Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Georgi Borikov

Georgi Borikov

Sales and Marketing Specialist
Sofia

Summary

I'm a marketing and business development professional with hands-on experience across digital, retail, and B2B channels, including roles at Procter & Gamble and a growing oral care brand. I chose to continue my studies part-time in order to gain real-world experience early on. I thrive in dynamic, results-driven environments where I can apply my skills, adapt quickly, and drive meaningful business impact.

Overview

5
5
years of professional experience
7
7
years of post-secondary education
3
3
Languages

Work History

Store Development Manager

Procter & Gamble Bulgaria
10.2024 - 04.2025
  • Supported store development and secondary placement initiatives across major retail chains, enhancing brand visibility and shopper conversion.
  • Proposed and implemented improvements to in-store marketing materials, increasing engagement and product performance at the point of sale.
  • Analyzed store-level data and coordinated with cross-functional teams to optimize merchandising coverage and drive retail execution excellence.
  • Promoted to Key Account Manager based on strong performance; chose to step away from the role to focus on completing my bachelor's degree.

Marketing, Business Development & E-commerce roles

OraGuard Ltd.
07.2021 - 10.2024
  • Progressed from E-commerce and Marketing Executive to Marketing Manager.
  • Planned and executed integrated marketing campaigns with major drugstores combining digital, in-store, and event activations.
  • Drove B2B and D2C sales growth through Amazon and website optimisation, product offering refinement, email marketing and Linkedin outreach.
  • Led sustainability and CSR efforts, including the development of a biodegradable product and a partnership that positioned the brand's flagship toothbrush as the first plastic-neutral toothbrush in the world.
  • Developed and implemented a comprehensive marketing strategy based on market research and refined brand positioning in collaboration with a brand consultant.
  • OraGuard develops and markets innovative oral care products. It's brand, Nano-b, is one of the first to offer antibacterial toothbrushes utilising gold, charcoal and silver on the European market.

Researcher

A Data Pro
07.2020 - 07.2025
  • Conducted Due Diligence research in Mandarin of companies and legal entities based in the People's Republic of China utilising a variety of search techniques and databases.
  • Researched and synthesised public corporate, shareholder, and stakeholder information in end reports.
  • Due to exceptional performance, I was able to continue working this position on Freelance basis during my employment at OraGuard Ltd and Procter & Gamble Bulgaria.
  • A Data Pro specializes in business intelligence and providing risk & compliance solutions.

Education

Bachelor of Science - International Business Administration

Tilburg University
05.2020 - 05.2026

Bachelor of Arts - International Business With Asia

Rotterdam University of Applied Sciences
05.2019 - 05.2020

Skills

Teamwork

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Interests

Sustainability
Consumer Behavior
Chinese Culture
Market trends in FMCG
Corporate Social Responsibility

Timeline

Store Development Manager

Procter & Gamble Bulgaria
10.2024 - 04.2025

Marketing, Business Development & E-commerce roles

OraGuard Ltd.
07.2021 - 10.2024

Researcher

A Data Pro
07.2020 - 07.2025

Bachelor of Science - International Business Administration

Tilburg University
05.2020 - 05.2026

Bachelor of Arts - International Business With Asia

Rotterdam University of Applied Sciences
05.2019 - 05.2020

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Georgi BorikovSales and Marketing Specialist