IVAN DJELEBOV

• Executed consulting projects and delivered strategic insights across Quick Serve Restaurants, Construction, Cosmetics, and Tourism sectors.

• Led PEPSI Romania Traditional Trade business valued at 80 million USD, driving sales of PepsiCO Salty products and Chipita.
• Developed and led a robust team of 7 unit managers, 32 territory sales managers, and 232 sales representatives.
• Executed post-Chipita Go-To-Market transformation strategy in January 2023.
• Managed accounts for PepsiCo Ro allied businesses including Chipita croissants and Mondelez products.
• Oversaw ongoing operations for Bulgarian snacks business, ensuring sales targets were met.

· Drove growth of PepsiCo Bulgaria snacks business from 8.5 million USD to 24 million USD.

· Achieved market leadership in Core Salty, Potato Chips, and Tortilla Chips categories.

· Secured double-digit distribution growth across all product lines.

· Transformed profit margin from negative to nearly double-digit positive.

· Managed BG P&L, overseeing Sales, Marketing, Trade Marketing, and Business Development functions.

· Served as a member of PEP East Balkans TOP leadership team since 2019.

· Built and developed a strong team of 8 from the ground up.

· Oversaw Vista National distributor, managing 117 employees dedicated to PepsiCo operations.

• Oversaw development of DTS sales channel for traditional trade in Bulgaria.
• Managed marketing strategy and campaign execution for PepsiCo brands in Bulgaria.
• Developed and implemented the Trade Marketing strategy for Bulgaria.

• Manage PepsiCo brands in Bulgaria
• Develop and implement PepsiCo Trade Marketing strategy
• Responsible to grow the potato brands (Lay’s, Ruffles), winning EFFIE for first only digital driven by consumer content campaign in BG for Ruffles

• Launch Star snacks brand in Bulgaria, making it the 3rd biggest snack brand, developing famous add that won internal and external awards “И с маслооооо”
• Manage Penelopa local Nuts&Seeds Brand (with manufacturing facility)

• Implement of Brands Trade planning, launch Retailer Loyalty Program (RLP) in stores

• As a member of selected field team of 6 people I contributed for reestablishing, build visibility BAT brands on Bulgarian market in all channels (BAT entered Bulgaria)