KATYA DIMITROVA

Managed and expanded key corporate accounts by building strong client relationships, proactively identifying growth opportunities, and executing strategic presentations and sales initiatives.

• Led overall brand development and market presence in Bulgaria
• Created and executed multi-channel communication strategies (digital, marketing, sales, POS, promotions)
• Managed external digital marketing agencies and ensured strategic alignment
• Oversaw budgeting, procurement, logistics, marketing, and sales operations
• Defined sales strategy and trained the sales team to drive performance
• Launched and managed the brand’s Bulgarian e-commerce platform
• Monitored sales KPIs, P&L, identified challenges, and applied effective solutions
• Maintained daily coordination with brand headquarters

• Managed performance of a portfolio of 30+ children's fashion brands through ongoing sales analysis and reporting
• Analyzed market trends and sales data to inform marketing strategies and recommend adjustments based on insights and feedback
• Oversaw budgeting, sales planning, pricing, and margin optimization
• Controlled key business levers—assortment, selection, pricing, and promotions—to meet sales and profitability targets
• Worked closely with the marketing team to align efforts and achieve revenue goals

• Held full responsibility for the brand’s development and growth in Bulgaria
• Developed and executed marketing, brand, and business development strategies to drive revenue
• Managed end-to-end business operations including budgeting, procurement, logistics, marketing, and sales
• Defined strategic sales direction and trained the sales team to meet performance goals
• Set sales targets based on in-depth market research and analysis
• Monitored key sales metrics, identified challenges, and implemented effective solutions
• Prepared detailed sales performance reports for regular internal reviews (weekly, monthly, quarterly)
• Maintained daily communication with the brand’s headquarters
• Managed the brand’s loyalty program and customer database