Konstantin Penchev
Economics, Accountance, Marketing, Mangement
Summary
Dynamic sales person, with a proven track record at Beiersdorf Bulgaria. Excelling in Distributor's company sales team supervision and key account growth. Expert in contract negotiations and fostering partnerships. Consistently exceed sales targets while cultivating a positive team environment. Recognized for constantly developing the leading position of NIVEA in the market, launching successful products and enhancing customer satisfaction through building strategic long term partnerships with clients. Constantly searching for new business growth possibilities. Working with mission, pleasure and owning the business of responsibility.
Overview
28
28
years of professional experience
3
3
Languages
Work History
Area Sales Manager
Beiersdorf Bulgaria
08.2007 - Current
- Supervision, support, inspiration of successful sales team of the distributing partner company. Coordination and close cooperation with all team members : SMs, KAMs, Regional office mangers, SRs, Merchandisers, finance department, logistics/warehouse department. Consistently achieving and exceeding monthly sales targets. Region of responsibility: Sofia and west of Bulgaria.
- Expanding market share through effective prospecting, lead generation, and negotiation skills. Ensuring best and leading presence in the outlets and on the shelves.
- Establishing and developing strong long term relationships with key clients together with the distributor's sales team, resulting in increased customer retention and satisfaction. Building locally and expanding NIVEA as an essential for the retail business, loved and most preferred partner brand.
- Establishing and developing strong relationships with major accounts and key decision-makers to increase sales and to ensure, be the first and most reliable partner to chose for new possibilities and initiations.
- Observing and analyzing market trends and competitor activity to identify new business opportunities and areas for growth.
- Launch of new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Developing a positive work environment within the sales team and with the partnering distributor company as all, by encouraging open communication, teamwork, and mutual support among team members.
- Leading sales region to increase sales and boost team morale.
Sales Representative
Beiersdorf Bulgaria
03.2004 - 08.2007
- Being part of important step in the establishment of Beiersdorf Bulgaria as Country office. Building cooperation, coordination and team spirit with the distributing company.
- Identifying and building partnerships with key clients. Inspiring and creating solutions for establishing new partnerships and developing existing ones (together with the distributor company).
- Support and active work on store level with direct clients of Beiersdorf (managing smooth transition from distributor operations to direct ones)
- Building NIVEA spirit on all levels of cooperation as label of reliability, essence of the mass market cosmetics business, the highest quality of products and service.
Sales Representative
K&M Style
03.2001 - 03.2004
- Active participation in the creation and establishment of an own local brand - high class ladies socks. (market research, marketing strategy development, setting production and packaging requirements)
- Was responsible for establishing the sales in the Western part of Bulgaria
- In the second two years of work, was responsible also for sales of the L'Oréal brands (core business of the company) with so called "hard to be managed clients".
Import Manger
Impas 56
09.2000 - 03.2001
- In the auto accessory business. Responsible for identifying goods, promising for sales in the country.
- Finding and establishing partnerships with corresponding producers worldwide.
- Negotiating terms of cooperation and delivery.
- Supporting with competence the sales team in local sales, when needed.
Distribution and Retail
Own Business
01.1997 - 03.2001
- Self-motivated, with sense of personal responsibility, needed to earn for wellbeing, during the university education.
- Distribution of products for hairdressers saloons (cosmetics and equipment), also no name mass market cosmetics products.
- With the time being, established and managed parallel driven business with four cosmetics kiosks. (with six employees)
Education
MBA - Management Accounting
UNWE
Sofia 04.2001 -
BBA - Marketing And Mangement
UNWE
Sofia 04.2001 -
High School Diploma -
Electronic Systems School
Sofia 04.2001 -
Skills
Sales team supervision
Sales presentations
Sales tracking
Competitors analysis
Sales training
New accounts development
Partnership development
Key account growth
Contract negotiations
Team building
Timeline
Area Sales Manager
Beiersdorf Bulgaria
08.2007 - Current
Sales Representative
Beiersdorf Bulgaria
03.2004 - 08.2007
MBA - Management Accounting
UNWE
04.2001 -
BBA - Marketing And Mangement
UNWE
04.2001 -
High School Diploma -
Electronic Systems School
04.2001 -
Sales Representative
K&M Style
03.2001 - 03.2004
Import Manger
Impas 56
09.2000 - 03.2001
Distribution and Retail
Own Business
01.1997 - 03.2001
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