Kalina Nikolova

Strategic Management: Develop and implement long-term strategies focused on growth, competitiveness, and profitability.

Process Optimization: Organize and control workflows to achieve maximum efficiency and maintain high standards.

Resource and Financial Management: Participate in budgeting, analyze KPIs, and optimize operational costs.

Team Leadership: Manage the team by fostering a motivating environment and promoting engagement and loyalty.

Sales and Negotiations: Build and maintain long-term relationships with key clients, expand the commercial network, and increase market share.

Contracts: Negotiate and sign commercial agreements and annexes, develop bonus schemes to stimulate sales.

Develop and maintain relationships with suppliers and partners.

Negotiate contracts and organize deliveries.

Monitor market pricing and manage a database of articles.

Prepare analyses to optimize the assortment and track deliveries.

Merchandising and promotional planning.

Create corporate offers, including for exports to North Macedonia and Kosovo.

Managed and developed commercial relations with key clients and DIY chains in Bulgaria, Greece, North Macedonia, Albania, Kosovo, Serbia, and Cyprus.

Main responsibilities:

Build and maintain long-term relationships with key partners locally and internationally.

Apply trade strategies, negotiate terms, and ensure customer satisfaction.

Coordinate order processing, delivery, and logistics.

Lead the sales team and warehouse operations of the Sofia logistics center.

Participate in trade fairs to promote products and build contacts.

Responsible for annual technical and financial audits.

Monitor production processes and quality at subcontracted factories.

Implement ISO 9001 quality systems.

Develop procedures for key manufacturing processes.