Kristina Trifonova

• Ownership of POS strategy and execution to maximise brand visibility and shopper engagement across retail channels
• End-to-end management of POS development, from briefing and creative alignment to production, rollout, and post-evaluation
• Plan and manage promotional calendars, aligning POS activities with brand priorities, commercial objectives, and retailer requirements
• Budget ownership and cost optimisation for POS and promotional materials while maintaining premium quality and sustainability targets
• Coordinate suppliers, agencies, and internal stakeholders to ensure timely, compliant, and high-quality execution
• Strong project management, stakeholder communication, and multitasking capabilities in a fast-paced FMCG environment

• Gifting co-lead Management: acting as a support to the Gifting Manager for Bulgaria, overseeing the development and execution of the gifting portfolio, customer planning, and POS strategies.

• Developed tailored social media strategies, content calendars, and blog articles to effectively meet each client's communication goals.
• Led integrated marketing and digital communication projects, acting as primary contact between clients and internal teams to ensure alignment on objectives.
• Managed project execution from planning to delivery, ensuring timelines, quality standards, and client expectations were consistently met.
• Coordinated website redesign projects, managing content through WordPress, Shopify, and CMS platforms to enhance user engagement.
• Successfully delivered projects for clients including Mayor of Ovcha Kupel – Angel Stefanov, Imoti Doverie, Medica 2005 Medical Center, Municipal Bank, Aleksandrovska Hospital, and the European Commission (#BudenLiSi campaign).

• Creating content such as blog posts, social media posts, and marketing materials.
• Populate content on websites through various content management systems (CMS) - Wordpress, Shopify and company specific CMS.
• Link Building assistance.