Hristina Stoyanova
Summary
Dynamic leader skilled in championing the entire lifecycle of TV products and services from conceptualization to delivering outstanding results. Combining analytical data-driven approach with passion for innovation, learning and building successful teams. Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships. Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
18
18
years of professional experience
15
15
years of post-secondary education
2
2
Languages
Work History
Sales Manager Special Projects & Sponsorship
bTV Media Group
Sofia
02.2018 - Current
- Developed a dynamic go-to-market strategy fostering growth
- Developed sales and promotion strategies based on market data and competitor analysis
- Revamped outdated services to align with the demands of the modern world, ensuring relevance and responsiveness to current market needs
- Established strategic partnerships for a stable revenue stream
- Responsible for growing the company’s business with the active clients and agencies
- Optimize spend for sustainable success through cross-media projects and partnerships, delivering NON GRP revenue
- Assist in the development of strategies and overall on-air TV communication strategy for key clients
- Developed non standard TV campaigns to increase brand awareness and customer acquisition
- Generate creative ideas for special projects
- Prepare presentations; presenting them to clients and agencies
- Negotiate actively with the advertising agencies, their clients or direct customers
- Prepare packages and special offers for the clients
- Oversee the post campaign service of the campaigns
- Coordinate and organized the production requirements of clients, so as to provide efficient service
- Ensure the proper filing in the database in the specialized software of the clients and actively monitor the market
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Attended industry events and conventions to expain sales opportunities.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Optimized sales funnel management, enhancing lead generation and conversion rates.
- Enhanced team performance with comprehensive training sessions, focusing on product knowledge and sales techniques.
- Developed competitive analysis framework, enabling proactive adjustments to sales tactics and strategies.
- Implemented comprehensive customer relationship management strategy, improving client satisfaction and loyalty.
- Established metrics-driven sales culture, setting clear performance indicators and regularly reviewing progress.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
- Boosted customer retention rates, establishing robust follow-up system and personalizing client interactions.
- Secured lucrative contracts with major accounts, leveraging strong negotiation skills and deep industry knowledge.
- Expanded market share by identifying and penetrating untapped markets.
- Achieved significant cost reductions by negotiating better terms with suppliers and vendors.
- Conducted comprehensive market research to identify new opportunities and trends.
- Improved sales forecasting accuracy, utilizing data analytics to predict market trends and adjust sales strategies accordingly.
- Increased sales force productivity by introducing sales automation tools and streamlining administrative tasks.
- Spearheaded launch of new products, conducting market research and guiding development team on customer needs.
- Streamlined sales processes for efficiency, adopting new CRM tools and technologies.
- Elevated brand visibility, coordinating with marketing to launch successful promotional campaigns.
- Drove regional sales growth, implementing innovative marketing strategies and cultivating key partnerships.
- Pioneered adoption of sustainable practices in sales operations, leading to recognition as industry leader in sustainability.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
- Negotiated partnerships with complementary businesses, creating synergies and expanding customer base.
- Fostered culture of continuous improvement, encouraging feedback and implementing best practices in sales operations.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Implemented systems and procedures to increase sales.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Prepared sales presentations for clients showing success and credibility of products.
- Organized promotional events and interacted with community to increase sales volume.
- Communicated product quality and market comparisons by creating sales presentations.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Managed accounts to retain existing relationships and grow share of business.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Drove sales by developing multi-million dollar contract sales.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
Account Manager Media Agencies and Key Clients
Communicorp Group
Sofia, Sofia-Capital
12.2014 - 01.2018
- Leading the processes of strategic projects and multichannel decision
- Market analysis and consultation
- Working closely with program directors
- Support of the planning of program projects
- Control and coordination of media campaigns
- Provide agency service with campaign reports and analysis
- Execute deals such as event, a multichannel projects, sponsorships
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Developed customized account plans for clients to help them achieve their business goals.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Improved overall team productivity by implementing best practices in organization and time management.
- Developed targeted presentations for key accounts, effectively communicating value proposition and securing commitments.
