Multifaceted Marketing Specialist with strong marketing and advertising background and expertise in multiple industries. Planned and implemented budget optimized and lucrative marketing campaigns in previous year. Superb communications skills and knowledge of Bulgarian and Balkans market enabled achievement of desired results.
- Ugarchin Municipality – Development of а tourist products – Truffle
Fest
- Public Orders – Promotional campaigns, focused on improving the
image of the products from fishing and aquaculture. Acc. measure
3.4. "Development of new markets and promotional campaigns " and
priority axis № 3 "Measures of public interest ", Effective program
for development of sector “Fishing” for the program period 2007 -
2013 г., co-financed from the European fund for fishing of the
Bulgarian Republic
- Chelopech Municipality - Tourists marketing strategy
- The administration of Kurdjaly Municipality– Activities for increasing
the attraction of Kurdjaly Municipality as a tourist destination within
the project „Joint tourist initiative / JTI-TARGET”
- Local Initiative Group Teteven – Seminar organization, European
Agricultural Fund for development of the rural regions, Program for
development of the rural regions 2007 – 2013г
Day to day consulting of the marketing department for the development and the implementation of the marketing strategy of the company.
- Development and execution of full range communication strategy for
the brand positioning and market share growth of the Petrol gas
stations
- Planning, budgeting, preparation and execution of marketing
campaigns
- Development of loyalty program and strategy for traffic generation of
the locations of the big and small cities
- Day to day planning of ATL campaigns, including media planning,
media buying and media monitoring.
- Consulting for the BTL campaigns, as well as creation and design of
the advertising materials .Consulting when there were pitches for
choosing advertising agencies
Fox TV – Launching and positioning of new channel on the market, strategic planning for attracting of the audience, analysis of the media market.
Fox Life TV – Strategic planning for viewer increase of the channel and its better positioning on the market, execution of advertising campaigns, media buying, media planning, event organization, merchandising.
Fox Crime TV – Strategic planning for viewer increase of the channel and its better positioning on the market, execution of advertising campaigns, media buying, media planning, event organization, merchandising.
24Kitchen TV - Launching and positioning of new channel on the market, strategic planning for attracting of the audience, analysis of the media market.
National Geographic Channel – event organization, merchandising.
Main Responsibilities
- Media monitoring, strategic planning, media planning.
- Coordination of the development of concepts for advertising campaigns.
- Management of events focused on popularization of the channels for
the audience.
- Holding Press conferences
- PR –coordination of media publications
- Coordination of the production of advertising materials,
coordination between the creative department and the medias
- Organization of the production of the advertising materials for games
and business partners
Media monitoring, strategic planning and media planning for the following customers of the agency :
- British American Tabacco
- Unicredit Bulbank
- Nokia
- Shell
Project and Program Management