Gina Milanova

- Development of brand concepts for new and current market entries (market analysis, proposal and development of a new brand (communication concept, key visuals, office branding, overall appearance of the brand); Successfully contributed to the launch and development of brands in 3 new markets.

- Development and implementation of the brand strategy and marketing plan for each brand (yearly based), along with a proposal for a marketing budget.

- Led coordination and execution of the marketing campaigns - (both acquisition and retention) and CSR activities in collaboration with the local marketing and crossfunctional team members, media and creative agencies, all other relevant contractors and vendors regarding promotional souvenirs, print materials, event assets.

- Monitored competitors and campaign performance using research methodologies, prepared actionable insights and optimization recommendations.

- Ensured brand consistency across countries and supported cross-market projects

- Built strong cross-country collaboration processes improving campaign execution efficiency.

Brands i have worked with: M Cash, M Broker (North Macedonia), Kredis & Kredis Solutions (Croatia), Mi Préstamo (Spain), support for iCredit (Romania).

Led all projects and activities for Sladki Vremena and Mentina brands.

Conducted strategic planning for Sladki Vremena, including new biscuit product proposals.

• Performed market analysis to identify opportunities for halvah and Turkish delight improvement.
• Organised Feb-March campaign for halvah, utilising digital media and local POS reports.

Responsible for all marketing projects of the company in Bulgaria:

- Implementation and coordination of all promotional activities fuels and loyalty program campaigns. (From the proposal to the analysis of the results)

- CRM campaigns for Bulgaria (implementation, execution and coordination of communication and promo activities for current Gazprom clients via targeted campaigns)

- Management of the loyalty program for Bulgaria (client data base)

- Managing all communication channels of Gazprom PS, including two websites, mobile application, ATL campaigns, CRM and viber campaigns, branded gifts and print materials.

- Managing internal and external branding elements of the Petrol stations.

- Coordination of the mystery shopping research for Bulgaria.

- Brand management of several brands (Gazprom, Drive cafe, SNNP, G Drive, Opti, Nis brands for Bulgaria)

- Implementation and management of the loyalty program mobile application. - Coordination of all marketing projects with Nis in Serbia. (Responsible teams: brand management, marketing, CRM team, call center team, IT sector)

- Coordination of the call center services in Bulgaria.

- Management of the marketing budget

Managed diverse marketing and advertising projects, including ATL/BTL campaigns and sponsorships.

Oversaw brand identity initiatives, ensuring consistency across all branded materials.

• Led coordination and execution to 360 campaigns for the following products: DSK Direct, home and mortgage lending, SME products and DSK Private Banking.
• Executed promotional strategies to enhance brand visibility and engagement.

Steered daily project tasks for agency clients under account director's supervision.
Facilitated collaboration by briefing media, creative, and production teams effectively.
Assisted in creation, presentation, and execution of advertising strategies and campaigns.
Presented creative work to clients for approval or modification.
Managed budgets and controlled campaign costs efficiently.
Compiled comprehensive reports detailing campaign performance.
Monitored campaign effectiveness to ensure optimal impact.