- Identified at-risk accounts through diligent monitoring and analysis, implementing retention strategies to prevent churn.
- Achieved recognition for outstanding client service, contributing to team's reputation for excellence.
- Established long-term customer relationships to enhance client loyalty and satisfaction.
- Increased upsell opportunities with strategic account reviews, identifying and addressing client needs.
- Set and achieved company defined sales goals.
- Built relationships with customers and community to promote long term business growth.
- Conducted quarterly business reviews with major accounts to assess satisfaction and identify areas for improvement.
- Developed, maintained and utilized diverse client base.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Achieved or exceeded company-defined sales quotas.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Recorded accurate and efficient records in customer database.
- Built diverse and consistent sales portfolio.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
Project Manager
AGITPROP
Sofia, Sofia-Capital
12.2014 - 01.2018
- Develop cross media project including: web platform, feature-length creative documentary, TV-formatted mini-series, traveling exhibition, mobile application and game
- Writing a Bible for reality show
Digital Strategy Planner
Ogilvy OM, Mindshare
Sofia
01.2014 - 12.2014
- Developing overall solutions and platforms for the presence of current and new business
- Involved in pitching for new and existing customers
- Manage the media planning, buying and placement of clients
- Standard and non-standard premium CPM inventory, Facebook ads, CPC campaigns in Facebook and via Google AdWords
- Develops and manages project management plans from original concept through final implementation
- Conducts financial analyses on project alternatives, including cost/benefit analysis, to determine project feasibility and direction
- Analyzes the market trends - evolution, prescribers’ attitude
- Successfully managed multiple high-priority projects simultaneously while maintaining strict deadlines.
- Developed strong relationships with stakeholders, ensuring clear communication and timely resolution of issues.
- Streamlined workflow processes for improved team productivity and project outcomes.
- Evaluated key performance indicators regularly, making data-driven adjustments to plans when necessary.
- Managed successful day-to-day operations of projects by maximizing productivity from available resources.
- Achieved on-time completion of projects with diligent scheduling and resource management.
- Implemented best practices in planning methodologies, resulting in increased efficiency and effectiveness across all projects.
- Identified potential risks, implementing mitigation plans to minimize impact on project timelines.
- Prepared reports and presentations to communicate findings and recommendations to decision-makers.
- Recognized potential issues with inventory and quality control and engineered changes.
- Evaluated proposals from vendors and contractors, selecting those that provided optimal value while meeting project requirements.
- Improved stakeholder satisfaction by effectively communicating project updates and incorporating feedback into planning strategies.
- Developed and implemented efficient inventory management system to reduce waste and optimize supply chain operations.
- Achieved significant cost savings by renegotiating contracts with suppliers, leveraging market research and negotiation skills.
- Improved operational efficiency by standardizing planning procedures across projects, minimizing redundancies and streamlining tasks.
- Improved project outcomes with thorough feasibility studies, assessing viability of proposed initiatives and adjusting plans accordingly.
- Conducted detailed risk assessments for upcoming projects to mitigate potential issues with proactive solutions.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Developed detailed event reports, documenting all aspects of each event.
- Developed and distributed event surveys to gather feedback and assess event success.
- Created detailed timelines and budgets for events to meet all deadlines.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
- Analyzed event costs to identify areas of improvement and cost savings.
- Developed creative themes for events and created related activities to engage attendees.
- Collaborated with cross-functional teams to align goals and ensure project success.
- Worked directly with production personnel to resolve production scheduling issues and conflicts.
- Optimized inventory control, reducing waste and improving costefficiency.
- Presented progress reports regularly to senior management during project updates meetings.
- Prioritized schedules to meet project goals and overall customer satisfaction.
- Engaged in both long and short-term project planning, strategizing for on-time, high-quality deliverables.
- Successfully navigated complex zoning challenges, collaborating with legal experts to adjust plans and secure necessary approvals.
- Streamlined project timelines, coordinating with multiple departments to ensure on-time delivery of planning initiatives.
