Ivaylo Nikolov
Casino Manager
Sofia
Summary
8 years iGaming professional, specializing in Casino Partnerships and Product Management. My mission is to deliver value and drive success through strategic collaborations and innovative solutions. With a strong background in CRM, Marketing, and Casino Games Development, I focus on integrating top-tier game providers and enhancing platform capabilities. I'm passionate about exceeding project goals and bringing fresh ideas to every initiative. I strive to elevate the gaming experience and contribute to the industry's growth.
Overview
9
9
years of professional experience
Work History
Casino Partnerships Manager
Delasport
09.2023 - Current
- Developing and Managing Partnerships - identify, negotiate, and secure partnerships with casino game providers and other relevant service providers to improve the casino platform.
- Planning and Execution - create and implement strategic plans to grow and optimize the business, ensuring alignment with overall company goals and market trends.
- Integration and Coordination - oversee the integration of new game providers and features into the platform, coordinating with internal teams such as Product, Dev and BI to ensure smooth integration.
- Performance Analysis and Reporting - monitor and analyze the performance of partnerships, providing regular reports and insights to senior management to inform decision-making and strategy adjustments.
- Relationship Management - maintain strong relationships with existing partners, addressing any issues or opportunities for growth, and ensuring long-term collaboration and satisfaction.
- Product Management - work closely with the Product Management team to develop new in-house features and drive platform improvements, ensuring that new functionalities meet market demands and enhance user experience.
Product Owner - Casino Games
7777 gaming
3 2023 - 7 2023
- Worked with game designers to execute casino game projects
- Contributed to product site marketing efforts
- Designed product sheets for commercial purposes
- Conducted in-house gaming product reviews
- Coordinated front-end engineers in development lifecycle
- Conducted competition benchmarking
- Led concept ideation for new game releases
Head of Marketing Operations, PM
RMCM Gaming
08.2022 - 03.2023
- Led the strategic marketing development of 8 online casino brands.
- Implemented SEO, email marketing, and social media strategies.
- Ownership of the casino games content on multiple platforms.
- Built relationships with Game providers, reaching +17K titles.
- Developed and executed projects to enhance operations and CX.
- Led marketing initiatives to increase conversion and player retention.
- POC for Game software providers' account managers.
- Owned the CRM management and VIP segmentation.
- Started 2 new Brands on ROW and Regulated spaces.
- Managed a team of creative and marketing experts.
- Managing the Roadmap for Front and BE product development.
Sr. Training Manager
Crypto.com
01.2022 - 08.2022
- Conducted induction training for all new employees.
- Facilitated new hires' nesting to production transition.
- Designed e-learning, classroom, and blended up-skill courses
- Optimized training programs through needs analysis
- Managed LMS with 2,700+ employees
- Developed Train the Trainer program for jr. trainers.
Training Manager
Mansion Casino
09.2020 - 01.2022
- Managed LMS for effective training administration.
- Global Training and development manager across customer-facing projects for 3 company offices, including UK and Spain.
- Product and service trainings for several regulatory jurisdictions.
- Managed the Learning Management System (LMS) with 400+ people.
- Designed and delivered courses on: RG, Soft skills, Casino games, etc.
- Maintained Confluence-based knowledge base.
Training Manager
Playtech Managed Services
07.2018 - 09.2020
- Train new CS hires, ensuring a smooth onboarding.
- Developed a training performance KPI system.
- Designed training curriculum and all presentation materials.
- Hosted weekly training reviews.
- Delivered process and product upskill trainings.
- Present the L&D initiatives at strategic business meetings.
CX Quality Assurance, Project Lead
Playtech Managed Services
01.2018 - 07.2018
- Evaluate customer interactions to ensure quality service.
- 1:1 coaching and focus groups to enhance performance.
- Report and analyze results to identify areas for improvement.
- Developed knowledge check system.
- Contributed to new process integration and optimization initiatives.
- Present weekly & monthly reports to sr. management.
Customer Support Representative
Playtech Managed Services
12.2015 - 01.2018
- Chat, email, and phone support.
- Subject matter expert (SME) in all igaming verticals.
- Key role in conversion and retention efforts
- Handled service complaints.
- Served as the principal "Buddy" to new hires.
Education
Bachelor in Design & Arts Education - Graphic Design
Sofia University
Sofia, Bulgaria09.2015
Skills
MS Office 365
Word
Excel
PowerPoint
Adobe Photoshop
Illustrator
Lightroom
Windows & OS X
Leadership
Agile Project Management
Communication Skills
Digital Marketing generalist
Customer experience
Employee training & development
Quality assurance
Mondaycom
ClickUp
Confluence
Jira
SEO
Product Management
Websites
Coursework
Many more linked in my LinkedIn profile.
Personaldevelopmentcourses
- Product Management by Cole Mercer and Evan Kimbrell
- PMI-ACP Agile Certified Practitioner by Fulbright BG
- Complete ClickUp Project Management
- Business Writing Skills by Mark Morris
- Writing With Flair by Shani Raja
- Operational Excellence by Richard Chua
- Agile Project Management, learning path LinkedIn
- Six Sigma Yellow + Green Belt by Richard Chua
- Wordpress masterclass by Andrew Williams
- Storytelling & Public Speaking by TJ Walker
- Ultimate SEO Training by Joshua George
- Process Flowcharts and Mapping by The BA Guide
Languages
English
Bulgarian
Timeline
Casino Partnerships Manager
Delasport
09.2023 - Current
Head of Marketing Operations, PM
RMCM Gaming
08.2022 - 03.2023
Sr. Training Manager
Crypto.com
01.2022 - 08.2022
Training Manager
Mansion Casino
09.2020 - 01.2022
Training Manager
Playtech Managed Services
07.2018 - 09.2020
CX Quality Assurance, Project Lead
Playtech Managed Services
01.2018 - 07.2018
Customer Support Representative
Playtech Managed Services
12.2015 - 01.2018
Product Owner - Casino Games
7777 gaming
3 2023 - 7 2023
Bachelor in Design & Arts Education - Graphic Design
Sofia University
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