Ivomir Stevasarev
Building Scalable Monetization & Engagement Systems For Games
Sofia
Summary
Senior gaming industry leader with deep expertise in LiveOps, monetization, and product leadership across casino and mobile gaming. Lastly, lead the LiveOps at Betty, driving data-driven promotional strategies and feature development to maximize player engagement, retention, and revenue. Previously managed a global portfolio of 40+ titles as Global Live Games Director @ Gameloft. In parallel, I have consulted as a Director of Customer Success & Monetization, partnering with studios and platforms to design monetization frameworks, optimize LiveOps systems, and drive measurable revenue growth.
Overview
11
11
years of professional experience
3
3
Languages
Work History
Senior Monetization Manager
Bringiton Games
Remote
11.2025 - 02.2026
- Owned and optimized the monetization strategy across a multi-title gaming portfolio, driving +15–30% revenue uplift while maintaining a strong, player-first experience.
- Designed in-game deposit offers, pricing models, and promotional systems, increasing LTV by ~15%, conversion by ~8–12%, and retention by ~5–10%.
- Led data-driven performance analysis across core monetization KPIs (ARPDAU, ARPPU, RTP, conversion, retention), translating insights into optimizations that delivered significant revenue impact.
- Identified and launched new monetization features, running A/B tests across various experiments, with winning variants improving monetization KPIs by +5–25%.
- Acted as a monetization subject-matter expert, shaping long-term strategy based on market trends and competitive benchmarks, contributing to sustained YoY revenue growth.
Director of Customer Success & Monetization
Stealth Startup
Remote
09.2025 - 11.2025
- Owned the end-to-end success, growth, and monetization of partner accounts, aligning client objectives with scalable engagement and revenue strategies.
- Worked closely with product, data, and commercial teams to design, implement, and optimize monetization frameworks, LiveOps systems, and promotional mechanics that drove measurable revenue uplift and long-term retention.
- Oversaw account performance, expansion strategy, and commercial outcomes, ensuring partners maximized ROI while maintaining strong, trusted relationships and high satisfaction levels.
Head of Live Ops
Betty
09.2024 - 09.2025
- Owned end-to-end LiveOps strategy and execution across the casino platform, driving major uplift in player engagement, ~10% retention improvement, and +20–35% incremental monetization, while managing the full rewards and promotional budget with strict ROI and regulatory controls.
- Designed and executed segmented LiveOps campaigns including community jackpots, tournaments, daily rewards, and VIP incentives, increasing campaign conversion by +8–15% and ARPPU by +10–20% across targeted cohorts.
- Led the rollout of new LiveOps features such as Piggy Bank mechanics, premium daily wheels, and challenge systems, resulting in +12–20% D7/D30 retention uplift and improved perceived player value.
- Applied a data-driven optimization framework, analyzing player behavior and campaign performance to set individualized turnover targets, reducing bonus cost leakage by 10–20% while maintaining revenue, engagement and RTP targets.
- Partnered cross-functionally with Marketing, Product, and Analytics to deliver LiveOps initiatives end-to-end, shortening campaign launch cycles and improving execution quality.
- Defined and communicated a forward-looking LiveOps vision centered on personalization, scalable mechanics, and sustainable growth, contributing to consistent double-digit LiveOps revenue growth.
Global Director of Live Games
Gameloft
09.2023 - 08.2024
- Oversaw a diverse portfolio of 40+ titles, ensuring alignment with industry standards across all aspects of game performance and quality.
- Collaborated with game managers (as their line manager) to craft tailored roadmaps that harmonized their vision, performance goals, and market benchmarks.
- Fostered a culture of excellence by motivating teams to achieve ambitious objectives and continuously refine their workflows.
- Partnered with project managers to drive the successful execution of global company priorities, delivering high-quality outcomes on schedule.
- Cultivated a product-oriented mindset within teams, empowering them to make strategic, data-driven decisions to optimize performance and impact.
Associate Live Game Director
Sofia City
06.2022 - 09.2023
- Continuously monitored live game performance, proactively driving improvements to ensure optimal results and alignment with KPIs.
- Empowered game teams with expert guidance, fresh perspectives, and best practices, fostering innovation and excellence.
- Actively contributed to the ideation, design, and development of new features, ensuring seamless integration with the product vision and strategy.
- Strategically supported underperforming games, implementing tailored interventions to revitalize their performance and market impact.
Game Manager/Product Owner – War Planet: Online
Sofia City
09.2021 - 06.2022
- Served as the visionary leader for the product, driving its strategy and ensuring maximum market impact throughout both development and live phases.
- Directed a high-performing cross-functional team (spanning Design, Production, Marketing, User Acquisition, QA, Monetization, and more) to deliver top-tier features aligned with ambitious performance objectives.
- Defined and implemented the long-term product strategy and goals, focusing on maximizing revenue growth while maintaining an optimized P&L.
- Spearheaded the creation and maintenance of the product roadmap in collaboration with team leads, leveraging market trends, data-driven insights, and operational capabilities to achieve strategic alignment and success.
Monetization Manager – Dungeon Hunter 5; War Planet: Online
Sofia City
08.2018 - 10.2021
- Achieved and exceeded revenue targets by designing and executing innovative LiveOps and monetization strategies tailored to player behavior and market trends.
- Optimized in-app purchases and subscription models to maximize revenue potential, ensuring consistent growth and player engagement.
- Conducted deep performance analyses of monetization channels, user metrics, and behavior to identify opportunities and implement data-driven improvements for maximum profitability.
- Discovered and capitalized on new revenue streams and opportunities, driving sustained product success.
- Maintained a forward-looking approach by staying ahead of market trends and competitive dynamics to refine strategies and deliver cutting-edge solutions.
Head of Internal and External Projects Department
Easy Credit - Part of Management Financial Group
09.2017 - 03.2018
- Oversee all internal projects
- Identify new channels for additional sales opportunities
- Acquire new key partnerships for additional sales opportunities
- Retain existing partners
Business Development Manager
Provident Financial
07.2015 - 09.2017
- Manage country level projects
- Draft handcrafted incentive schemes based on business performance
- Create, accommodate and implement new processes and operational procedures throughout the organization
Education
Master's - Digital Marketing
International Business School
01.2017
Bachelors - Business Administration
American University in Bulgaria
01.2010
Bachelor's - International Business
American College of Thessaloniki
01.2008
High School Diploma - undefined
English Language School of Plovdiv
01.2006
Skills
Timeline
Senior Monetization Manager
Bringiton Games
11.2025 - 02.2026
Director of Customer Success & Monetization
Stealth Startup
09.2025 - 11.2025
Head of Live Ops
Betty
09.2024 - 09.2025
Global Director of Live Games
Gameloft
09.2023 - 08.2024
Associate Live Game Director
Sofia City
06.2022 - 09.2023
Game Manager/Product Owner – War Planet: Online
Sofia City
09.2021 - 06.2022
Monetization Manager – Dungeon Hunter 5; War Planet: Online
Sofia City
08.2018 - 10.2021
Head of Internal and External Projects Department
Easy Credit - Part of Management Financial Group
09.2017 - 03.2018
Business Development Manager
Provident Financial
07.2015 - 09.2017
Bachelors - Business Administration
American University in Bulgaria
Bachelor's - International Business
American College of Thessaloniki
High School Diploma - undefined
English Language School of Plovdiv
Master's - Digital Marketing
International Business School