- Spearheaded adoption of sustainable planning practices, reducing environmental impact with innovative project designs.
- Led integration of green technology into new development projects, promoting sustainability and innovation in planning practices.
- Enhanced decision-making processes by providing detailed analysis reports, highlighting key data and trends relevant to project success.
- Enhanced strategic planning processes with comprehensive market analysis, identifying key growth opportunities.
- Facilitated cross-functional team meetings to align project objectives and foster collaboration among departments.
- Fostered professional development within planning team by organizing regular training sessions on emerging industry trends and technologies.
- Led community engagement sessions to gather input for urban development projects, ensuring plans met needs of diverse stakeholders.
- Boosted public awareness of planning initiatives by designing and executing effective communication campaigns.
- Enhanced team productivity with implementation of new project management software, optimizing workflow and communication.
- Championed development of comprehensive emergency response plan, enhancing organizational preparedness for unforeseen events.
- Streamlined permit acquisition processes, liaising with government agencies to ensure compliance with regulatory requirements.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Monitored and controlled event expenditures to meet budgets.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Implemented protocols and procedures to effectively manage planning process.
- Produced concept plans for high-profile corporate meetings and events.
Account Executive
bTV Media Group
01.2011 - 12.2014
- Regular communication with agencies and clients to ensure online campaigns run smoothly
- Oversee deal delivery, create, plan and modify advertising campaigns, comply with allocated budgets and scopes while retaining profitability for the Media Group and at the same time investing in long-lasting client relationships
- Provide post-campaign analysis to sponsors
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Trained junior team members on best practices for account executive responsibilities, fostering a collaborative work environment focused on continuous improvement.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
- Participated actively in networking events and trade shows, representing the company professionally and expanding its reach within target markets.
- Assisted in the onboarding process for new clients, ensuring a smooth transition into the company''s roster of accounts.
- Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
- Developed a solid pipeline of prospects through diligent research and targeted outreach efforts.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Streamlined account management processes for increased efficiency and improved client retention rates.
- Identified and addressed areas for improvement in sales strategies, leading to more efficient and effective sales cycles.
- Developed and maintained comprehensive understanding of competitive landscape to effectively position products and services.
- Pioneered adoption of consultative selling approach, which became best practice within team.
- Increased market share within territory through diligent research and identification of new business opportunities.
- Collaborated with cross-functional teams to develop comprehensive sales proposals that addressed all aspects of client requirements.
- Negotiated favorable terms in high-stake contracts, ensuring profitability and long-term partnership viability.
- Drove successful product launches, coordinating with marketing and product development teams to ensure alignment with customer needs.
- Facilitated resolution of client issues by acting as liaison between customer service and technical teams.
- Conducted market analysis to identify trends and adjust sales strategies accordingly.
- Enhanced team performance, sharing best practices and mentoring junior account executives.
- Fostered long-lasting relationships with major clients to secure repeat business and referrals.
- Optimized sales pipeline management, ensuring steady flow of opportunities through careful planning and follow-up activities.
- Enhanced client satisfaction, conducting thorough needs assessments and delivering tailored solutions.
- Exceeded quarterly sales targets by implementing strategic account management and personalized client engagement techniques.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Built relationships with customers and community to promote long term business growth.
- Negotiated prices, terms of sales and service agreements.
- Recorded accurate and efficient records in customer database.
- Kept detailed records of daily activities through online customer database.
Senior Account Executive
Netinfo BG
01.2007 - 12.2011
- Manage the ongoing web projects of the company
- Manage of the work and supervise progress of development team
- Create and executing project work plans and revising as appropriate to meet changing needs and requirements
- Identify resources needed and assigns individual responsibilities
- Manage day-to-day operational aspects of a project and scope
- Review deliverables prepared by team before passing to client
- Effectively apply methodology and enforce project standards
- Ensure project documents are complete, current, and stored appropriately
- Preparing innovative conceptions and presentations for online presence
- Work for realized financial plan
- Work and applies special media projects
- Provide communication strategies and media planning
- Preparing the analyses of advertising companies
- Integration of marketing decision in internet
- Tracking and reporting team hours and expenses on a weekly basis
- Managing project budget (along with the Financial Director)
- Accurately forecast revenue, profitability, bill rates and utilization
- Assure project legal documents are completed and signed
- Actively participated in industry events as a representative of the company, expanding professional network connections for potential leads generation.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
- Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
- Developed new business opportunities for company growth through effective networking and client presentations.
