Margarita Todorova

Conducting FMCG research

Professional responsibilities:

• Designing and executing market research studies, including surveys
• Analyzing data and interpreting findings to generate insights and recommendations
• Communicating research findings to clients, including presenting them to senior management
• Analyzing market trends, technologies, and best practices in market research
  Mentoring and guiding junior research team members

Conducting FMCG. TELCO, Ethnographic and Social Research

Professional responsibilities:

• Questionnaire designing and programming
• Data processing
• Leading focus group discussions, in-depth interviews, etc.
• Survey samplings
• Project / Fieldwork management
• Charting
• Presentation
• Client liaison
• Creating proposals and budgets

Conducting Telco, FMCG,Social, Political and Pharmaceutical research.

Professional responsibilities:

• Meeting and liaising with clients to negotiate and agree research projects
• Preparing briefs and commissioning research
• Formulating plans or proposals to present to clients
• Writing and managing the distribution of surveys and questionnaires
• Briefing interviewers, network managers, panel managers and researchers
• Liaising with and managing survey staff
• Moderating focus groups, conducting in-depth and telephone interviews
• Undertaking ethnographic research- participant and non-participant observation of people in different environments, shadowing, writing journals and articles, diaries
• Conducting qualitative and quantitative surveys, which may involve field, interview or focus group assessments
• Using statistical software ( SPSS and Excel) to manage and organize information
• Monitoring the progress of research projects
• Analyzing and interpreting data to identify patterns and solutions, including surveys, individual
  and focus group transcripts
• Writing detailed reports and presenting results
• Advising clients on how to best use research findings
• Managing budgets

Conducting panel market research

Professional responsibilities:

• Managing sampling activity on projects and delivering qualitative samples to clients
• Running and confirm feasibility on assigned projects
• Designing and sharing sample planning
• Assessing and mitigate risk of fieldwork
• Managing and monitoring fieldwork
• Understanding of client’s needs and in terms of sampling and advising on sampling strategy based on request

Professional responsibilities:

• Working with media research software including Nielsen ratings and Techedge
• Evaluating audience stats, media consumption data, media performance stats, competitive media expenditure data, advertising campaign audience delivery data
• Maintaining contacts with clients and key media owners

Conducting a qualitative academic research about the Danish halfway houses.

Project description:

Reentering society: The role of the Danish halfway houses in reintegration of prisoners (Master Thesis). The major objective of the thesis was to investigate the treatment practices implemented by the Danish halfway houses and to find out whether they contribute to prisoners’ effective reintegration into society. For this purpose I carried out a qualitative research in Lysholmgård and Brøndbyhus halfway houses, with the aim to explore their nature.

Conducting a qualitative research about resocialization of former prisoners

I worked as a researcher on ENTER-2 European Union Funding program for re-socialization of former prisoners. My task was to develop an approach for evaluating the conditions for reintegration and rehabilitation of former prisoners and to support their successful inclusion. The project allowed one of the most marginalized social groups to acquire new knowledge and skills through practice for lifelong learning. That enhanced their opportunities for professional development on the real market.

Conducting an ethnographic research about the Free City Bikes project as part ot the Municipality of Copenhagen.
The project was carried in an effort to attract more tourists willing to bike and to developed and put in exploitation new improved free city bikes. My teams’ task was to do an ethnographic research amongst Danish everyday bikers and tourists, in order to find out how the Danish biking culture influences their perceptions and behavior.

Conducting an ethnographic research for the National Museum of Denmark

Brødbank project,Department of Modern Danish History (DNT)

I worked on the Brødbank project that was aimed at stimulating creative research of Nordic bread as part of Nordic food culture and to engage in new ways of communication through digital media. The goal of the research was to come up with stories about bakeries in Nørrebro which could be posted on the blog and further inspire and motivate visitors to share their own stories on the blog. For this purpose my team carried out a qualitative research based on collection of empirical data about bakeries’ everyday practices, people preferences towards bread consumption, image and values portrayed by the bakeries.