Summary
Overview
Work History
Education
Skills
Timeline
Intern
Kiril Nikolov

Kiril Nikolov

Мarketing Specialist

Summary

Multifaceted Marketing Specialist with strong marketing and advertising background and expertise in multiple industries. Planned and implemented budget optimized and lucrative marketing campaigns in previous year. Superb communications skills and knowledge of Bulgarian and Balkans market enabled achievement of desired results.

Overview

14
14
years of professional experience
19
19
years of post-secondary education
2
2
Languages

Work History

EU Funds Project Development and Management

PEOPLE AGENCY
Sofia
01.2014 - 01.2020

- Ugarchin Municipality – Development of а tourist products – Truffle

Fest

- Public Orders – Promotional campaigns, focused on improving the

image of the products from fishing and aquaculture. Acc. measure

3.4. "Development of new markets and promotional campaigns " and

priority axis № 3 "Measures of public interest ", Effective program

for development of sector “Fishing” for the program period 2007 -

2013 г., co-financed from the European fund for fishing of the

Bulgarian Republic

- Chelopech Municipality - Tourists marketing strategy

- The administration of Kurdjaly Municipality– Activities for increasing

the attraction of Kurdjaly Municipality as a tourist destination within

the project „Joint tourist initiative / JTI-TARGET”

- Local Initiative Group Teteven – Seminar organization, European

Agricultural Fund for development of the rural regions, Program for

development of the rural regions 2007 – 2013г

Marketing Consultant

External consultant - Marketing and Advertising – PETROL
Sofia
07.2013 - 12.2016

Day to day consulting of the marketing department for the development and the implementation of the marketing strategy of the company.


- Development and execution of full range communication strategy for

the brand positioning and market share growth of the Petrol gas

stations

- Planning, budgeting, preparation and execution of marketing

campaigns

- Development of loyalty program and strategy for traffic generation of

the locations of the big and small cities

- Day to day planning of ATL campaigns, including media planning,

media buying and media monitoring.

- Consulting for the BTL campaigns, as well as creation and design of

the advertising materials .Consulting when there were pitches for

choosing advertising agencies

Marketing Coordinator

FOX INTERNATIONAL CHANNELS BULGARIA
Sofia
01.2011 - 12.2013


Fox TV – Launching and positioning of new channel on the market, strategic planning for attracting of the audience, analysis of the media market.


Fox Life TV – Strategic planning for viewer increase of the channel and its better positioning on the market, execution of advertising campaigns, media buying, media planning, event organization, merchandising.


Fox Crime TV – Strategic planning for viewer increase of the channel and its better positioning on the market, execution of advertising campaigns, media buying, media planning, event organization, merchandising.


24Kitchen TV - Launching and positioning of new channel on the market, strategic planning for attracting of the audience, analysis of the media market.


National Geographic Channel – event organization, merchandising.


Main Responsibilities

- Media monitoring, strategic planning, media planning.

- Coordination of the development of concepts for advertising campaigns.

- Management of events focused on popularization of the channels for

the audience.

- Holding Press conferences

- PR –coordination of media publications

- Coordination of the production of advertising materials,

coordination between the creative department and the medias

- Organization of the production of the advertising materials for games

and business partners

Media Planner

ADVERTISING AGENCY GREY BULGARIA / MEDIACOM
Sofia
01.2007 - 12.2008

Media monitoring, strategic planning and media planning for the following customers of the agency :


- British American Tabacco

- Unicredit Bulbank

- Nokia

- Shell

Education

MBA - Business Administration And Management

New Bulgarian University
Sofia , Bulgaria
10.2006 - 04.2015

Bachelor of Science - Advertising And Marketing

New Bulgarian University
Sofia, Bulgaria
10.2002 - 06.2006

Associate of Science - Design And Animation

New Bulgarian University
Sofia, Bulgaria
10.2002 - 06.2006

Certificate - Digital Communications And Media

Masters Academy of Digital Marketing
Sofia, Bulgaria
04.2020 - 12.2021

Certificate - Business English Advanced C CEFR Level C1

British Council Bulgaria
Sofia, Bulgaria
04.2020 - 01.2022

Certificate - Alternative Economic And Monetary Systems

BOKU University Vienna
Vienna, Austria
07.2021 - 08.2021

Skills

    Project and Program Management

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Timeline

Certificate - Alternative Economic And Monetary Systems

BOKU University Vienna
07.2021 - 08.2021

Certificate - Digital Communications And Media

Masters Academy of Digital Marketing
04.2020 - 12.2021

Certificate - Business English Advanced C CEFR Level C1

British Council Bulgaria
04.2020 - 01.2022

EU Funds Project Development and Management

PEOPLE AGENCY
01.2014 - 01.2020

Marketing Consultant

External consultant - Marketing and Advertising – PETROL
07.2013 - 12.2016

Marketing Coordinator

FOX INTERNATIONAL CHANNELS BULGARIA
01.2011 - 12.2013

Media Planner

ADVERTISING AGENCY GREY BULGARIA / MEDIACOM
01.2007 - 12.2008

MBA - Business Administration And Management

New Bulgarian University
10.2006 - 04.2015

Bachelor of Science - Advertising And Marketing

New Bulgarian University
10.2002 - 06.2006

Associate of Science - Design And Animation

New Bulgarian University
10.2002 - 06.2006
Kiril NikolovМarketing Specialist