Mailjet
Kalina Stamova
Digital Marketing Specialist
Sofia
Summary
With over 5 years of experience in digital marketing, I specialize in developing and executing strategic campaigns across email marketing, SEO, social media, and content marketing.
In my management roles, I have successfully led 80% of B2B & B2C marketing projects, contributing to a 30-40% company growth, and implemented SEO strategies that resulted in a 15x increase in website organic impressions. Experienced in the aviation and education fields.
I’m dedicated to innovation, efficiency, and creating meaningful connections and partnerships. I thrive on creating strategies that not only drive results but also foster lasting relationships.
Overview
8
8
years of professional experience
3
3
Languages
Work History
Marketing Development Manager
Sofema Aviation Services
03.2024 - 01.2025
- Developed comprehensive marketing plans for product launches, both B2B & B2C.
- Increased brand visibility by implementing targeted marketing campaigns and strategic partnerships.
- Conducted regular performance analysis of marketing initiatives. Implemented data-driven decision-making practices to guide marketing strategy adjustments.
- Evaluated new marketing technologies and platforms, making data-driven recommendations for adoption to improve overall marketing performance.
- Conducted market research to identify new opportunities and target markets.
- Launched successful SEO initiatives that achieved goals for increased website traffic.
Digital Marketing Manager
Sofema Aviation Services
05.2021 - 02.2024
- Contributed to significant company growth through effective B2B & B2C project management and team management.
- Fostered a collaborative work environment within the marketing department that nurtured creativity and innovation in developing successful campaigns.
- Oversaw preparation of marketing copy, images, videos, emails.
- Coordinated with design colleagues to develop high-quality creative assets.
- Streamlined email marketing processes, achieving higher open and click-through rates.
- Collaborated with multinational training experts to support their seamless integration with the company branding.
- Elevated brand visibility across digital platforms by leading comprehensive social media campaigns.
- Developed training programs for new hires within the marketing team that ensured seamless onboarding and integration into the organization.
- Streamlined internal processes within the marketing department by implementing project management tools and best practices for efficient workflow management.
Senior Marketing Specialist
Sofema Aviation Services
07.2020 - 05.2021
- Boosted brand awareness by developing and executing targeted marketing campaigns.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Developed content for websites, blogs, press releases, and promotional materials to engage target audiences effectively.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Created engaging social media content, boosting brand visibility and online engagement.
Digital Marketing Specialist
Sofema Aviation Services
12.2018 - 07.2020
Technical Assistant
Olymp Safety Equipment
01.2018 - 11.2018
- Preparation of website migration & offers
- Company Facebook page management
- Translation of products & documents EN<>BG
Copywriting and Web Design Intern
Sport Sector
01.2017 - 04.2017
- Graphics production
- Company Facebook page management
- Translation of product descriptions EN > BG
Education
Bachelor - Multimedia And Computer Graphics
New Bulgarian University
Sofia 04.2001 -
High School Diploma -
Second English Language School ''Thomas Jefferson
Sofia, Bulgaria 04.2001 -
Skills
Attention to detail
Software
Wordpress
Canva
ChatGPT
Asana
Miscrosoft suite & Google workspace
Google Analytics
Google Search Console
Unbounce
Adobe Creative Suite
Timeline
Marketing Development Manager
Sofema Aviation Services
03.2024 - 01.2025
Digital Marketing Manager
Sofema Aviation Services
05.2021 - 02.2024
Senior Marketing Specialist
Sofema Aviation Services
07.2020 - 05.2021
Digital Marketing Specialist
Sofema Aviation Services
12.2018 - 07.2020
Technical Assistant
Olymp Safety Equipment
01.2018 - 11.2018
Copywriting and Web Design Intern
Sport Sector
01.2017 - 04.2017
Bachelor - Multimedia And Computer Graphics
New Bulgarian University
04.2001 -
High School Diploma -
Second English Language School ''Thomas Jefferson
04.2001 -
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