Irina Kraycheva
Experienced Product Owner
Sofia
Summary
Technical product management professional with proven ability to lead product development from concept to launch. Skilled in roadmap planning, stakeholder communication, and agile methodologies. Strong focus on team collaboration, driving results, and adapting to changing needs. Adept at leveraging data analysis, user feedback, and market trends to deliver impactful solutions.
Driven by background in agile environments, with proven track record of coordinating cross-functional teams and managing project lifecycles. Skilled in requirement gathering, backlog prioritization, and stakeholder engagement, developed in fast-paced technology setting. Seeking to leverage these transferable skills in new, challenging field to drive meaningful outcomes.
Results-oriented professional with robust background in product management and agile frameworks. Known for fostering team collaboration and driving projects to successful completion. Reliable in adapting to evolving requirements and prioritizing key deliverables, showcasing strong ability to manage stakeholder expectations.
Overview
28
28
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Chief Executive Officer
IuteCredit Bulgaria
Sofia, Sofia-Capital
03.2021 - 10.2024
- Launched and led the market entry of the company in Bulgaria
- Built the operational, commercial, and legal framework for the local business
- Responsible for strategic planning, team recruitment, and achievement of key business objectives
- Managed the project "implementation a new information system" as Product and Project Manager, ensuring the first successful and on-time rollout within the group
Country Manager
Mogo Bulgaria OOD
Sofia, Sofia-Capital
04.2019 - 03.2021
- Oversee all Company's operations ensuring achievement of operational and strategic goals;
- Represents the company externally with government, statutory/regulatory bodies and business partners/allies;
- Manage a team of high-performing employees
Deputy CEO, IT Department Supervision
PROFI CREDIT Bulgaria Ltd.
Sofia
07.2016 - 03.2019
- Oversee operations and results of IT, Operations and Collection Departments
- Led the complete restructuring of the IT department, establishing a new organizational framework focused on in-house software development. The team grow from 5 to 20 professionals ensuring coverage of all IT functions according to agile methodology. The implemented New Core systems brought 40% increase in operations by reducing 30% of needed operations resources.
- Transitioned the team from a traditional Waterfall model to Agile methodology, enhancing delivery speed, flexibility, and cross-functional collaboration
- Establish and overall management of group and local projects, leading Company PMO
Collection Department Manager (expat)
PROFIREAL OOO, Russia a subsidiary of PROFI CREDIT Division of PROFIREAL GROUP
03.2013 - 07.2016
- Set up and managed debt collection operations in Russia – built the organizational structure, defined processes and KPIs, and established both call center and field teams.
- Led the implementation of the group’s new ERP system – Microsoft Dynamics 365 – acting as internal Project and Product Manager. Main liaison between the business and external vendor, responsible for coordinating all phases: requirements gathering, prioritization, testing, and rollout.
- Leveraged strong IT background and in-depth knowledge of internal processes to ensure the system met operational needs and supported long-term goals.
Product Service Department Manager
PROFI CREDIT Bulgaria
Sofia, Sofia-Capital
06.2006 - 03.2013
- Established the department from the ground up – including team structure, processes, and strategic focus.
- Adapted group financial products to the local market and developed new products tailored to business needs.
- Participated in the localization and implementation of the group’s core information system, focusing on product setup, payments and settlements, credit policies, and scoring models.
- Defined and implemented local credit rules and risk methodologies in line with the group framework and regulatory requirements.
Project Manager
HVB Bank
Sofia
05.2004 - 06.2006
- Part of Project Management team of the Bank leading all projects with high importance for the Group like AZV (cross-border payment system), WSS (Treasury system), ALM project (updating WSS for management of ALM bank positions)
- Project Manager of Project IBAN for HVB Bank Biochim, CB Hebros and Bulbank ensuring successful implementation of new account standard in three Bulgarian banks during the heavy migration of these banks
- Part of M&A team with involvement with AS/IS analysis and systems integration.
Team Manager Treasury Back Office
HVB Bank Biochim
Sofia, Sofia-Capital
07.2001 - 05.2004
- Manage activities of Treasury Back office, including their alignment to HVB group standard
- Building Custody Back office unit
Specialist Cross boarder payments
EFG Bank
09.1996 - 06.2001
Education
M.D. - Organization and management of the labour force
University of National And World Economy
Sofia 01.1992 - 1 1996
Skills
- Product management – understanding product lifecycle, gather business requirements, writing user stories, roadmap planing/prioritization;
- Project management
- Experience with CRM Dynamics 365
- Experience with Agile software development methodology
- Experience with Jira as product/issues tracking tool
- Business process mapping and optimization
- Clear communication
- Problem solving & critical thinking
- Collaboration & team alignment
- Data-driven decision making
Certification
Six Sigma Green Belt
Open For New Challenges
True
Timeline
Chief Executive Officer
IuteCredit Bulgaria
03.2021 - 10.2024
Country Manager
Mogo Bulgaria OOD
04.2019 - 03.2021
Deputy CEO, IT Department Supervision
PROFI CREDIT Bulgaria Ltd.
07.2016 - 03.2019
Collection Department Manager (expat)
PROFIREAL OOO, Russia a subsidiary of PROFI CREDIT Division of PROFIREAL GROUP
03.2013 - 07.2016
Product Service Department Manager
PROFI CREDIT Bulgaria
06.2006 - 03.2013
Project Manager
HVB Bank
05.2004 - 06.2006
Team Manager Treasury Back Office
HVB Bank Biochim
07.2001 - 05.2004
Specialist Cross boarder payments
EFG Bank
09.1996 - 06.2001
M.D. - Organization and management of the labour force
University of National And World Economy
01.1992 - 1 1996
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