LYUBINA PANAYOTOVA
Sofia,Bulgaria
Summary
Content Marketing and PR Specialist with 8+ years of experience creating compelling content, developing communication strategies, and executing integrated marketing campaigns for leading technology, finance, FMCG, retail, and corporate brands. Experienced in content creation, brand storytelling, media relations, thought leadership, digital marketing, employer branding, and reputation management. Skilled at collaborating with cross-functional teams to deliver high-quality marketing initiatives from creative concept to execution.
Overview
5
5
Languages
3
3
years of post-secondary education
9
9
years of professional experience
Work history
PR Growth Director
Well Done Agency
2025.03 - 2026.08
- Develop and execute PR and content marketing strategies for B2B technology and corporate clients.
- Produce high-quality content including press releases, blog articles, website copy, executive thought leadership, presentations, award submissions, and social media content.
- Research media opportunities, industry awards, speaking engagements, and partnership initiatives to increase brand visibility.
- Build and maintain strong relationships with journalists, media outlets, partners, and key stakeholders.
- Coordinate cross-functional teams to deliver integrated communication and marketing campaigns on time.
- Support employer branding, product marketing, and reputation management initiatives.
- Work with clients including HUAWEI, Freedom24, Forscope, and others.
PR Account Manager
United Partners
2020.09 - 2025.03
- Developed integrated communication and content marketing strategies for international brands across technology, finance, FMCG, retail, and non-profit sectors.
- Created press releases, executive thought leadership content, blog articles, website copy, presentations, speeches, award submissions, and social media content.
- Secured media coverage through strategic storytelling and strong relationships with journalists, editors, and industry media.
- Coordinated executive speaking engagements, award submissions, and industry event participation.
- Managed employer branding and influencer marketing campaigns.
- Collaborated with creative, digital, and client teams throughout campaign planning, execution, and reporting.
- Supported corporate reputation initiatives by strengthening executive visibility and brand credibility.
- Worked with leading international brands including VMware (Broadcom), Schwarz IT, UNICEF, Nespresso, Pernod Ricard, Pierre Fabre, Miele, Tavex, and MOKKA.
Marketing & Communications Manager
Market Trend
2017.09 - 2020.08
- Planned and executed integrated marketing and communication campaigns across digital and traditional channels.
- Produced marketing content including website copy, presentations, newsletters, promotional materials, and campaign assets.
- Managed brand communications and social media content.
- Coordinated events, marketing initiatives, and sales support activities.
- Worked closely with clients and partners to deliver communication projects aligned with business objectives.
Education
Digital Marketing Fundamentals
SoftUni Digital
2026.05 - 2026.11
Business Academy & Community
9Academy
2020.01 - 2021.01
MA - Management in Cultural and Entertainment Industries
University of National and World Economy (UNWE)
European Studies
RWTH Aachen University
Germany 2012.01 - 2013.01
BA - Media and Communications
University of National and World Economy (UNWE)
Skills
- Content Marketing
- Content Strategy
- Copywriting & Editing
- Blog & Article Writing
- Brand Storytelling
- PR & Media Relations
- Thought Leadership
- Influencer Marketing
- Digital Marketing
- SEO Content Fundamentals
- Website & Landing Page Copy
- Press Releases
- Award Submissions
- Employer Branding
- Reputation Management
- Stakeholder & Partner Management
- Campaign Management
- Event Marketing
- Project Management
- Cross-functional Collaboration
LANGUAGES
Bulgarian – Native
English – Full Professional Proficiency
German – Professional Proficiency
Spanish – Advanced
Portuguese – Basic
DIGITAL TOOLS
- Microsoft Office Suite
- Google Workspace
- Canva
- Content Management Systems (CMS)
- Social Media Platforms
- AI Productivity Tools (ChatGPT, Gemini, Claude)
Timeline
Digital Marketing Fundamentals
SoftUni Digital
2026.05 - 2026.11
PR Growth Director
Well Done Agency
2025.03 - 2026.08
PR Account Manager
United Partners
2020.09 - 2025.03
Business Academy & Community
9Academy
2020.01 - 2021.01
Marketing & Communications Manager
Market Trend
2017.09 - 2020.08
European Studies
RWTH Aachen University
2012.01 - 2013.01
BA - Media and Communications
University of National and World Economy (UNWE)
MA - Management in Cultural and Entertainment Industries
University of National and World Economy (UNWE)