS campaigns to re-engage customers; provide the call centre team with appropriate leads; produce monthly reports and monitor the performance of the campaigns.
Pokerstars
Quality Experience Specialist
06.2021 - 12.2021
Job overview
- Identification of issues and proposition of solutions to superiors; routine quality evaluations; recommendations for content and process improvement; organization of quality assurance activities.
Pokerstars
Customer Support Advisor
07.2020 - 05.2021
Job overview
- Assistance to players emails and chats; evaluation and escalation of queries to other relevant departments; communication with the team and manager in order to guarantee customer support excellency.
Vexillum
Strategic Marketing Manager
10.2018 - 09.2019
Job overview
- Plan marketing calendar with communication and sales strategies for the semester; run campaigns in the social media; analyze and report on visitor data from e-commerce website; work closely with the web designer to develop the new website and LSM; segmentation of leads from our CRM and creation of customer journeys; executed CRM campaigns to cross-sell and up-sell new and existing products to current clients
- All strategies combined resulted in double amount of visitors on the website and increased purchases by 40% in the first year.
Dino Gueno Consulting and Advertising
Marketing Trainee
07.2017 - 10.2018
Job overview
- Assisted in crafting and executing marketing strategies for a variety of retail clients
- Supported client follow-ups and commercial activities, including the evaluation of communication strategies and point-of-sale analysis
- Developed action plans utilizing the 7Ps of the marketing mix, contributing to the formulation of strategic sales and communication calendars
- Gained hands-on experience with over 20 distinct marketing projects, enhancing skills across different retail sectors and industries.
Official Gazette of Mato Grosso
Coordinator
08.2016 - 02.2017
Job overview
- Led and supervised the activities of the whole team (6 people); control of the cash flow; elaboration and application of processes to optimize the area; stakeholder's evaluation; monthly reports.
Education
USP EsalqBrazil, Remote
MBA from Marketing
04.2001 - 2024.04
University Overview
Claretiano University
BBA from Business Administration
04.2001
University Overview
Skills
Strategic marketing
Languages
Portuguese
Proficient
C2
English
Advanced
C1
Spanish
Intermediate
B1
Additional Information
Additional Information
Brazilian national with a Bulgarian long-term residence permit
Timeline
Marketing Ops. Associate
Thermo Fisher
06.2022 - 08.2023
Quality Experience Specialist
Pokerstars
06.2021 - 12.2021
Customer Support Advisor
Pokerstars
07.2020 - 05.2021
Freelance Marketing Consultant
Dino Gueno Consulting and Advertising
11.2018 - 12.2023
Strategic Marketing Manager
Vexillum
10.2018 - 09.2019
Marketing Trainee
Dino Gueno Consulting and Advertising
07.2017 - 10.2018
Coordinator
Official Gazette of Mato Grosso
08.2016 - 02.2017
USP Esalq
MBA from Marketing
04.2001 - 2024.04
Claretiano University
BBA from Business Administration
04.2001
B2B Success Manager
Smartico.ai
8 2023 - Current
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