- Developed strategies using market research with support from cross-functional teams.
- Motivated team members to meet and exceed sales targets.
- Built relationships with customers and community to promote long term business growth.
Education
Master’s Degree - Plant Protection
Agricultural University Plovdiv
01.2021 - 01.2023
Some College (No Degree) - Dramaturgy, directing and montage of short film forms
National Academy For Theatre And Film Arts
01.2015 - 01.2016
Some College (No Degree) -
BEIED Bulgaria
01.2013 - 01.2014
Master of Science - Journalism, Producing, Finance
VUZF
01.2012 - 01.2013
First Level MBA - Corporate management
Open University
01.2011 - 01.2012
Marketing and quality management
New Bulgarian University
International Marketing, Leadership
Szent Istvan University
Bachelor’s degree - Journalist
Sofia University St. Kliment Ohridski
01.2002 - 01.2006
Master’s degree - Management of social activities
Sofia University St. Kliment Ohridski
Sofia 01.2001 - 01.2002
Bachelor’s degree - Social sciences and work
Sofia University St. Kliment Ohridski
01.1997 - 01.2001
Skills
- Leadership
- Business Development Strategies
- TV and Digital Products & Services
- Analytical and Strategical Thinking
- Project Management
- Market Research
- Cross-media Solutions
- Project Scheduling
- Communication
- Problem-solving
- Data-driven
- Ability to Work Under Pressure
Additional Trainings
- AI for Marketing and Business, 04/01/25, SoftUni AI
- AI for Sales and Marketing, 04/01/25, SoftUni AI
- AI for Finance and Data Analyses, 05/01/25, SoftUni AI
- AI Fundamentals, SoftUni AI
- Instagram, Facebook, Beyond Academy
- Marketing, Facebook Marketing, Presentation skills, Filmmaking, Documentary Filmmaking workshop, Dubbing movies
- Effective Negotiation Training, Ivaylo Kunev, In Your Hands
- Effective Communications Training, Ivaylo Kunev, In Your Hands
- Presentation Skills, Boris Hristov
- Profession beekeeper, First Bulgarian University of Beekeeping
Timeline
Master’s Degree - Plant Protection
Agricultural University Plovdiv
01.2021 - 01.2023
Sales Manager Special Projects & Sponsorship
bTV Media Group
02.2018 - Current
Some College (No Degree) - Dramaturgy, directing and montage of short film forms
National Academy For Theatre And Film Arts
01.2015 - 01.2016
Account Manager Media Agencies and Key Clients
Communicorp Group
12.2014 - 01.2018
Project Manager
AGITPROP
12.2014 - 01.2018
Digital Strategy Planner
Ogilvy OM, Mindshare
01.2014 - 12.2014
Some College (No Degree) -
BEIED Bulgaria
01.2013 - 01.2014
Master of Science - Journalism, Producing, Finance
VUZF
01.2012 - 01.2013
Account Executive
bTV Media Group
01.2011 - 12.2014
First Level MBA - Corporate management
Open University
01.2011 - 01.2012
Senior Account Executive
Netinfo BG
01.2007 - 12.2011
Bachelor’s degree - Journalist
Sofia University St. Kliment Ohridski
01.2002 - 01.2006
Master’s degree - Management of social activities
Sofia University St. Kliment Ohridski
01.2001 - 01.2002
Bachelor’s degree - Social sciences and work
Sofia University St. Kliment Ohridski
01.1997 - 01.2001
Marketing and quality management
New Bulgarian University
International Marketing, Leadership
Szent Istvan University
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