Krasimir Stefanov

Develops and sets the ON channel strategy together with Sales in line with the company strategy.

Creates dedicated TM activiities for the cahnnel – both client specific and national.

Develop and monitor ON promotional support, in line with the brand guidelines.

Develop, train and monitor the on trade merchandising principles.

Ensure the profitability of all on trade investment.

Assist the sales in on trade negotiations.

• Coordinates all sales activities of merchants, distributors and key customers in
• It is responsible for achieving the set volumes and ensures the availability of the product range of Kamenitza JSC in the area
• Responsible for delivering volumes, distribution and meeting targets in the region; Develops daily routes for visits to shopping facilities; Assists the Regional Sales Manager in defining a sales strategy in his area Planning, organizing and controlling all activities of the sales team in the assigned area in order to achieve the set trade objectives; Responsible for all company facilities in the assigned area and controls their proper installation in accordance with merchandising standards; Ensures the proper execution of all concluded sales contracts; acts as the contact person for the distributors Controls volume execution in the assigned area; Provides timely market information on sales and corporate issues; Controls and manages the stocks, and stocks of Kamenitza JSC products in the distributor warehouse; Controls the availability of the product range of Kamenitza JSC at the points of sale and the retail outlets

• Coordinates all sales activities of merchants, distributors and key customers in
• It is responsible for achieving the set volumes and ensures the availability of the product range of Kamenitza JSC in the area
• Responsible for delivering volumes, distribution and meeting targets in the region; responsible for the organization of the seasonal and year-round market, manages the employees on a permanent contract, determines the areas hires seasonal employees, organizes their work, controls the performance of the market Develops daily routes for visits to shopping facilities; Assists the Regional Sales Manager in defining a sales strategy in his area Planning, organizing and controlling all activities of the sales team in the assigned area in order to achieve the set trade objectives; Responsible for all company facilities in the assigned area and controls their proper installation in accordance with merchandising standards; Ensures the proper execution of all concluded sales contracts; acts as the contact person for the distributors Controls volume execution in the assigned area; Provides timely market information on sales and corporate issues; Controls and manages the stocks, and stocks of Kamenitza JSC products in the distributor warehouse; Controls the availability of the product range of Kamenitza JSC at the points of sale and the retail outlets

• Distributes the products of Kamenitza brewery (Kamenitza, Burgasko, Astika, Slavena, Staropramen, Bekc’s, Stella Artoa, Leffe, Huegaarden) in the presents products in the best and most visible way for the consumer, monitors the proper implementation of the merchandising standards of the company in his assigned area in its assigned area he take care for the development and enrichment of the assortment that the company offers takes quick and adequate decisions to protect the company's interests and the interests of the client, ensures better presence of the products in the sites, compared to the competition, keeps continuous awareness of market developments both at regional and national level, Provides good communication between colleagues and various departments of the company (Sales Representatives, Area Sales Managers, Regional Sales Manager, Marketing, Production, etc.).

Build and coordinate sales team and sales for caffe Mokarabia in trusted aria

• Distributes the products of Kamenitza brewery (Kamenitza, Burgasko, Astika, Slavena, Staropramen, Bekc’s, Stella Artoa, Leffe, Huegaarden) in presents products in the best and most visible way for the consumer, monitors the proper implementation of the merchandising standards of the company in his assigned area in its assigned area he take care for the development and enrichment of the assortment that the company offers takes quick and adequate decisions to protect the company's interests and the interests of the client, ensures better presence of the products in the sites, compared to the competition, keeps continuous awareness of market developments both at regional and national level, Provides good communication between colleagues and various departments of the company (Sales Representatives, Area Sales Managers, Regional Sales Manager, Marketing, Production, etc.).

Distributes the products of Bolyarka Brewery and coffe Bristot in presents products in the best and most visible way for the consumer, monitors the proper implementation of the merchandising standards of the company in his assigned area in its assigned area he take care for the development and enrichment of the assortment that the company offers takes quick and adequate decisions to protect the company's interests and the interests of the client, ensures better presence of the products in the sites, compared to the competition, keeps continuous awareness of market developments both at regional and national level, Provides good communication between colleagues and various departments of the company